Metrics
Resources on Metrics
Web Analytics Playbook —Use these plays to help strategize how your team can most effectively use web analytics for your website and target audience.
How to Build an Analytics Strategy —A case study using Digital.gov as an example of how to assess, report, and take action using web analytics as part of an analytics strategy.
OMB M-17-06 —Policies for Federal Agency Public Websites and Digital Services
Tools and Services
Analytics.USA.gov —A window into how people are interacting with the government online. Powered by the Digital Analytics Program (DAP)
Digital Analytics Program —A free analytics tool for measuring digital services in the federal government.
Join a Community of Practice
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Web Managers —We are working to create a trusted, seamless online experience for all.
News and Events on Metrics
139 posts
Sunsetting Go.USA.gov: Frequently Asked Questions—For more than a dozen years, government employees have used the Go.USA.gov URL shortening service to turn long government and military URLs into more manageable short URLs. On September 18, 2022, the U.S. General Services Administration (GSA) will sunset Go.USA.gov. If you’re a Go.USA.gov user, these answers to common questions can help you know what to do to prepare for the end of the service. — via USA.gov
Go-Live Checklist for Federal Websites
USAGov’s Fourth Quarter 2021 Insights—From July to September 2021, people were concerned about COVID-19-related housing and international travel as they searched USA.gov. Get more user insights from our 4th quarter infographic for fiscal year (FY) 2021. — via USA.gov
The Federal Web in the Year of COVID-19
Tag Managers Part 1: The Data Layer
Zero Pageviews Is Your Goal: Finding Problem Pages with Website Analytics
True Crime Detectives: How We Used Free Web Metrics Tools To Uncover a Cybersecurity Incident
Analytics Case Study Part 3: Action
Analytics Case Study Part 2: Analysis
When’s the Best Time to Tweet? @USAGovEspanol Experiments with Twitter—A good following on social media is fundamental to USAGov’s goal of getting clear and helpful government information to Spanish speakers around the country. To make sure we’re reaching the right people at the right time with valuable content, our team began to rethink our USAGov en Español Twitter strategy. — via USA.gov
Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español—User data guides what we do at USAGov. Without it, we wouldn’t know what government questions people are searching for. And we wouldn’t know how to design our content to make it easier for people to find and understand the answers. — via USA.gov
