A/B Testing

Web Analytics and Optimization

Brings together government analytics practitioners to make better decisions using web analytics and other optimization strategies.

News and Events on A/B Testing

13 posts

GSA’s Office of Evaluation Sciences shares how five offices worked with the public to improve digital forms.

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A/B Testing

How To Navigate Challenges to Successfully A/B Test Your Emails

The article will go over some best practices of implementing A/B testing on your emails.

Jenn Wingerberg

May 21, 2021

In this talk, we will provide better understanding of how CFPB conducts email A/B testing, see examples of email A/B tests, and discuss lessons learned.

Hosted by Digital.gov and the A/B Testing Community of Practice

Kelley Holden

Erica Kritt

See how our Office of Strategic Communication used A/B testing to resolve a difference of opinion within a cross-functional design team.

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Kristal Byrd

We know there are many ways to use A/B testing to inform decision making at your agency – this is a quick introduction on the many ways CFPB has used it to improve UX across their website.

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Hosted by Digital.gov and the TTS Research Guild, Digital.gov

Kelley Holden

In this webinar, Freddie Blicher, an analyst for the Digial Analytics Program, will discuss how to think about sessions and unique pageviews in reporting and content analysis.

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Hosted by Digital.gov and the DAP

Freddie Blicher

Tim Lowden

We’ve teamed up with our friends at CFPB to bring you a two-part series on A/B Testing.

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Hosted by Digital.gov and the DAP

Kelley Holden

We’ve teamed up with our friends at CFPB to bring you a two-part series on A/B Testing.

Watch Video

Hosted by Digital.gov and the DAP

Kelley Holden

At the Peace Corps, we continually try to find new ways to test, measure and optimize our marketing and communications initiatives. Recently, we embarked on a project to design a framework to test and optimize content on the social media platforms we use to engage our stakeholders. This process required us to reboot our expectations in terms of

Chris Rottler

Oct 02, 2015

Taking a Data-Driven Approach to Digital Marketing at the Peace Corps

What exactly does being “data-driven” mean for digital marketing and communications practitioners in the federal government? It is easy to be awed by the new shiny platforms and services that promise to change how things are done in government. Fundamentally, though, it is thinking about analytics not just from a descriptive mindset but one of

Chris Rottler

Aug 05, 2015

Creating a Veterans-Centered Experience Through ExploreVA

Good customer service includes user-centered design. For one digital team at the Department of Veterans Affairs, creating a veterans-centered experience started with one word: explore. The ExploreVA website provides a single location for veterans and their families to research the benefits that they may be entitled to receive. Benefits include health care, education, employment, and

Ashley Wichman

May 01, 2015

The Power of Email Marketing

If you aren’t currently including email marketing in your digital outreach efforts, you’re missing out.

Nicholas Garlow

Aug 11, 2014

Measuring User Experience: A Few Tips

With a calculated process, the right tools, and a staff willing to make it work, you can measure user experience (UX) on your websites and implement usability changes that show results. In a recent DigitalGov University webinar entitled “Measuring User Experience”, UX supporters and practitioners heard from Achaia Walton, Senior Digital Analyst at the Department

Tim Lowden

Mar 26, 2014

A/B Testing

Join a Community of Practice

Web Analytics and Optimization

News and Events on A/B Testing

Working with the public to improve digital forms: A GSA case study

How To Navigate Challenges to Successfully A/B Test Your Emails

How To Navigate Challenges To Successfully A/B Test Your Emails

Short Case Study: A/B Testing for Data-Driven Design

An Introduction to the A/B Testing Community of Practice

DAP Learning Series: Understanding When to Use Sessions vs. Unique Pageviews

DAP Learning Series: Basics of A/B Testing Part 2

DAP Learning Series: Basics of A/B Testing Part 1

Taking a Data-Driven Approach to Digital Marketing at the Peace Corps

Creating a Veterans-Centered Experience Through ExploreVA

The Power of Email Marketing

Measuring User Experience: A Few Tips