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GetMyFuture.org: Essential Youth Resources, Now

They say that life can be summed up as the process of a series of doors closing. By that, they mean that opportunities for taking different paths start to disappear as you move through life. It’s a logical sentiment, but there’s an obverse to it. When you’re young, all those doors are open. Doors as far as you can see. It’s all about learning how to make informed decisions about what doors to wander through.

Gay Gilbert

May 02, 2017

A Deeper Look into the USDA.gov Website Redesign

We hope you are finding it easier to get the information you need on USDA.gov following the launch of our site redesign in March. We’ve already welcomed over 1 million visitors to the new site and we are pleased with the positive feedback we’ve received thus far. Our redesign makes it easier for you to

Bernetta Reese

Apr 26, 2017

A Complete Redesign with You in Mind

We’re excited to launch a complete redesign of USDA.gov featuring stronger visual storytelling components, a more modern user-experience with easy to find services and resources, and to top it off, a completely mobile-friendly design. Through careful planning, thoughtful design, and a primary focus on user experience and usability, we’ve taken the best of government and industry

Peter Rhee

Mar 29, 2017

The Content Corner: Recapping Content Marketing Trends in 2016—How Have We Stacked Up?

Earlier this year, it was predicted that content marketing would become even more important due to its ability to enhance not just visibility, but also increase engagement with customers—who could, in turn, become great promoters of your content. Needless to say, much of our time these days as communicators is spent on developing, distributing, maximizing, and

Kyle S. Richardson

Sep 26, 2016

Trends on Tuesday: Latino Users Lead Mobile Use in U.S.

The Pew Research Center released a report in July that shows people of Latino descent are heavily reliant on mobile phones for their Internet access, more than other ethnicities. The report said that since 2012, the percentage of Hispanic adults who used mobile devices to access the Internet jumped from 76% to 94% in 2015. These percentages

Will Sullivan

Aug 02, 2016

Trends on Tuesday: Google Will Rank ‘Mobile-Friendly’ Sites Even Higher Beginning in May

Last year Google began changing their search ranking algorithm to direct mobile users to mobile-friendly sites, and they recently announced that beginning in May they will be implementing an update to focus even more exclusively on boosting mobile-friendly sites.

Will Sullivan

Mar 29, 2016

Trends on Tuesday: As Mobile and Desktop Email Open Rates Converge, Responsive Sites Are Crucial

A new report about email usage reinforced the importance of always building responsive websites. Yesmail’s quarterly report showed that mobile and desktop email click-to-open rates are converging to almost the same level for the first time ever. As people become more mobile-first and mobile-only users of the Internet, users opening emails on their desktop devices

Will Sullivan

Mar 15, 2016

Is Your Federal Mobile App or Website in the U.S. Digital Registry?

We have received an amazing response to the U.S. Digital Registry, our new API-generating repository for official third-party sites, social media platforms and mobile apps in the United States federal government.

Jacob Parcell

Feb 29, 2016

Trends on Tuesday: 10 Mobile, Government and Tech Trends for 2016

As we move into 2016, here are 10 trends I foresee flourishing around mobile, technology and government: The mobile-majority tipping point in government. Many agencies are already past this point, but as a whole, government websites are still desktop-majority, with 66% of people accessing federal websites via desktop and 34% on mobile. In 2016, the double-digit mobile

Will Sullivan

Jan 12, 2016

Trends on Tuesday: Mobile-Only U.S. Audiences Grow While Broadband Usage Drops

The Pew Research Center released an interesting report about home Internet usage that revealed broadband usage plateaued in 2013 and, in fact, dropped 3% in 2015. Later in the report, Pew states the growth in mobile-only audiences compensated for the drop in home broadband usage, so the overall number of people with Internet access hasn’t changed

Will Sullivan

Jan 05, 2016

Trends on Tuesday: Adobe Moves Beyond Flash

Half a decade since Steve Jobs declared war on Adobe Flash and refused to support it on Apple’s mobile and tablet devices, Flash is finally losing its crown as one of the stand-alone products of Adobe. In the announcement, Adobe said, “Flash has played a leading role in bringing new capabilities to the Web. From

Will Sullivan

Dec 08, 2015

Trends on Tuesday: Facebook, TV and How to Reach Millennials and Hispanics

How do you capture millennial and Hispanic eyes? Through their hands. (More specifically: their mobile devices, and the social apps within!). AdAge recently analyzed a study from Nielsen’s Homescan panel which found that in a typical month, 12.2% of millennials can only be reached through TV (looking at the top 10 networks only) versus 14.2%

Ashley Wichman

Dec 01, 2015

Is Your Site Mobile-Friendly?

What is mobile-friendly? Mobile-friendly simply means your visitors can use phones and tablets to visit your website and have a user-friendly experience. Many of us get toward the end of mobile site development and really do not know if what we created is “mobile-friendly.” We think we have followed all of the mobile best practices

David Fern

Oct 23, 2015

Trends on Tuesday: The Rise of Apps, The Decline of TV

Move over, 60 inch widescreens—for the first time ever, U.S. consumers are spending more time in mobile apps than on TV. An article from Flurry Insights, the blog for Yahoo’s mobile analytics service, covered the recent viewing trends. Apps are now the top media channel in the United States: on average, people spend 198 minutes on

Ashley Wichman

Oct 06, 2015

Trends on Tuesday: How Much Does It Cost to Go Mobile?

A penny saved is a penny earned. But spending your pennies on mobile development is necessary to meet 21st century needs. Regardless of how you plan to create that awesome anytime, anywhere mobile experience, it’s going to cost you. While the most obvious parts of the mobile price tag for native app development are initial

Ashley Wichman

Sep 29, 2015

Trends on Tuesday: Content is King for Mobile Apps

Yahoo’s mobile analytics service, Flurry, released a new and provocative report about mobile apps versus mobile browser usage, in which they found audiences are spending almost an hour more with their mobile phones than last year. They also discussed the importance of how “content is king” in mobile apps. The top mobile app categories

Will Sullivan

Sep 22, 2015

Trends on Tuesday: The Mobile Internet is Dead. Long Live the Mobile Internet.

Benedict Evans, a leading mobile analyst with the Silicon Valley venture capital firm Andreessen Horowitz, published a provocative post last week about the death of the mobile Internet. He details the history of the mobile Web and posits that the mobile Internet is the Internet now. The desktop version of the Internet audience is smaller

Will Sullivan

Sep 15, 2015

Trends on Tuesday: Prepare for ‘Mobilegeddon’ II—Interstitial App Ads

Google has announced a second wave of ‘Mobilegeddon’ search penalties for websites using mobile app install interstitials. Beginning November 1st, mobile app Web pages that use large app install interstitials to hide content from the users will be downgraded in search results for not being mobile-friendly. These are the kind of pop-ups you get when you

Will Sullivan

Sep 08, 2015

Trends on Tuesday: People Over 55 Soon to Be Mobile-Majority Users

In July, comScore released a research paper, The Global Mobile Report: How Multi-Platform Audiences & Engagement Compare in the U.S., Canada, UK and Beyond, covering a lot of areas from smartphone penetration to Android vs. Apple preferences.

Will Sullivan

Jul 28, 2015

Trends on Tuesday: GOV.UK Weighs in on Mobile User Habits

England’s Government Digital Service (similar to our own U.S. Digital Services and 18F) did a study of how content on their websites is consumed on mobile and non-mobile devices and learned several key points for a future-focused and

Will Sullivan

Jul 21, 2015

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