Resources on Metrics

  • Web Analytics Playbook

    Use these plays to help strategize how your team can most effectively use web analytics for your website and target audience.

  • How to Build an Analytics Strategy

    A case study using as an example of how to assess, report, and take action using web analytics as part of an analytics strategy.

  • OMB M-17-06

    Policies for Federal Agency Public Websites and Digital Services

Tools and Services


    A window into how people are interacting with the government online. Powered by the Digital Analytics Program (DAP)

  • Digital Analytics Program

    A free analytics tool for measuring digital services in the federal government.

Join a Community of Practice

  • Web Managers

    Brings together government web content managers to create a better online experience for the public.