How government agencies blog has come a long way in the past decade. As we welcome 2016, here is a look at how the White House, NASA and the Department of the Interior run their blogs and share content. White House: Blog Less, Empower More When you go to WhiteHouse.gov, their blog is featured prominently as a main source of news for the administration. It’s not just a repository for past Administration actions, it’s a dynamic and responsive site to help connect Americans with opportunities to engage on the issues of the day, his schedule, and news from the President and his senior officials.
When Alex Snyder started working at Peace Corps a few years ago, he had an opportunity to explore a new platform for housing their digital assets. As a professional photographer himself, he saw the value in focusing on visual elements and making those more accessible. He focused on making the library about photos, video and graphics, and looked for a system that improved the photo submission process while displaying the decade’s worth of images the Peace Corps accrued.
The power of using social media to find and create images can be overwhelming. What image do I post? How can I get more followers when I don’t have animals or pretty pictures to share? All good questions. The fact is, no matter what your agency does you can find a visual way to tell your story and connect with people who care about what you do. It’s just helpful to think through the best way to tell your story, first.