Alison Lemon

Alison is a Senior Analyst for Social Media with the FDA’s Office of Women’s Health, and a Knowledge Manager for the SocialGov Community.

#NIHDigital Summit: Optimizing Digital to Reach Patients, Scientists, Clinicians and the Public

On October 19th, NIH brought together nearly 1,500 digital and health experts in person and via webcast. The event featured two keynote speakers and panels that showcased the unique perspectives of patients and caregivers, health communicators, health professionals and scientists. Susannah Fox, Chief Technology Officer of the U.S. Department of Health and Human Services (HHS), said we have entered the “third digital era.” First we connected documents, then we connected people.

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Case Studies in Thunderclap

Now that Thunderclap has been approved for government use for nearly a year, we checked in with two agencies that have successfully used the crowd-speaking tool to rally their supporters and amplify their messages. In case you missed it, you can replay the webinar. [youtube=] What Makes a Thunderclap? Nicholas Garlow, public affairs specialist with the Department of Health and Human Services (HHS) used Thunderclap to support Open Enrollment Season for Healthcare.

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Harnessing the Power of Many—DigitalGov Summit Recap

At the DigitalGov Citizen Services Summit last Friday, Jacob Parcell, Manager, Mobile Programs at the General Services Administration led a panel on the challenges and benefits of Inter-Agency work. The other panels were on performance analysis, customer service across channels, and public private partnerships. “The challenges are real,” said Parcell, who quoted President Obama’s famous salmon quandary: “The Interior Department is in charge of salmon while they’re in fresh water, but the Commerce Department handles them when they’re in saltwater,” Obama said.

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Inter-Agency Federal Social Media Promotes Women’s Health Campaign

Last week, we discussed National Women’s Health Week (NWHW) as an example of a coordinated campaign that used digital tools. Social media has made building campaigns easier by enabling us to quickly reach out to groups with similar missions as well as to engage with citizens. Here are the highlights from the webinar and some initial metrics, and in case you missed it, you can replay the webinar here.

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Wrestling Government Social Media Data Into Knowledge

This week the SocialGov Community took the step of recruiting a Digital Engagement Knowledge Manager, and I am excited to join the team through the innovative new Open Opportunities Program. At this point, though, you may be asking—is there really so much information out there that it needs to be managed? Yes! The truth is that the same challenges pop up all across government, and the same questions are asked over and over.

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