Usability Case Study

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27 posts

Short Case Study: A/B Testing for Data-Driven Design

See how our Office of Strategic Communication used A/B testing to resolve a difference of opinion within a cross-functional design team.

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Hosted by Digital.gov and the A/B Testing Community of Practice

Posts by Kristal Byrd

Jun 23, 2020 2020

Helpful Resources to Make Your Content Mobile-Friendly

Smartphones make up 75% of the mobile market—which makes mobile-friendliness a must for government agencies. With the recent update to Google’s search algorithm, or what some are calling Mobilegeddon, the case for building a mobile-friendly site becomes even stronger. For many government organizations, responsive Web design (RWD) has been the answer to their mobile question.

Posts by Kendrick Daniel

May 04, 2015

Trends on Tuesday: The Total Market Approach

Your audience is not homogenous. No matter the agency, target audiences are not only diverse, they are diverse on a multitude of factors. Recently, evolving trends in multicultural marketing have gained attention as organizations adjust their marketing and outreach strategies to meet 21st century realities. Marketers who recognize the need for a coherent, effective multicultural

Posts by Ashley Wichman

Apr 21, 2015

Past, Present, Future: Usability Testing at the National Library of Medicine

Usability testing has provided our organization many important insights to improve our Web presence. Since the early 2000s, the National Library of Medicine (NLM)’s Web teams have actively sought and used usability testing tools; we have run “full service” usability testing almost yearly for various Web properties

Posts by Joanna Widzer Posts by Katie Chan Posts by Ray Bryson Posts by Dan Wendling

Jan 02, 2015

Can You Crowdsource Your User Experience Research?

In one sense, almost any type of user research is crowdsourced—you’re talking to people and using that information to improve your system. But in a true sense, crowdsourcing is more than just collecting information, it’s collaborating on it. We want to have real conversations, not one-time emailed suggestions without followups. So here’s a few tidbits

Posts by Jonathan Rubin

Dec 09, 2014

Institute of Education Sciences – Usability Case Study

After struggling with jargon-filled solicitations and a confusing website, some applicants were ready to give up on seeking grants from the Institute of Education Sciences (IES). Their complaints prompted a Plain Language makeover for the Institute’s funding materials. As the research arm of the U.S. Education Department, IES’s mission is to provide rigorous and relevant evidence

Posts by Katina Stapleton

Nov 14, 2014

Using Analytics to Create Change: USA.gov Usability Case Study

While many people tout the death of the home page, it’s still an important piece of the user experience on USA.gov. In 2013, 30 percent of all sessions on USA.gov included the home page—that’s 8.67 million sessions. The numbers for GobiernoUSA.gov are even higher—79 percent of all sessions included the home page. According to Jakob Nielsen, “A

Posts by Michelle Chronister

Jul 01, 2014

Consumer Action Handbook – Usability Case Study

The Consumer Action Handbook is a guide to making smarter decisions with your money. It’s print and online formats, available in English and Spanish, include a compilation of buying tips from across government agencies, updates on the latest scams, and a robust consumer contact directory.

Posts by Tim Lowden Posts by Marietta Jelks

Jun 06, 2014

GSA Acquisition Portal – Usability Case Study

Incorporating usability testing throughout the entire design process, especially before launch, allows you catch glitches and/or make design changes prior to anyone seeing it live. When more than minor adjustments need to be made to your site, it’s much better to have completed them before the public sees it. For Christina Mullins, a Contracting Officer

Posts by Tim Lowden

Apr 21, 2014

NOAA National Ocean Service – Usability Case Study

For a small shop with a small staff, limited time, and a small budget, redesigning a website (and testing that redesign for usability) can be daunting. At least it seemed so to us when we redesigned the National Oceanic and Atmospheric Administration (NOAA)’s National Ocean Service website in November of 2013. We met the challenge

Posts by Troy Kitch

Apr 14, 2014

FDA Consumer Graphics – Usability Case Study

User testing isn’t just for websites—it’s for any product that has an audience. Which is everything, really. And that includes print materials, signage and infographics as well. Focusing on the User Experience is especially vital for the U.S. Food and Drug Administration (FDA), which is committed to effectively communicating about products that affect the public

Posts by Jonathan Rubin

Apr 09, 2014

Kids.gov – Usability Case Study

For a children’s site, Kids.gov is pretty old—it was launched back in 2001. And it has the unenviable task of trying to keep pace with the rapidly changing online habits of youngsters. So in 2012, Kids.gov Director Arlene Hernandez thought her site was due a usability test with its two main audiences: kids and their

Posts by Jonathan Rubin

Apr 02, 2014

Data.gov – Usability Case Study

We all know listening to your customers is important. Not just reading their comments, but talking to them, actually getting in a room with them, and having them test your product. But if basing a whole-scale redesign around one series of user conversations makes you nervous – it should. That’s because sometimes when we listen,

Posts by Jonathan Rubin

Mar 18, 2014

Business.USA.gov – Usability Case Study

When redesigning a site, it’s easy to place menu items, text and other content wherever you can make them fit. It’s harder to take a step back and ask the strategic question: Is this the best place for this? A good rule of thumb is to never make any changes randomly—base your decisions on user

Posts by Jonathan Rubin

Jul 02, 2013

Fueleconomy.gov – Usability Case Study

Many technical websites have a hard time explaining information to the general public. This happens because users don’t understand the industry-specific or scientific terms. Fortunately, solutions to these problems are fairly easy—changing menu and navigation item text, or adding a line of explanatory text on key pages or complex graphics. The DigitalGov User Experience Program

Posts by Jonathan Rubin

Jul 02, 2013

Army.mil – Usability Case Study

If you want to make a website more efficient and user friendly, then it’s not enough just to have your most valuable information on the site. People are busy—they want to find what they’re looking for, and they want it fast. You don’t always need to redesign an entire site to make things easier to

Posts by Jonathan Rubin

Jun 19, 2013

ATF.gov – Usability Case Study

The Bureau of Alcohol, Tobacco, Firearms, and Explosives has some really valuable information for the public that a lot of people search for on ATF.gov. It’s important that the information is easily and quickly accessible. Government agencies reach a wide audience with their information, so making sure everyone can understand your content is important. The DigitalGov User

Posts by Jonathan Rubin

Apr 29, 2013

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