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Marketing

News and Events on Marketing

9 posts

Building Beta: The Foundation

The USAGov program has been developing a new iteration of our bilingual sites, USA.gov and USAGov en Español. In the process of building beta.USA.gov and beta.USA.gov en Español, we’ve been rethinking our work style and priorities. Follow the “Building Beta” series to learn how we’re reimagining the way we approach product management, usability, accessibility, content creation, analytics, and outreach. — via USA.gov

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Mar 07, 2023

Three Tips for Using Facebook and Instagram Stories

At USA.gov and USAGov en Español, we’re always looking for better ways to connect people to government information through social media. Using stories has helped us increase our engagement rate and our number of followers as we deliver helpful information to people. Stories may be a good addition to your agency’s social media strategy, too. These three tips can help you get started. — via USA.gov

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Feb 21, 2023

6 Important Factors To Consider for Digital Advertising in Government

The Federal Communicators Network community shares how agencies can approach digital advertising.
Posts by Raashee Gupta Erry
Oct 18, 2022

Three Ways USAGov Outreach Can Help with Your Agency’s Next Campaign

Three Ways USAGov Outreach Can Help with Your Agency’s Next Campaign—Does your agency have an idea for a new marketing strategy? USAGov’s Outreach team can support your agency in all stages of your campaign. We can brainstorm with your team, discuss best practices, and try new marketing approaches to grow together in serving people. Learn how to begin partnering with us. — via USA.gov

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Nov 17, 2021

Social Media

Social Media Spring Session 2021

Join the SocialGov Community of Practice for the latest updates on social media topics including advertising campaigns, content archiving, and podcasting.
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Hosted by Digital.gov and the SocialGov Community of Practice

Posts by Dominique Gebru Posts by Tanner Iskra Posts by Bronwyn Emmet Posts by Joseph Galbo Posts by Gabrielle Perret Posts by Sara Eckert Posts by Kristen Albrittain
Apr 28, 2021 2021
Marketing

Five Insider Secrets to Engaging Emails

Engaging readers who receive hundreds of emails a day is not easy, but it starts with the most critical starting point—empathy for their time.
Posts by Victoria Bitzer-Wales Posts by Peter Lenentine Posts by Gabrielle Perret
Feb 26, 2021

Let’s Talk Shop: How USAGov Outreach Connects With Agency Partners

USAGov Outreach connects with agency partners in a variety of ways—if you’re from a federal agency looking for new ways to reach your audience, learn about partnering with USAGov! — via USA.gov

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Apr 21, 2020

SocialGov Talks: Tips for LinkedIn Content Strategy, with Matt Ross

Matt Ross, of LinkedIn’s Marketing Solutions Government & Advocacy team, will share tips and best practices on how to improve your agency’s use of content to maximize engagement with your core audience.
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Hosted by Digital.gov and the Socialgov CoP

Posts by Matt Ross
Aug 21, 2019 2019

New USAGov Program Aims to Help Agencies Market Within the Federal Government

The Outreach and Marketing team from USAGov helps agencies amplify their key messages through a variety of channels.
Posts by Claire Loxsom
Apr 02, 2018

The Essentials of an Editorial Calendar

Anyone engaged in content marketing or content production probably owns a robust editorial calendar. A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year. At USAGov we cover a lot of topics and partner with many agencies. Having an editorial
Posts by Victoria Bitzer-Wales
Oct 24, 2016

Where Content and Marketing Meet: An email Case Study

Content marketing is everywhere and you’re hearing more about it every day—but how do you do it well? While content marketing can take many forms (articles, infographics, videos, and more), it shares a common purpose: providing useful content to attract new customers to your product or service. At USAGov, customized email messages to our subscribers
Posts by Victoria Bitzer-Wales Posts by Darren B. Lurie
Jul 15, 2016

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