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Earlier this year, it was predicted that content marketing would become even more important due to its ability to enhance not just visibility, but also increase engagement with customers—who could, in turn, become great promoters of your content. Needless to say, much of our time these days as communicators is spent on developing, distributing, maximizing, and
How government agencies blog has come a long way in the past decade. As we welcome 2016, here is a look at how the White House, NASA and the Department of the Interior run their blogs and share content. White House: Blog Less, Empower More When you go to WhiteHouse.gov, their blog is featured prominently
2015 was a big year for 18F. We almost doubled in size, worked with 28 different agency partners, and released products ranging from Design Method Cards to cloud.gov. Internally, we improved onboarding and our documentation by releasing guides on topics as diverse as content, accessibility, and creating good open source projects. To mark the end
The Smithsonian Institution’s Air and Space Museum just released a new educational mobile app, Mobile Missions. From the website: “Find out if you are cut out for a career in aerospace with our free mobile app, Mobile Missions. Take our quiz to discover the best aerospace career for you. Explore objects from our collection related to
I’ve been thinking a lot about Instagram lately. It’s pretty big, especially among the younger populations (AKA. Millennials). Actually, from what I can tell, it’s pretty big with lots of different age groups, genders, and ethnicities; and it’s growing every day. Full disclosure: I use Instagram in my personal
The #SocialGov Community is coming up on three years of hard work and pushing the boundaries on using social tools across the federal government. I’d like to start this round up by taking a look at the event we hosted last year, State of the #SocialGov 2014: 2 Years of Smashing Silos + Elevating Citizen
Around the time that Tim Fullerton of the Department of Interior delivered his webcast to DigitalGov audiences about publishing video content to Facebook, we at the Broadcasting Board of Governors were comparing the differences in user behavior on the Facebook and YouTube video platforms
Social media for public service is a diverse field that uses platforms and data from both the private and public sectors to improve citizen services, make them easier to access and deliver them more cost effectively. It is not just public affairs or communications, but spreads into customer service, resource development and more. Many of
When it comes to implementing a social media strategy, determining how to measure success can be challenging. Yes, knowing how many followers and likes you have is beneficial. However, to really get valuable results from the trove of social
What’s the weather like? When does the next movie start? What time does Target close? These are just a few questions that I may ask my phone on any given day. According to a recent Mobile Voice Study led by Google, I’m not the only having conversations with my phone. 55% of teens aged 13-18 use voice
Over the last 6 months, 18F has embarked on a mission to transform the way the U.S. Government builds and buys digital services. We’re currently working with more than half a dozen agencies to help them deliver on their missions in a design-centric, agile, open, and data-driven way. How do we say yes to a
In the summer of 1914, Frederick M. Dille, manager at Fort Niobrara National Wildlife Refuge, observed: “The general conditions of affairs at Niobrara are favorable and good. The animals are thriving, the feed has been abundant, the fence is in good shape and Mr. Schultz has handled everything very satisfactory. […] The pheasants have done
Any government product – whether used by millions or a very specific audience group – need to be as easy to use as possible. The Office of Natural Resources Revenue (ONRR) collects and dispenses revenue related to energy production on leased federal and American Indian lands. As a result, their audience has very definite information
Mobile Gov Experiences are agency stories about creating anytime, anywhere, any device government services and info. This entry is a story shared by Bureau of Indian Affairs. The