Marketing
News and Events on Marketing
6 posts
Three Ways USAGov Outreach Can Help with Your Agency’s Next Campaign—Does your agency have an idea for a new marketing strategy? USAGov’s Outreach team can support your agency in all stages of your campaign. We can brainstorm with your team, discuss best practices, and try new marketing approaches to grow together in serving people. Learn how to begin partnering with us. — via USA.gov
Marketing
Five Insider Secrets to Engaging Emails
Engaging readers who receive hundreds of emails a day is not easy, but it starts with the most critical starting point—empathy for their time.
USAGov Outreach connects with agency partners in a variety of ways—if you’re from a federal agency looking for new ways to reach your audience, learn about partnering with USAGov! — via USA.gov
Video
SocialGov Talks: Tips for LinkedIn Content Strategy, with Matt Ross
Matt Ross, of LinkedIn’s Marketing Solutions Government & Advocacy team, will share tips and best practices on how to improve your agency’s use of content to maximize engagement with your core audience.
New USAGov Program Aims to Help Agencies Market Within the Federal Government
The Outreach and Marketing team from USAGov helps agencies amplify their key messages through a variety of channels.
The Essentials of an Editorial Calendar
Anyone engaged in content marketing or content production probably owns a robust editorial calendar. A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year. At USAGov we cover a lot of topics and partner with many agencies. Having an editorial
Where Content and Marketing Meet: An email Case Study
Content marketing is everywhere and you’re hearing more about it every day—but how do you do it well? While content marketing can take many forms (articles, infographics, videos, and more), it shares a common purpose: providing useful content to attract new customers to your product or service. At USAGov, customized email messages to our subscribers
