UsaGov

U.S. Digital Corps

Making Impact at Scale: Software Engineering in the Federal Government

Engineering fellows with the U.S. Digital Corps share their paths to becoming software engineers and why they decide to use their skills to improve government services.

Nov 25, 2022

Multilingual

USAGov en Español Celebrates Hispanic Heritage Month

Since 2003, one program in GSA’s Technology Transformation Services (TTS) has been leading the way in which the government serves the Spanish-speaking community in the U.S. That program is USAGov en Español, the official guide to government information and services in Spanish.

USAGov Outreach Team

Oct 06, 2021

Multilingual

How USAGov en Español Uses Quantitative and Qualitative Data to Meet the Needs of Its Audience

In this workshop, we will show how USAGov en Español collects and analyzes data from across several social media channels and the USAGov Contact Center to design and improve content and outreach strategies.

Andres Quinones

Fabiola Herrera

Laura Godfrey

Jun 11, 2020

Video

Marketing-as-a-Service: An Introduction to USAGov’s Partnership Toolkit

The USAGov team will talk about their new Partnership Toolkit and focus on how government agencies can partner with USAGov to market various programs and services.

Victoria Bitzer-Wales

Claire Loxsom

Apr 03, 2018

Video

Responding to a Disaster: How USAGov Helped Shape the Digital Response in Puerto Rico

This interactive talk with a USAGov team member will highlight the digital response in Puerto Rico during and after Hurricane Maria.

Jeremy Zilar

Victoria Bitzer-Wales

Jan 09, 2018

USA.gov and GobiernoUSA.gov Measure Content Efficiency With New KPI Metric

This post was originally published on the USA.gov blog.

Jessica Milcetich

Sep 12, 2017

Joel Minton, a member of the U.S. Digital Service, is working with GSA’s Technology Transformation Service as the director of login.gov. Tom Mills is the Chief Technology Architect at U.S. Customs and Border Protection. In early April, the U.S. Digital Service and 18F launched login.gov, a single sign-on solution for government websites that will enable

Joel Minton

Tom Mills

Aug 28, 2017

Becoming an Agile Content Team

In March, the team of writers and editors at USAGov adopted some agile principles in an attempt to streamline our content development process. We hoped operating in a more agile manner would help us address some of the challenges we were facing as a team:

Jessica Milcetich

May 16, 2017

Five Lessons Learned During a Content Audit

As part of USAGov’s efforts to provide our audience with the reliable and quality information that they need, this summer, the Health, Education & Benefits (HE&B) topic desk completed its first content audit. Methodology and Results Data informed every step we took. In order to determine which areas to focus on first, the desk gathered

Andrea M. Castelluccio

Dec 05, 2016

In a Marketing Minute: Connecting Teams, Promotions, and Ideas

Every first week of every month, USAGov’s marketing team sends an office-wide email newsletter to give an update on past and current marketing efforts and campaigns. It’s how we try to help keep the rest of the office in the know. The monthly newsletter can spur a content idea, a future marketing endeavor, and act

Victoria Bitzer-Wales

Dec 05, 2016

Summary: How to leverage your resources to reach Spanish-dominant Hispanics online. A recent DigitalGov University (DGU) webinar provided an introduction to the intersection of two teams with different audiences reaching consensus on goals to maximize insight and outreach effectiveness. Social Media Outreach Goals What does social media outreach success look like? Success is when agencies

Victoria Bitzer-Wales

Nov 17, 2016

Are Chatbots the Next mHealth Frontier?

In April, Facebook made it possible for organizations to use chatbots to send and receive messages from users of Facebook Messenger. That’s a big deal. Facebook Messenger is now used by 900 million people every month. As the name implies, it’s a messaging platform that people use to send short messages to each other through

Lindy Dreyer

Torey Vanek

Nov 17, 2016

GobiernoUSA, just like USA.gov, is part of a unique effort with a large mission—to guide people to the government information and services they seek. We cover a lot of topics in Spanish via our website, social media platforms, email sends, and contact center. One of the communication channels we focus a lot of attention on

Victoria Bitzer-Wales

Oct 28, 2016

The Essentials of an Editorial Calendar

Anyone engaged in content marketing or content production probably owns a robust editorial calendar. A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year. At USAGov we cover a lot of topics and partner with many agencies. Having an editorial

Victoria Bitzer-Wales

Oct 24, 2016

Analytics Success Series: USA.gov

USA.gov’s Analytics Success: using analytics data to inform design and responsivity to create a better experience for the user Last year, the USA.gov team found themselves facing a challenge. We were in need of a new content management system for our websites, USA.gov and Gobierno.USA.gov, which help people find and understand the most frequently requested

David Kaufmann

Oct 17, 2016

The New Vote.gov: Leaner, Faster and Multi-Lingual

One year ago this week, we launched vote.gov (also known as vote.usa.gov). It’s a concise and simple site with a single mission: direct citizens through the voter registration process as quickly as possible. It was created by a joint team of USA.gov staffers and Presidential Innovation Fellows, all of whom work within the General Services

Yoz Grahame

Sep 28, 2016

Webinar Recap: Snaps and Stripes—Sharing Public Service Stories with Snapchat

What does Snapchat, the disappearing message-and-video platform most used by teenagers, have to do with government outreach and communications programs? Well, Snapchat has quickly become an incredibly effective digital storytelling medium, and content creators across multiple government agencies have adopted it as an important part of their programs. A recent New York Times article described

Lisa Bari

Sep 27, 2016

Creative Usability Test Methods—or My Brief Career as a Robot Voice

When you want to do a usability test, sometimes you have to step out of your comfort zone and get creative to get the job done. That’s just what happened to us. We’re well practiced at usability testing at USAGov—in person, remote, hallway tests, first-click tests—all of these things we manage without blinking an eye.

Joanne McGovern

Aug 31, 2016

The Data Briefing: What Makes a Great Federal Government App?

USAGov recently released a list of six great federal government mobile apps. There were many apps released by the federal government over the last 5-6 years on a wide range of topics and services. Many are well-designed and useful to the American public. So, what are the outstanding federal government apps for 2016?

Bill Brantley

May 11, 2016

How to Create Portable Content with Structured Content Models

Structuring your content for portability across media platforms gives your agency the ability to not only place your message on other properties, but gives you the assurance that your information will always be up-to-date across multiple platforms. This ability is never more important than during an emergency, whether it is a natural disaster or a

May 05, 2016

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