Resources on Metrics

  • Web Analytics Playbook —Use these plays to help strategize how your team can most effectively use web analytics for your website and target audience.

  • How to Build an Analytics Strategy —A case study using as an example of how to assess, report, and take action using web analytics as part of an analytics strategy.

  • OMB M-17-06 —Policies for Federal Agency Public Websites and Digital Services

Tools and Services

  • —A window into how people are interacting with the government online. Powered by the Digital Analytics Program (DAP)

  • Digital Analytics Program —A free analytics tool for measuring digital services in the federal government.

Join a Community of Practice

  • Web Managers —We are working to create a trusted, seamless online experience for all.