Strategy

Resources on Strategy

Embedding Equity in Civic Design to Transform Customer Experience —
Tips for Starting Your Customer Experience Journey —Low-cost, low-lift actions that any federal employee can take to improve customer experience.
Hurricane Ian Guidance for U.S. Government Websites and Social Media —Addressing web and digital communications related to Hurricane Ian
18F De-risking Guides —The Federal Field Guide to De-risk Government Technology offers guidance to federal agencies on how to structure software development teams, …
18F Guide to Product Management —Best practices on doing product management well
Mobile Development Strategies —The following is a list of the most common mobile development strategies.
A Guide to Creating Mobile-Friendly Websites —Based on a recent six-month study, this guide outlines the top five practices needed to improve the mobile-friendliness of federal websites: …

Tools and Services

18F —We help government agencies fix technical problems, build products, and improve how government serves the public through technology.
Presidential Innovation Fellows —We help government agencies fix technical problems, build products, and improve how government serves the public through technology.
U.S. Digital Service —We deploy small, responsive groups of designers, engineers, product managers, and bureaucracy specialists to work with and empower civil …
10x —Provides funding for new technology projects or products across government, from the TTS office of investments.
DotGov Registry —We make it easy to register and manage a .gov domain for US-based government organizations.
Directory of services, tools, and teams —Free and low-cost shared services and tools offered by the GSA and other agencies.

News and Events on Strategy

178 posts

GSA Celebrates the 10th Anniversary of the Presidential Innovation Fellows (PIF) Program

GSA Celebrates the 10th Anniversary of the Presidential Innovation Fellows (PIF) Program—Since 2012, over 200 Presidential Innovation Fellows have supported initiatives at more than 50 agencies, providing expert advice in specialized disciplines such as artificial intelligence, data strategy, product management, human-centered design, software development, and digital strategy. These efforts have enhanced agencies’ abilities to provide the best customer experience for their stakeholders and the public. The PIF program plans to celebrate the anniversary over the next year with activities to highlight the program’s impact and community since it launched. — via General Services Administration

Aug 23, 2022

Strategy

Equity, a Core Principle of Customer Experience

This case study describes how two civic designers at different agencies embed equity in civic design to transform federal customer experience.

Lashanda Hodge

Aaron Stienstra

May 23, 2022

IT Modernization

Technology-boosting TMF Investments Deliver Benefits for the American Public

The Technology Modernization Fund (TMF) is working to transform the way the government uses technology to deliver for the American public in an equitable, secure and user-friendly way. It strategically invests in priority IT modernization projects that are aligned with the fast pace of changing technology and agency needs. Here are a few examples of how the TMF has invested in multiple projects that are helping many agencies deliver what people need when they need.

GSA Blog Team

May 23, 2022

Transparency, Participation, and Collaboration

Sunshine Week: How GSA Supports Open Government Principles

Sunshine Week (March 13-19, 2022) celebrates the Government in the Sunshine Act, which promotes greater transparency in government activities. Our mission at GSA is to deliver effective and efficient government services for the American people. To do so, we have to be transparent and accessible—by opening meetings to the public, ensuring that federal buildings and facilities are fully accessible to all people, and making information on documents or pages (web pages, PDFs, newsletters, etc.) open and accessible. Learn about some of our initiatives that best display these principles.

GSA Blog Team

Mar 17, 2022

10 Hiring Tips for Attracting Underrepresented Digital Services Talent to Serve

As we focus on Diversity, Equity, Inclusion, and Accessibility (DEIA) as a priority across the federal government, what are some ideas we can keep in mind as we build our digital teams?

Victoria Bitzer-Wales

Tori Garten

Mar 16, 2022

Customer Experience

The Customer Experience (CX) Symposium Series: A Thought Incubator for Federal CX Practitioners

What is the past, present, and future of public sector customer experience practice? The CX Symposium series gathers practitioners to map our way.

Sheev Davé

Ana Monroe

Jan 21, 2022

Three Ways USAGov Outreach Can Help with Your Agency’s Next Campaign

Three Ways USAGov Outreach Can Help with Your Agency’s Next Campaign—Does your agency have an idea for a new marketing strategy? USAGov’s Outreach team can support your agency in all stages of your campaign. We can brainstorm with your team, discuss best practices, and try new marketing approaches to grow together in serving people. Learn how to begin partnering with us. — via USA.gov

Nov 17, 2021

The Weekly Ship: What It Is, Why Useful, and How To Create Your Own

The Weekly Ship: What It Is, Why It’s Useful, and How To Create Your Own—The weekly ship has been a staple of 18F projects for years. It is a way to engage partners, inform teammates, and reflect on our work. — via 18F

Oct 21, 2021

Challenge.gov

Spotlight Chat: Planning a Federal Prize Competition

Leaders of the Lab-to-Market (L2M) Inclusive Innovation Ecosystem Prize Competition share their experience running a federal prize competition.

Quinn Slayton

Sep 02, 2021

User Experience

Building a Bureau-Wide Usability Collaboration Group: Lessons Learned from the U.S. Geological Survey

Learn about the U.S. Geological Survey’s Usability Collaboration Area in this short interview with the group’s organizer.

Holly Chandler

Sep 01, 2021

Robotic Process Automation

5 Tips for Implementing Citizen Development in Your RPA Program

The Robotic Process Automation (RPA) Community of Practice highlights five key points for implementing RPA citizen developers, as shared by federal subject matter experts James Gregory (General Services Administration), Frank Wood (Defense Logistics Agency), and Russ Kuehn (Social Security Administration) during their recent webinars with the Federal RPA Community of Practice.

James Gregory

Aug 16, 2021

Innovation

GSA Launches New Innovation Adoption Community of Practice

GSA is launching the Innovation Adoption Community of Practice on Digital.gov to connect those who embrace innovative methods and practices that improve government service delivery.

Bethany Blakey

Brooke Dine

Julia Begley

Jul 08, 2021

Data

Developing a Data-Driven Roadmap

A Presidential Innovation Fellow working with the U.S. Department of Veterans Affairs shares how complex organizations can create data-driven roadmaps.

Babatunde Oguntade

Jun 14, 2021

Building a User-Centered Data Strategy

Building a User-Centered Data Strategy—Developing a data strategy is challenging, but 18F can help agencies with the process of creating an effective one. Our principles of user-centered design, agile, and iterative delivery can increase an agency’s chance for success in using data more effectively. — via 18F

Apr 01, 2021

Innovation

TTS Reflects: Black Histories to Celebrate Year-Round

Black history is American history. In this blog, TTS employees share how Black history makers can inspire our work and innovation year-round.

Jessyka Castillo

Dahianna Salazar Foreman

Mar 23, 2021

Next for the U.S. Web Design System

What’s Next for the U.S. Web Design System—In 2020, we brought together researchers, designers, engineers, and policymakers to conduct research across dozens of federal agencies to help support emergency response efforts related to the COVID-19 pandemic. Today we released a new and exciting report and strategy that outlines what’s next for the design system and our community. — via U.S. Web Design System

Mar 11, 2021

Presidential Innovation Fellows

2 Lessons Tech Leaders Can Learn From Unprecedented Health Research

Presidential Innovation Fellows believe that representation, communication, and data fuel a strong product launch. Here’s how we put them to work at the National Institutes of Health.

Adele Luta

Georgeta Dragoiu