In 1994 when the U.S. Geological Survey (USGS) launched it’s first website, the Web was a very different place. Many websites that were launched had little consideration given to, or even had an understanding of, things such user experience, content strategies, or design. Over the next 20 years our USGS Web presence has grown immensely as we’ve pioneered new research, tools, and applications in the support of understanding our planet’s complex environment and the ground on which we stand.
Due to recent news feed changes, Facebook engagement is down nearly 50% since October for brand pages and is predicted to go lower, according to Social@Ogilvy. As a result federal agencies are continually monitoring the performance of their pages and diversifying their strategies. We talked to members of the Social Media Community of Practice for their best tips to help your agency leverage its Facebook presence. Scott Horvath is the Bureau Social Media Lead, Office of Communications and Publishing at the U.