SEO

News and Events on SEO

9 posts

Web Analytics Optimization

Optimization Case Study: Performance, SEO, and Accessibility with CFPB

Join three technologists from the Consumer Financial Protection Bureau (CFPB) as they discuss methods used to ensure that the CFPB website is discoverable and fully accessible to all.

Posts by Tim Lowden Posts by Sonna Kim Posts by Andy Chosak Posts by Callan Pyfer

Apr 28, 2022

USPS

Customer Experience & Continuous Improvement: The USPS Digital Approach

This presentation lays out USPS.com’s continuous improvement approach and how it combines analytics and customer feedback with iterative heuristic reviews, design, and usability testing to monitor, improve, and evolve the USPS.com CX.

Posts by Jeff Pass Posts by Alexander Turgeon Posts by Matt Petrowski

Nov 12, 2020

SEO

Tapping Into SEO: How Government Websites Can Improve Content Reach

Implementing a few easy steps for research and search engine optimization can help boost your content and get it in front of the right audience.

Posts by Albinko Hasic

May 20, 2020

This Week's IDEA

Spring Cleaning Tips for Web Content

This week, we’re providing a few tips for tidying up redundant, outdated, and trivial content.

Posts by Ammie Farraj Feijoo

Apr 07, 2020

Video

An Introduction to the A/B Testing Community of Practice

We know there are many ways to use A/B testing to inform decision making at your agency – this is a quick introduction on the many ways CFPB has used it to improve UX across their website.

Posts by Kelley Holden

Nov 19, 2019

Video

How Search Engines Index Your Websites

Join Search.gov as they walk you through the fundamentals of how search engines monitor your content and pull relevant data from your pages.

Posts by Dawn Pointer McCleskey

May 29, 2018

A Conversation With ITIF About the State of Federal Government Websites

Since it’s been nearly six months since their report was released, we wanted to check in with ITIF and see what they’ve learned, what they’ve heard from agencies and what their future plans are to build on this research.

Posts by Andrea Sigritz

Sep 20, 2017

Steps Towards SEO: Meta Descriptions on MedlinePlus

MedlinePlus is a consumer health website produced by the U.S. National Library of Medicine (NLM), available in both English and Spanish. As part of our Search Engine Optimization (SEO) strategy, we recently added meta descriptions to our health topic pages. A meta description is a short HTML attribute in the head tag that describes the contents of a

Posts by Kate Masterton Posts by Katie Chan

Apr 14, 2017

New ITIF Report Inspires a Closer Look at Website Performance and Security—Here Is Where to Begin

The Information Technology & Innovation Foundation (ITIF) recently published a report, Benchmarking U.S. Government Websites, that looks at the performance, security, and accessibility of the top 297 government websites. ITIF is a think tank in Washington, D.C. whose mission is to formulate, evaluate, and promote policy solutions that accelerate innovation in technology and public policy.

Posts by Digital.gov Team

Mar 24, 2017

The Content Corner: How Google Judges Your Content

Every week my main goal is to usually provide new ways to help you feed the content beast. However, today I am going to remind you of why feeding the beast is important, especially when it comes to your search engine rankings and helping users find your content. I’ve discussed key search engine optimization (SEO)

Posts by Tyrus Manuel

Mar 07, 2016

The Content Corner: Can You Leverage Cornerstone Content?

If you have a website, then you most likely have cornerstone content—though you may not think of it in that way or even considered it. Just as in architecture, a cornerstone is a basic and essential part of any online presence. Cornerstone content is also important to any new visitors to your agency site, even if you

Posts by Tyrus Manuel

Dec 21, 2015

The Content Corner: The Balance Between SEO and the User

I always think of SEO like the dentist—no one really likes it, but you need to do it. Yet, despite my lack of excitement for the topic, this will be at a minimum my second post (here’s the first) about the relationship between creating good content and SEO practices. Today I want to dive a little

Posts by Tyrus Manuel

Nov 30, 2015

HTTPS and Other Ranking Factors: What Impacts the SEO of Government Websites?

Following the recent OMB memo that all publicly available federal websites and Web services must implement HTTPS by December 31, 2016, Web content managers across government are considering the SEO (search engine optimization) implications of the transition, among other details.

Posts by Dawn Pointer McCleskey

Sep 02, 2015