Alberto Navas

Alberto Navas is a content strategy consultant working with

Why Marketing to U.S. Hispanics Is like the Offside Rule in Soccer

Do you scratch your head trying to figure out the latest trends to reach out to Hispanics in the U.S.? If you answered yes, don’t worry, you’re not alone. The current Soccer World Cup is lending a great analogy to help you think through your strategy to your customers. Some rules in soccer, as in other sports, are based on absolutes: if the ball crosses the touchline it’s out of bounds.

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