Blogs

AIDS.gov convenes and is guided by the Federal HIV/AIDS Web Council. The Council includes Web/new media leads, subject matter experts, and communication leads representing HIV programs across the U.S. government. Together we use new media to promote federal programs, policies and resources related to HIV.

It’s no secret, if you want to reach Millennials, mobile is a great way to connect. This generation of tech-natives is adept at accessing large amounts of information held in the palms of their hands. However, their information overload also poses a challenge for agencies

After leading a complex effort to crowdsource ideas to solve a problem facing your agency, the last thing you want to hear is that the innovative solutions you received don’t actually help remedy the issue. More than 20 federal innovators recently took part in

Communication professionals pride themselves on coming up with big ideas and big messages. But moving a great idea from conceptualization to execution can be challenging, especially when you want to keep your budget in check. Storyboards can greatly assist in this process, a strategy I found to be critical to the success of a new

The Architect of the Capitol’s new app gives users the ability to view the collection of statues donated by the 50 states in its Guide to the National Statuary Hall Collection of State Statues, available on iOS. Visiting the capitol? The app

At the U.S. Government Accountability Office (GAO) we use sharing buttons on our website to help people share content from web pages with their colleagues and friends. With one click, a user can post a page’s link to popular social networking sites or send it via email. The article To Use

Social Media tools, trends and algorithms come and go, but federal managers continue to see improvements in their digital engagement initiatives when they put citizens at the center of their programs.

On this Earth Day, federal social media managers are hard at work, sharing and promoting what government and citizens can do to protect the environment. We’ve compiled a sample of the activities that also show how different agencies are using different social media tools in support of a common goal. The United States Environmental Protection

While it does provide challenges, anytime, anywhere digital government provides numerous opportunities for contact centers to do business more effectively. According to this study by Compare Business Products, one of the most important impacts for contact centers is that smartphone users can now connect with contact centers via voice calls, SMS messages, Internet pages, social

As government contact centers, we all face financial and technological constraints in our pursuit to improve the customer experience. One challenge faced by many contact centers is staffing limitations to handle the volume of incoming customer traffic. There are barely enough employees to operate phones, let alone work on meeting or exceeding the organizational customer

Incorporating usability testing throughout the entire design process, especially before launch, allows you catch glitches and/or make design changes prior to anyone seeing it live. When more than minor adjustments need to be made to your site, it’s much better to have completed them before the public sees it. For Christina Mullins, a Contracting Officer

There is some confusion about how “ideation” fits into challenge and prize competitions. Often, we hear from agencies that they would like to ask the public for ideas, to survey them on a specific question, or to request proposals in response to a

Search is easy, right? You type a term in a search box and the exact page you’re looking for appears at the top of the list of results. But search is hard and has many shades of grey. On April 10, 2014, Loren Siebert, our DigitalGov Search senior search architect, presented on: Complexities of recall

Earth Day is next week, so today instead of featuring one mobile product like we do every Thursday, we’re highlighting how the U.S. Environmental Protection Agency is tackling mobile to help empower citizen environmental decisions. Currently, you can

You’ve got the right words, the active verbs, the carefully chosen adjectives and adverbs. You’ve got the facts. You’ve got the talking points. All you have to do is put it together, right?

What’s black and white and read all over? An e-reader. While it may be premature to revise classic riddles, a recent study by the Pew Research Center indicates that e-books are gaining popularity among American readers. Nearly three in ten adults (28%) reported reading an e-book in the past year, up from 23% at the

Today we’re announcing our first product launch: FBOpen, a set of open-source tools to help small businesses search for opportunities to work with the U.S. government. On the surface, FBOpen is a website: fbopen.gsa.gov is a simple, Google-style page where you can search available federal contracts and grants. We’ve used the latest in

For a small shop with a small staff, limited time, and a small budget, redesigning a website (and testing that redesign for usability) can be daunting. At least it seemed so to us when we redesigned the National Oceanic and Atmospheric Administration (NOAA)’s National Ocean Service website in November of 2013. We met the challenge

The script is king when it comes to creating a video. Once you have the words, it’s the pictures that will tell the story. Storyboards are a key component in video production. They serve as a guide during the production process, allowing the video producer to determine how the use of footage, sound bites, audio

“PolicyOps” is a better way to create and implement government policies and programs through cutting-edge data analytics and new collaboration methods. PolicyOps (“Policy” plus “Operations”) is a new proposal for improving policy making and policy implementation. Based on a cutting-edge IT management method, DevOps (“Development” plus “Operations”), PolicyOps has two major concepts. First, closer collaboration