Mobile First
News and Events on Mobile First
57 posts
A Conversation With ITIF About the State of Federal Government Websites
Since it’s been nearly six months since their report was released, we wanted to check in with ITIF and see what they’ve learned, what they’ve heard from agencies and what their future plans are to build on this research.
New ITIF Report Inspires a Closer Look at Website Performance and Security—Here Is Where to Begin
The Information Technology & Innovation Foundation (ITIF) recently published a report, Benchmarking U.S. Government Websites, that looks at the performance, security, and accessibility of the top 297 government websites. ITIF is a think tank in Washington, D.C. whose mission is to formulate, evaluate, and promote policy solutions that accelerate innovation in technology and public policy.
The Content Corner: Recapping Content Marketing Trends in 2016—How Have We Stacked Up?
Earlier this year, it was predicted that content marketing would become even more important due to its ability to enhance not just visibility, but also increase engagement with customers—who could, in turn, become great promoters of your content. Needless to say, much of our time these days as communicators is spent on developing, distributing, maximizing, and
Trends on Tuesday: Latino Users Lead Mobile Use in U.S.
The Pew Research Center released a report in July that shows people of Latino descent are heavily reliant on mobile phones for their Internet access, more than other ethnicities. The report said that since 2012, the percentage of Hispanic adults who used mobile devices to access the Internet jumped from 76% to 94% in 2015. These percentages
Trends on Tuesday: As Mobile and Desktop Email Open Rates Converge, Responsive Sites Are Crucial
A new report about email usage reinforced the importance of always building responsive websites. Yesmail’s quarterly report showed that mobile and desktop email click-to-open rates are converging to almost the same level for the first time ever. As people become more mobile-first and mobile-only users of the Internet, users opening emails on their desktop devices
Trends on Tuesday: 10 Mobile, Government and Tech Trends for 2016
As we move into 2016, here are 10 trends I foresee flourishing around mobile, technology and government: The mobile-majority tipping point in government. Many agencies are already past this point, but as a whole, government websites are still desktop-majority, with 66% of people accessing federal websites via desktop and 34% on mobile. In 2016, the double-digit mobile
Trends on Tuesday: Mobile-Only U.S. Audiences Grow While Broadband Usage Drops
The Pew Research Center released an interesting report about home Internet usage that revealed broadband usage plateaued in 2013 and, in fact, dropped 3% in 2015. Later in the report, Pew states the growth in mobile-only audiences compensated for the drop in home broadband usage, so the overall number of people with Internet access hasn’t changed
Trends on Tuesday: Holiday Shopping Sales Show a Move Towards Mobile-First
U.S. shoppers are increasingly using their mobile devices to make purchases during the busiest shopping days: Black Friday and Thanksgiving weekend. According to Custora, online Black Friday sales rose more than 16% compared to last year, and smartphone use rose to more than 36% (up from 30% last year), with iPhones accounting for the lion’s share of
Trends on Tuesday: Facebook, TV and How to Reach Millennials and Hispanics
How do you capture millennial and Hispanic eyes? Through their hands. (More specifically: their mobile devices, and the social apps within!). AdAge recently analyzed a study from Nielsen’s Homescan panel which found that in a typical month, 12.2% of millennials can only be reached through TV (looking at the top 10 networks only) versus 14.2%
Trends on Tuesday: How Much Does It Cost to Go Mobile?
A penny saved is a penny earned. But spending your pennies on mobile development is necessary to meet 21st century needs. Regardless of how you plan to create that awesome anytime, anywhere mobile experience, it’s going to cost you. While the most obvious parts of the mobile price tag for native app development are initial
Trends on Tuesday: The Mobile Internet is Dead. Long Live the Mobile Internet.
Benedict Evans, a leading mobile analyst with the Silicon Valley venture capital firm Andreessen Horowitz, published a provocative post last week about the death of the mobile Internet. He details the history of the mobile Web and posits that the mobile Internet is the Internet now. The desktop version of the Internet audience is smaller
Trends on Tuesday: The Impact of ‘Mobilegeddon’ on Non Mobile-Friendly Sites
Adobe released its quarterly Adobe Digital Index report this month, which showed websites that aren’t mobile optimized are seeing more than double-digit drops in traffic from Google’s organic search referrals. This is after the leading search engine announced it would start penalizing websites, after April 21st, that weren’t optimized for mobile—also called “Mobilegeddon.” Microsoft’s Bing search engine also
Trends on Tuesday: People Over 55 Soon to Be Mobile-Majority Users
In July, comScore released a research paper, The Global Mobile Report: How Multi-Platform Audiences & Engagement Compare in the U.S., Canada, UK and Beyond, covering a lot of areas from smartphone penetration to Android vs. Apple preferences.
Trends on Tuesday: GOV.UK Weighs in on Mobile User Habits
England’s Government Digital Service (similar to our own U.S. Digital Services and 18F) did a study of how content on their websites is consumed on mobile and non-mobile devices and learned several key points for a future-focused and
Trends on Tuesday: Adults Use Mobile Devices Most of the Time
Millennial Media released a new research report, Connected Consumers: Gaining Insights Across Screens, examining U.S. digital audiences from January 2014 until January 2015 with some interesting information that reinforces trends we’ve covered before.
Trends on Tuesday: 7 Key Takeaways From Mary Meeker’s 2015 Internet Trends Report
Silicon Valley analyst Mary Meeker’s annual 2015 Internet Trends report has been released and is an exhaustive analysis of the world’s digital evolution (often mobile first driven) and how it is affecting business, culture
Trends on Tuesday: More Google Searches Now Take Place on Mobile Devices than Desktops
The drum beat of the continuing and quick cultural shift to mobile device dominance continues to grow—Google announced that more searches take place on mobile devices than desktops in 10 countries, including the U.S. and Japan. These searches are often driven
Trends on Tuesday: U.S. Mobile-Only Internet Users Now Outnumber Desktop-Only Users
Just a week after the ‘Mobilegeddon’ shift in Google search engine rankings to favor mobile-friendly sites, comScore released a research report citing that the U.S. had reached a new inflection point—there are now more mobile-only Internet users than desktop-only. What’s even
Trends on Tuesday: 40% of Smartphone Users Look up Government Information
The Pew Research Center released a deep research dive into “U.S. Smartphone Use in 2015” that provided three big ideas and data points for government agencies to consider when planning their digital strategies. More than 2⁄3 of Americans have smartphones; many of those are mobile first or mobile only Internet users.
Trends on Tuesday: Smartphone Market Growth Makes Mobile-Friendly a Must
ComScore reported last week that smartphones now make up a whopping 75% of the mobile market. That’s up from 65% just one year ago. This means three-quarters of Americans over the age of 13 now have smartphones, and they are accessing government services with them more and more. This is an undeniable fact because earlier this
