Metrics
Resources on Metrics
OMB M-17-06 —Policies for Federal Agency Public Websites and Digital Services
Tools and Services
Analytics.USA.gov —A window into how people are interacting with the government online. Powered by the Digital Analytics Program (DAP)
Digital Analytics Program —A free analytics tool for measuring digital services in the federal government.
Join a Community of Practice
Web Content Managers —The Web Content Managers Forum is a community of government employees who share ideas, challenges, lessons learned, and best practices in …
News and Events on Metrics
133 posts
Analytics Case Study Part 1: Assessment
Analytics Lessons From Canada.ca
When’s the Best Time to Tweet? @USAGovEspanol Experiments with Twitter—A good following on social media is fundamental to USAGov’s goal of getting clear and helpful government information to Spanish speakers around the country. To make sure we’re reaching the right people at the right time with valuable content, our team began to rethink our USAGov en Español Twitter strategy. — via USA.gov
Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español—User data guides what we do at USAGov. Without it, we wouldn’t know what government questions people are searching for. And we wouldn’t know how to design our content to make it easier for people to find and understand the answers. — via USA.gov
Shifting Your Metrics Mindset
How USAGov en Español Uses Quantitative and Qualitative Data to Meet the Needs of Its Audience
Become a DAP Certified Analyst
An Introduction to the Basics of DAP
Listen to Customers by Asking the Right Questions
Spring Cleaning Tips for Web Content
Justifying the Web Analyst’s Role in Your Organization
