User Experience

Tag Management: A Digital Analyst’s Best Friend

Tag managers can assist in collecting valuable data about visits to your website. Here at CFPB, we use Google Tag Manager (GTM), which is a free tool that works in tandem with Google Analytics to record and send data on how users interact with your website on an aggregate level, including which pages they view, where they

CFPB Digital Analytics Team

Mar 31, 2016

The Data Briefing: An Interview with USAJOBS on New Changes to Their Data Services

The Office of Personnel Management released a new look and functionality to USAJOBS in February. I recently contacted Michelle Earley, the USAJOBS Program Manager, to ask about the changes to USAJOBS and the data it provides. 1. What are

Bill Brantley

Mar 30, 2016

How to Integrate the Draft U.S. Web Design Standards into Existing Projects

One of the most common questions we receive is: Should I integrate the Draft U.S. Web Design Standards into my existing project? The answer is: it depends. A lot of design research supports the notion that many people who use government websites or services may benefit from consistency across interactions, user experiences, and behavior across

Carolyn Dew

Melody Kramer

Maya Benari

Mar 25, 2016

Making the Draft U.S. Web Design Standards Better Through Your Feedback

Since our launch of the Draft U.S. Web Design Standards last September, hundreds of people have provided feedback on the project through GitHub issues and via email. We’ve received dozens of feature requests as well as over 400 contributions from the open source community.

Carolyn Dew

Melody Kramer

Mar 16, 2016

Picture This: 3 Ways to Zoom In On Cross-Agency Collaboration

Cross-agency collaboration in the federal government has become a prevalent topic, more widely spoken and written about in the recent past than ever before, thanks, in part, to a bigger-than-ever focus on customer experience as a way of thinking within government. Rising customer expectations, advances in technology, and recommendations from government oversight organizations continue to

Stephanie Thum

Mar 04, 2016

How People Learn to Navigate Government Services

This is part three of a series detailing the findings of a team of researchers from 18F and the General Services Administration who studied broad trends in people’s perceptions of and interactions with the government. You can find the introduction to the series on our website and a complete pdf of the research findings on

Colin MacArthur

Carolyn Dew

John Yuda

Mar 03, 2016

Informing the Future of the Federal Front Door

In our last post, we introduced the Federal Front Door project and briefly described a six-week discovery phase, in which we set out to better understand how the general public feels about and interacts with the federal government, so that we can design and build products that improve people’s experience across government agencies. We think

Mar 01, 2016

Trends on Tuesday: Robot Messaging Goes Mainstream

John Connor can’t save you. Robots are here to take over the world. Two interesting new consumer mobile and digital content experiences were launched in the past week, signaling some of the first mainstream brands embracing this new paradigm of interactive, bot-driven content experiences: Quartz’s News App and The New York Times Election Slack Bot. Both

Will Sullivan

Feb 16, 2016

Paying Incentives for Federal User Research

Paying incentives to test participants is standard practice in research and usability testing. While some people may be willing to participate for free, many aren’t.

Andrea Sigritz

Feb 10, 2016

Tips for Hallway Testing from NIH

Over the course of the last year, the National Library of Medicine (NLM) has sought to increase its use of usability testing to improve the user experience on our Web resources. To do this, we conducted hallway usability testing at the NIH Clinical Center on NLM’s site search feature. Our goal is to update the

Katie Chan

Joanna Karpinski-Widzer

Jan 14, 2016

Digging Into the Data of Our Customer Survey

As a follow-up to the recent post about our annual customer satisfaction survey, we wanted to dig into the data and share some of the overall results to give you some more insights into how we’re using your feedback to improve our programs and services.

Rachel Flagg

Jan 05, 2016

DigitalGov’s 2015 Year in Review

As we look ahead to 2016, we wanted to take a minute to look at our most popular content in 2015 and reflect on our second year. This was a big year for DigitalGov as we saw our session traffic nearly double and our weekly and daily email subscribers increase by 15%. DigitalGov was also

Andrea Sigritz

Dec 31, 2015

How ABMC Got Started with Mobile App Development

The MobileGov Community of Practice put together six Mobile User Experience Guidelines to help keep mobile users in love with their apps. DigitalGov University hosted a webinar in which the American Battle Monuments Commission (ABMC) highlighted two of these guidelines.

Jennifer Johnson

Dec 31, 2015

The Data Briefing: Design for Developer Experience (DX) and Data Prosumer Experience (DPX)

Recently, DigitalGov devoted an entire month to exploring how good user experience (UX) helps government design better digital products and services. UX is the art and science of understanding how people will use a website or mobile app to solve a problem or meet a need. UX is a combination of neuroscience, communication theory, information

Bill Brantley

Dec 30, 2015

Good Content Needs Plain Language

If good content is essential to good user experience, as Tyrus Manuel proposes in his November 23, 2015, DigitalGov post, then plain language is also part of good user experience. Plain language helps the public do what they need to do—find forms, apply for benefits, look up information and more—when they use federal websites and other

Cynthia Baur

Dec 23, 2015

How FSA Revamped Their Online Presence with Mobile Moments in Mind

Let the mic drop! Mobile moments are created with the expectation that an app can stun the crowd. Do not let your audience down; they may never come back. Federal Student Aid (FSA), in an effort to provide better customer service, decided to build a mobile-responsive website. Kaegy Pabulos, a Borrower Experience Specialist and project

Jennifer Johnson

Dec 17, 2015

Best Practices for Remote User Experience Research

Once simply an idea, remote data gathering is now a very important reality in UCD (user-centered design) work. However, there are some challenges, particularly when your agency serves the entire nation and all of the groups in it. Identifying and finding solutions for these issues will help you best use this important tool.

Justin Dopke

Dec 10, 2015

The new Social and Behavioral Sciences Team (SBST) aims to make government programs more effective and efficient. Amira Choueiki from the SBST joined us to explain what the SBST does, and to discuss some of the projects they’ve worked on.

Jacqueline Snee

Rachel Flagg

Dec 09, 2015

Government Product Managers Play a Key Role in UX

Government product managers sit at the intersection of three circles—business, design and technology. We play a key role in user experience (UX), because we are tasked with understanding users to build a product that is desirable and viable. This product could be a paper or online form, a website or a mobile app. Product management

Karen Trebon

Nov 27, 2015

The Data Briefing: How Neuroscience and Communication Theory Inform Good User Experience Design

Standing on the corner, waiting in the rain, I swear I’ll never, ever, use that app again. Why? Because the bad user experience (UX) design was preventing me from determining when the Metrobus would arrive. UX is everything from the visual design to the navigation structure of the website or mobile app. This month, DigitalGov

Bill Brantley

Nov 25, 2015

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