Content strategy

The concepts of agile may not be new, but there is a renewed push across government to embrace this customer-feedback driven methodology, in everything from software development to project management. A government community has even sprung up to help feds learn from one another what it takes to incorporate agile into more efficient and effective

Transcreation is a relatively new term that blends the words translation and creation. In a nutshell, transcreation involves taking a concept in one language and completely recreating it in another language. A successfully transcreated message (either written or visual) evokes the same emotions and carries the same implications in the target language as it does

It seems of late that the focus on coding and technology within the federal space has become out of balance with that of good, solid content. As I believe I have said before with regard to user experience, great technology with poor content is still worthless. Amazing code that delivers poorly written or designed content

I’ve recently been required to focus more attention on social media from a federal agency standpoint and this has directly led to a greater consideration of content. One of my first steps was to begin sharing various forms of content and gauge the success of each type. In today’s post, I’ll share what I have

I feel as though I have ignored the beast in the room lately, and since I began my tenure on The Content Corner introducing that concept, I felt I needed to wrestle with it one last time before I depart. Previously, I discussed the concept of pair writing. Today I want to investigate how another software

Online quizzes have rapidly risen to the front of the social media revolution. “In 2014, 8 out of 10 of the most shared articles on the Web were quizzes,” states Owen Fuller of content company Movement Ventures. Content creators leverage quizzes to successfully drive customer engagement and increase customer website conversions (to take action such

Every week my main goal is to usually provide new ways to help you feed the content beast. However, today I am going to remind you of why feeding the beast is important, especially when it comes to your search engine rankings and helping users find your content. I’ve discussed key search engine optimization (SEO)

Identity theft is a big problem and it takes time and effort to deal with the issues that it causes. The Federal Trade Commission (FTC), has a new tool that makes it easier for identity theft victims to recover from identity theft by providing a personal recovery plan. No matter what the person’s specific identity

One of my biggest content concerns is digital sharecropping. The recent announcement from Facebook that they will soon open their Instant Articles publishing capability to everyone was reason enough for me to revisit the topic.

They ranked among our top three most popular emails in 2015. At USAGov, we know that email is often our #1 driver of traffic to our content, and nine out of 10 times it’s our go-to outreach tool for disseminating timely information. But doing email sends consistently and effectively isn’t always clear cut, especially when

We hear a lot about agile software development being used in work with customers and end users. User stories are developed, coders and programmers turn them into prototypes, then testing is done to make sure the features work and do what is expected. But, agile is more than a way to develop software; it’s a

I wanted to share our first dabble with data storytelling, a visualization supporting the Peace Corps Top Colleges initiative led by our awesome press team. Our goal was to enhance and expand the experience of the Top Colleges campaign and use of the data beyond the usual suspects like infographics, and other assets to show

Here at DigitalGov, we generally focus on federal governmental digital efforts within the U.S. It is where we live and operate, so it makes sense, but many governments across the world struggle with the same issues and leverage technology as a common solution. When I came across an article where Australia announced its “government as

How do you reach audiences with important health information and leave users asking for more? Is it enough to create responsive websites written in plain language or to design apps with health tips optimized for handheld devices? While those ideas are a step in the right direction, we do not live in a world where,

John Connor can’t save you. Robots are here to take over the world. Two interesting new consumer mobile and digital content experiences were launched in the past week, signaling some of the first mainstream brands embracing this new paradigm of interactive, bot-driven content experiences: Quartz’s News App and The New York Times Election Slack Bot. Both

Want to learn how to clearly communicate your message? Watch the new “Put Your Main Message First” video from U.S. Citizenship and Immigration Services (USCIS). Created by USCIS’ Office of Communications, the video teaches you about the importance of organizing your information so that your audience understands your key messages. “It’s common in government writing

You can now help your audience stay up-to-date on the Zika virus outbreak—and others—through the Centers for Disease Control and Prevention (CDC)’s microsite, which is an easily embeddable collection of virus information for your agency’s website.

In this age of content marketing that has led publications to call certain ads “paid content,” those of us in government need to broaden our ideas about what “content” is. Many of us get it, but some agencies may also be missing opportunities because they don’t even grasp that content is a broad and fluid

While January was about looking ahead, February is focused on content and many of the new possibilities and challenges that will face us as content creators over the next year and beyond. At the intersection of these two themes lies the genesis of my topic today: location-aware content. More than a Map One of the

You may have heard some chatter about syndication but thought to yourself—sounds good but does it really work? The answer is—Absolutely!! Here is your Proof NIH News in Health is a monthly newsletter that has recently been syndicated. Since syndication, the newsletter’s content can be found on multiple websites. These websites include state and local