Metrics

Resources on Metrics

OMB M-17-06 —Policies for Federal Agency Public Websites and Digital Services

Tools and Services

Analytics.USA.gov —A window into how people are interacting with the government online. Powered by the Digital Analytics Program (DAP)
Digital Analytics Program —A free analytics tool for measuring digital services in the federal government.

See all Services

Join a Community of Practice

Web Content Managers Community

News and Events on Metrics

129 posts

DAP Learning Series

Justifying the Web Analyst’s Role in Your Organization

How to justify an analysts role on your team and make a business case for this person to leadership.

Freddie Blicher

Mar 25, 2020

21st Century IDEA

Updates on 21st Century IDEA: Key Insights & Lessons Learned

We spoke to Ammie Farraj Feijoo, GSA’s 21st Century IDEA implementation lead, to get the rundown on what’s been accomplished and what’s on deck for 2020.

Stephanie Santana

Mar 17, 2020

48 views

DAP Learning Series

The YouTube Event Option

Learn how to track plays of embedded YouTube videos on your DAP-enabled pages

Tim Lowden

Freddie Blicher

Feb 19, 2020

The USA.gov’s team launched a new analytics dashboard that shows the top pages and topics that are trending on USA.gov and USA.gov/espanol. This gives agencies a better window into the information the public needs most so they can prioritize that information and make it more accessible to their users. — via USA.gov

Jan 16, 2020

Learning Series

DAP Learning Series: Site Analysis, Live!

Join us for a live demonstration of a real site analysis - from defining website mission, goals, and KPIs, to pulling reporting to better understand site performance.

Nov 20, 2019

Video

DAP Learning Series: A Deep Dive Into Behavior Reports

A deep dive into behavior reporting to help DAP users understand how to use it and what are the pitfalls.

Tim Lowden

Freddie Blicher

Oct 23, 2019

Learning Series

DAP Learning Series: A Deep Dive Into Acquisition Reports

In this webinar, we’ll review the acquisition reporting section in-depth, and discuss usefulness of reports and where there may be gaps in data.

Sep 25, 2019

Learning Series

DAP Learning Series: A Deep Dive Into Audience Reports

Build upon your audience report knowledge and learn how to leverage these reports to better understand your audience.

Aug 21, 2019

Learning Series

DAP Learning Series: Misunderstood Metrics

What are some examples of misunderstood metrics, and how and when should you use them? We’ll talk about these metrics and their potential misinterpretations and pitfalls.

Jul 24, 2019