Photo:David Hebert

David Hebert

News and Events

2 posts

Evaluating Digital Communication: An International Incident

Are you measuring Twitter followers and press release downloads without any clue as to what people are doing with your agency’s products and information? Or do you not even know what to measure, never mind whether that measurement would be meaningful? Fear not, fair government communicator—there is hope! On May 15, top government communication measurement
Jun 04, 2014

How to Be a Fly on the Wall: The Dos and Don’ts of Sharing Executive Discussions

A sure way to drive employees crazy is to never share what executives discuss or decide until a new mandate lands on the organization’s collective head. While senior leaders should expect some privacy in decision-making and debate, they should also expect to openly hold themselves accountable and to make sure their employees know where the
Sep 10, 2013