Resources on Metrics

  • Web Analytics Playbook —Use these plays to help strategize how your team can most effectively use web analytics for your website and target audience.

  • How to Build an Analytics Strategy —A case study using Digital.gov as an example of how to assess, report, and take action using web analytics as part of an analytics strategy.

  • OMB M-17-06 —Policies for Federal Agency Public Websites and Digital Services

Tools and Services

  • Analytics.USA.gov —A window into how people are interacting with the government online. Powered by the Digital Analytics Program (DAP)

  • Digital Analytics Program —A free analytics tool for measuring digital services in the federal government.

Join a Community of Practice

  • Web Managers —Brings together government web content managers to create a better online experience for the public.