When you think about your community, you may think about your neighborhood, your city, your office or the organizations and activities you’re involved in. The Peace Corps has many of the characteristics of a community, however our reach spans the entire globe. Because we need to regularly connect with national and international audiences, Peace Corps actively explores new and cost-efficient tools to help us achieve communication goals. Fortunately for us, the digital age has given federal agencies the resources to do exactly that.
Some people think LinkedIn is only for active job seekers. Although many of LinkedIn’s 300,000,000+ registered members fit that profile, LinkedIn is also chock-full of passive job seekers—those who have a job but are interested in learning about a new opportunity. Either way, LinkedIn is a valuable tool that provides recruiters with a large database of qualified candidates. In 2012, Peace Corps recognized that long gone were the days of the rolodex and “post and pray” approach, and that it was time to reach job seekers on their preferred engagement platform.