A/B Testing
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A/B Testing —We encourage data-driven decisions and continuous optimization through A/B testing.
News and Events on A/B Testing
6 posts
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Short Case Study: A/B Testing for Data-Driven Design
See how our Office of Strategic Communication used A/B testing to resolve a difference of opinion within a cross-functional design team.
Video
DAP Learning Series: Understanding When to Use Sessions vs. Unique Pageviews
Understanding When to Use Sessions vs. Unique Pageviews
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DAP Learning Series: Basics of A/B Testing Part 2
We’ve teamed up with our friends at CFPB to bring you a two-part series on A/B Testing.
Video
DAP Learning Series: Basics of A/B Testing Part 1
We’ve teamed up with our friends at CFPB to bring you a two-part series on A/B Testing.
Confirming the Cancellation: A VHA A/B Testing Quick Study
Summary: Clinicians using electronic health record (EHR) systems to make requests for patients need an intuitive, but safe, method of confirming that they want to cancel a started function or form. Recently, Veterans Health Administration (VHA) developers asked Human Factors Engineering (HFE) to assess a concern that a confirmation dialog in the EHR contained unclear
Optimizing Social at Peace Corps: Not a Zero-Sum Game
At the Peace Corps, we continually try to find new ways to test, measure and optimize our marketing and communications initiatives. Recently, we embarked on a project to design a framework to test and optimize content on the social media platforms we use to engage our stakeholders. This process required us to reboot our expectations in terms of
Taking a Data-Driven Approach to Digital Marketing at the Peace Corps
What exactly does being “data-driven” mean for digital marketing and communications practitioners in the federal government? It is easy to be awed by the new shiny platforms and services that promise to change how things are done in government. Fundamentally, though, it is thinking about analytics not just from a descriptive mindset but one of
Creating a Veterans-Centered Experience Through ExploreVA
Good customer service includes user-centered design. For one digital team at the Department of Veterans Affairs, creating a veterans-centered experience started with one word: explore. The ExploreVA website provides a single location for veterans and their families to research the benefits that they may be entitled to receive. Benefits include health care, education, employment, and
The Power of Email Marketing
If you aren’t currently including email marketing in your digital outreach efforts, you’re missing out.
Measuring User Experience: A Few Tips
With a calculated process, the right tools, and a staff willing to make it work, you can measure user experience (UX) on your websites and implement usability changes that show results. In a recent DigitalGov University webinar entitled “Measuring User Experience”, UX supporters and practitioners heard from Achaia Walton, Senior Digital Analyst at the Department
