Wendy Wagner-Smith

Get Out of the Jargon Trap: Plain Language Training Can Help

I don’t know about your agency. But most agencies are going forward with plans to implement millennial asset paradigm shifts. It’s time that we became uber-efficient with our interactive modular matrix approaches. We need a more blue-sky approach to homogenized modular options and functional reciprocal concepts. Our exploratory research points to systemized logistical time-phases. I say unequivocally that it’s time to revamp and reboot our logistical innovation. You’re either scratching your head over that first paragraph, trying to figure out what it means, or laughing out loud at how ridiculous it sounds, full of jargon, clichés, overly complicated words.

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