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UsaGov

News and Events on UsaGov

49 posts

Multilingual

How USAGov en Español Uses Quantitative and Qualitative Data to Meet the Needs of Its Audience

In this workshop, we will show how USAGov en Español collects and analyzes data from across several social media channels and the USAGov Contact Center to design and improve content and outreach strategies.
Andres Quinones Fabiola Herrera Laura Godfrey
Jun 11, 2020
Video

Marketing-as-a-Service: An Introduction to USAGov’s Partnership Toolkit

The USAGov team will talk about their new Partnership Toolkit and focus on how government agencies can partner with USAGov to market various programs and services.
Victoria Wales Claire Loxsom
Apr 03, 2018
Video

Responding to a Disaster: How USAGov Helped Shape the Digital Response in Puerto Rico

This interactive talk with a USAGov team member will highlight the digital response in Puerto Rico during and after Hurricane Maria.
Jeremy Zilar Victoria Wales
Jan 09, 2018

USA.gov and GobiernoUSA.gov Measure Content Efficiency With New KPI Metric

This post was originally published on the USA.gov blog.
Jessica Milcetich
Sep 12, 2017
Government Launches Login.Gov to Simplify Access to Public Services

Government Launches Login.Gov to Simplify Access to Public Services

Joel Minton, a member of the U.S. Digital Service, is working with GSA’s Technology Transformation Service as the director of login.gov. Tom Mills is the Chief Technology Architect at U.S. Customs and Border Protection. In early April, the U.S. Digital Service and 18F launched login.gov, a single sign-on solution for government websites that will enable
Joel Minton Tom Mills
Aug 28, 2017

Becoming an Agile Content Team

In March, the team of writers and editors at USAGov adopted some agile principles in an attempt to streamline our content development process. We hoped operating in a more agile manner would help us address some of the challenges we were facing as a team:
Jessica Milcetich
May 16, 2017

Five Lessons Learned During a Content Audit

As part of USAGov’s efforts to provide our audience with the reliable and quality information that they need, this summer, the Health, Education & Benefits (HE&B) topic desk completed its first content audit. Methodology and Results Data informed every step we took. In order to determine which areas to focus on first, the desk gathered
Andrea M. Castelluccio
Dec 05, 2016

In a Marketing Minute: Connecting Teams, Promotions, and Ideas

Every first week of every month, USAGov’s marketing team sends an office-wide email newsletter to give an update on past and current marketing efforts and campaigns. It’s how we try to help keep the rest of the office in the know. The monthly newsletter can spur a content idea, a future marketing endeavor, and act
Victoria Wales
Dec 05, 2016

Webinar Recap: Social Media + External Affairs = Outreach Success

Summary: How to leverage your resources to reach Spanish-dominant Hispanics online. A recent DigitalGov University (DGU) webinar provided an introduction to the intersection of two teams with different audiences reaching consensus on goals to maximize insight and outreach effectiveness. Social Media Outreach Goals What does social media outreach success look like? Success is when agencies
Victoria Wales
Nov 17, 2016

Are Chatbots the Next mHealth Frontier?

In April, Facebook made it possible for organizations to use chatbots to send and receive messages from users of Facebook Messenger. That’s a big deal. Facebook Messenger is now used by 900 million people every month. As the name implies, it’s a messaging platform that people use to send short messages to each other through
Lindy Dreyer Torey Vanek
Nov 17, 2016

Social Media Data Deep Dive: Turning Findings into Action

GobiernoUSA, just like USA.gov, is part of a unique effort with a large mission—to guide people to the government information and services they seek. We cover a lot of topics in Spanish via our website, social media platforms, email sends, and contact center. One of the communication channels we focus a lot of attention on
Victoria Wales
Oct 28, 2016

The Essentials of an Editorial Calendar

Anyone engaged in content marketing or content production probably owns a robust editorial calendar. A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year. At USAGov we cover a lot of topics and partner with many agencies. Having an editorial
Victoria Wales
Oct 24, 2016

Analytics Success Series: USA.gov

USA.gov’s Analytics Success: using analytics data to inform design and responsivity to create a better experience for the user Last year, the USA.gov team found themselves facing a challenge. We were in need of a new content management system for our websites, USA.gov and Gobierno.USA.gov, which help people find and understand the most frequently requested
David Kaufmann
Oct 17, 2016

The New Vote.gov: Leaner, Faster and Multi-Lingual

One year ago this week, we launched vote.gov (also known as vote.usa.gov). It’s a concise and simple site with a single mission: direct citizens through the voter registration process as quickly as possible. It was created by a joint team of USA.gov staffers and Presidential Innovation Fellows, all of whom work within the General Services
Yoz Grahame
Sep 28, 2016

Webinar Recap: Snaps and Stripes—Sharing Public Service Stories with Snapchat

What does Snapchat, the disappearing message-and-video platform most used by teenagers, have to do with government outreach and communications programs? Well, Snapchat has quickly become an incredibly effective digital storytelling medium, and content creators across multiple government agencies have adopted it as an important part of their programs. A recent New York Times article described
Lisa Bari
Sep 27, 2016

Creative Usability Test Methods—or My Brief Career as a Robot Voice

When you want to do a usability test, sometimes you have to step out of your comfort zone and get creative to get the job done. That’s just what happened to us. We’re well practiced at usability testing at USAGov—in person, remote, hallway tests, first-click tests—all of these things we manage without blinking an eye.
Joanne McGovern
Aug 31, 2016

The Data Briefing: What Makes a Great Federal Government App?

USAGov recently released a list of six great federal government mobile apps. There were many apps released by the federal government over the last 5-6 years on a wide range of topics and services. Many are well-designed and useful to the American public. So, what are the outstanding federal government apps for 2016?
Bill Brantley
May 11, 2016

How to Create Portable Content with Structured Content Models

Structuring your content for portability across media platforms gives your agency the ability to not only place your message on other properties, but gives you the assurance that your information will always be up-to-date across multiple platforms. This ability is never more important than during an emergency, whether it is a natural disaster or a
May 05, 2016

Microsites, They’re Bigger Than You Think

Lately, we have been hearing a lot about microsites—CDC’s Zika Virus microsite provides up-to-date information on the virus—but the big question is: What are they? A microsite is a single or small collections of pages that are meant to encourage user interaction while conveying information. A microsite has the power to educate consumers regarding a
Christen Geiler
Apr 21, 2016

The USAGov Bilingual Style Guide Is Now Online!

About a year and a half ago, the Federal Citizen Information Center—today called USAGov—embarked on a very ambitious task: integrating our content operations. We blurred lines that defined silos and adopted a bilingual content approach to offer a more consistent experience, regardless of language preference or point of access to our information. See more about
Laura Godfrey
Apr 14, 2016
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