An official website of the United States government
Here’s how you know
Official websites use .gov
A .gov website belongs to an official government organization in the United States.
Secure .gov websites use HTTPS
A lock (
) or https:// means you’ve safely connected to the .gov website. Share sensitive information only on official, secure websites.
Guidance on building better digital services in government
Victoria McFadden
Victoria McFadden is a Product Manager with the GSA Service Delivery team. The GSA Service Delivery team pairs with GSA programs to help deliver digital services that are easy to use and maintain.
When focusing on customer experience, we all know that we need to truly understand our customer if we expect to provide them with an enjoyable experience. In an effort to do so, organizations often jump right to a survey to identify their customers’ needs and wants. While surveys are a great first step to understanding