Benjamin Bloom

The interactive team at the National Museum of the American Indian saw the chaski story as as a candidate for interactivity and gamification, and an opportunity to bring additional engagement to the museum gallery. With a more focused idea and funding from the Electronic Software Association, the team set out on prototyping and development.

The Smithsonian Institution’s Office of Policy and Analysis has another tool to consider for your UX toolbox: IPOP. Though created specifically for museums and physical exhibitions, IPOP is useful for anyone wanting to widen appeal and engagement.

As any experienced retailer will tell you, the customer experience begins at the store entrance. Note the friendly Walmart greeter, the approachable minimalism of an Apple Store, and the calculated whimsy of Anthropologie. Store designers understand that a customer’s decision to make a purchase is often made within seconds of entering. The same holds true

The Smithsonian’s mission statement is wonderfully simple: “The increase and diffusion of knowledge.” The “increasing” is arguably the straightforward part – the Smithsonian has amassed a collection of over 138 million objects and specimens, and the Institution’s curators and scientists obsessively add to the world’s knowledge base, publishing papers, creating exhibitions, and sharing their expertise.