Photo:Kristal Byrd

Kristal Byrd

GSA |

Kristal Byrd manages the user experience program of the Office of Strategic Communication (OSC) in the U.S. General Services Administration (GSA). She advocates for data-informed design and develops strategy to improve the user experience of GSA digital assets.

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Video

Short Case Study: A/B Testing for Data-Driven Design

See how our Office of Strategic Communication used A/B testing to resolve a difference of opinion within a cross-functional design team.
Jun 23, 2020