Reasons behind the switch…
- Comfort and convenience: the main reasons why people change devices mid-activity are to use a larger screen and for easier typing
- Increases with the number of devices owned: 54% of people who own two devices and 73% of people who own three devices switch between them to complete tasks or activities
- Other key considerations: urgency of the task, length of time involved, security and privacy concerns and the level of detail required
It’s important that we keep the online journey of our customers in mind when designing for the web. Their mobile experience on our site should be as fluid and consistent as when they are sitting at a desktop computer. By putting the needs of our users first (check out our Mobile Gov User Experience Guidelines and Recommendations), we can increase their satisfaction (and encourage return visits).
Treci Johnson is an AmeriCorps VISTA Recruitment, Marketing & Outreach Specialist at the Corporation for National & Community Service.