Blogs

Government teams are improving digital experiences every day. Gain insights from their stories, case studies, and innovations.

Managing Federal Information as a Strategic Resource

Summary: Today, OMB is releasing an update to Circular A-130, the Federal Government’s governing document for the management of Federal information resources. Today the Office of Management and Budget (OMB) is releasing an update to the Federal Government’s governing document for the management of Federal information resources: Circular A-130, Managing Information as a Strategic Resource.

Jul 27, 2016

The Data Briefing: The Census Business Builder—Mashing Up Census Data to Help Build Businesses

The Census Bureau conducts more surveys than just the Constitutionally-mandated Decennial Census. There is also the American Community Survey, the Economic Census, the County Business Patterns series, statistics on Nonemployer businesses, and the Survey of Business Owners and Self-Employed Persons. On their own, each survey is full of useful information for researchers, local and state governments, and entrepreneurs.

Jul 27, 2016

Summer Health and Safety: A New Resource Brought to You by CDC and NIH

We have previously written about microsites in the federal government. A microsite is a small collection of web pages—a subset of an organization’s full website. Partners can embed microsites that present curated information on a specific topic or campaign directly within their own websites. And perhaps best of all, microsites that are API-enabled are maintained and updated

Jul 26, 2016

The Content Corner: Quality Over Quantity—a Case for Long-Form Content

Content can be categorized in many ways. While breaking down your website analytics, pay a bit of extra attention to the difference between your short- and long-form content; you may find some interesting discoveries. Let’s first define the two terms: Short – Content that is generally created quickly, and consumed just as fast; e.g., tweets,

Jul 25, 2016

DARPA: A Case Study in Open Innovation

You may not know it, but the Defense Advanced Research Projects Agency, or DARPA, has changed your life. There’s the Internet, for starters. And if that isn’t enough, the agency also has played a pivotal role in shaping GPS, stealth aircraft and drone technology. In fact, ever since its creation under President Eisenhower, DARPA has

Jul 25, 2016

The FirstNet Network: Smart Response for Smart Cities

“Smart City” is an emerging term to describe how a community – large or small – uses connected technology and/or other data sets to influence and improve the delivery of services to the private and public sectors. By integrating data and connectivity into their daily operations, communities can automate many functions to create efficiencies and

Jul 22, 2016

95%: Describing the National Archives’ Holdings

The National Archives Catalog has reached a milestone: we now have 95% of our holdings completely described at the series level in our online catalog. This is a monumental achievement. Why? Because the National Archives holds over 14 billion pages of records, and we are adding hundreds of millions of pages to that total every

Jul 20, 2016

Joining Forces with BusinessUSA to Better Serve Our Nation’s Businesses

Four years ago, BusinessUSA launched with a mission to revolutionize the way government provides services to small businesses and exporters. Using technology to erase bureaucratic boundaries, BusinessUSA streamlined the way businesses find and get what they need from government. This “no wrong door” approach combined resources from over 800 websites and created a single point

Jul 19, 2016

Information Architecture vs Content Strategy—and Why YOU Need Both

The idea of portable content is nothing new. Content needs to be mobile ready, responsive, and readily consumed by tools such as the Internet of Things (IoT)—a proposed development of the Internet in which everyday objects have network connectivity, allowing them to send and receive data. Developers need to stop creating fixed, single-purpose content and

Jul 18, 2016

Where Content and Marketing Meet: An email Case Study

Content marketing is everywhere and you’re hearing more about it every day—but how do you do it well? While content marketing can take many forms (articles, infographics, videos, and more), it shares a common purpose: providing useful content to attract new customers to your product or service. At USAGov, customized email messages to our subscribers

Jul 15, 2016

Enhancing our Nation’s Cybersecurity

The mission of U.S. General Services Administration (GSA)’s Integrated Technology Services (ITS) is to deliver best value technology solutions to the government and the American people, and one of the most critically important capabilities that our nation currently needs is strengthened cybersecurity. We have been working with numerous other federal agencies to ensure that the

Jul 14, 2016

Analytics Trainings: 2016 So Far

In 2016, the Digital Analytics Program (DAP) team has ramped up our training schedule. We appreciate all the DAP users that have attended our trainings and we’re happy to provide the material. We’ve had many users ask about video of our sessions, so we wanted to provide you with some of our recorded trainings from

Jul 14, 2016

Catch the Mall! With Pokemon and Public Services

“… I have never seen so many people of all ages walking around our civic spaces and small businesses interacting as I have this morning. Teens catching them. People catching them in line for coffee. Moms outsmarting their kids. Local youths teaching my toddler how to throw a ball. Full grown adults. Marines. Kids on

Jul 12, 2016

Introducing the Digital Audio/Video Community of Practice

Tech giants have changed the world of broadcast forever. In a little more than a year, video on Facebook went from being a seldomly seen media type on a user’s timeline to a strategic priority for Mark Zuckerberg. The platform now serves over 8 billion video views a day and Facebook continues to roll out improvements

Jul 08, 2016