Metrics

Resources on Metrics

Web Analytics Playbook —Use these plays to help strategize how your team can most effectively use web analytics for your website and target audience.
How to Build an Analytics Strategy —A case study using Digital.gov as an example of how to assess, report, and take action using web analytics as part of an analytics strategy.
OMB M-17-06 —Policies for Federal Agency Public Websites and Digital Services

Tools and Services

Analytics.USA.gov —A window into how people are interacting with the government online. Powered by the Digital Analytics Program (DAP)
Digital Analytics Program —A free analytics tool for measuring digital services in the federal government.

Join a Community of Practice

Web Managers —We are working to create a trusted, seamless online experience for all.

News and Events on Metrics

138 posts

Policy

Go-Live Checklist for Federal Websites

Covering the breadth of federal web policy, the new downloadable checklist organizes policy requirements into nine categories and explains what your agency needs to do to meet each requirement.

Rachel Flagg

Jan 13, 2022

USAGov’s Fourth Quarter 2021 Insights—From July to September 2021, people were concerned about COVID-19-related housing and international travel as they searched USA.gov. Get more user insights from our 4th quarter infographic for fiscal year (FY) 2021. — via USA.gov

Dec 07, 2021

Search Metrics

The Federal Web in the Year of COVID-19

The past year was like no other. We take a look at how it affected federal website traffic and search data.

Dawn Pointer McCleskey

Tim Lowden

Apr 16, 2021

DAP Learning Series

Tag Managers Part 1: The Data Layer

Learn what the tag manager data layer is and how you can utilize it.

Tim Lowden

Feb 24, 2021

Metrics

Zero Pageviews Is Your Goal: Finding Problem Pages with Website Analytics

Improve customer experience by turning your website analytics upside down to track the numbers for pages you DON’T want visitors to see.

David Kaufmann

Oct 27, 2020

440 views

Security

True Crime Detectives: How We Used Free Web Metrics Tools To Uncover a Cybersecurity Incident

Join USA.gov as we slowly uncover a conspiracy to scam Americans using fake government websites… and then try to foil the caper!

David Kaufmann

Oct 26, 2020

808 views

DAP Learning Series

Analytics Case Study Part 3: Action

How to take action using the analysis and insights you created using DAP and Google Analytics.

Tim Lowden

Freddie Blicher

Oct 21, 2020

DAP Learning Series

Analytics Case Study Part 2: Analysis

How to pull reporting and conduct analysis through the lens of your analytics strategy.

Tim Lowden

Freddie Blicher

Sep 24, 2020

cloud.gov

Operating Cloud Services Efficiently with Business-Driven IT

Program managers, IT acquisitions leads, and business-minded IT professionals will receive in-depth guidance to improve cloud efficiency, optimization, and effective cost controls.

Ron Williams

Sep 22, 2020

When’s the Best Time to Tweet? @USAGovEspanol Experiments with Twitter—A good following on social media is fundamental to USAGov’s goal of getting clear and helpful government information to Spanish speakers around the country. To make sure we’re reaching the right people at the right time with valuable content, our team began to rethink our USAGov en Español Twitter strategy. — via USA.gov

Jul 22, 2020

Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español—User data guides what we do at USAGov. Without it, we wouldn’t know what government questions people are searching for. And we wouldn’t know how to design our content to make it easier for people to find and understand the answers. — via USA.gov

Jul 08, 2020