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Marketing

News and Events on Marketing

6 posts

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Three Ways USAGov Outreach Can Help with Your Agency’s Next Campaign—Does your agency have an idea for a new marketing strategy? USAGov’s Outreach team can support your agency in all stages of your campaign. We can brainstorm with your team, discuss best practices, and try new marketing approaches to grow together in serving people. Learn how to begin partnering with us. — via USA.gov

Nov 17, 2021

Five Insider Secrets to Engaging Emails
Marketing

Five Insider Secrets to Engaging Emails

During Federal Social Media Week we shared how email can be a powerful tool in your customer experience toolbox.
Victoria Bitzer-Wales Peter Lenentine Gabrielle Perret
Feb 26, 2021
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USAGov Outreach connects with agency partners in a variety of ways—if you’re from a federal agency looking for new ways to reach your audience, learn about partnering with USAGov! — via USA.gov

Apr 21, 2020

Video

SocialGov Talks: Tips for LinkedIn Content Strategy, with Matt Ross

Matt Ross, of LinkedIn’s Marketing Solutions Government & Advocacy team, will share tips and best practices on how to improve your agency’s use of content to maximize engagement with your core audience.
Matt Ross
Aug 21, 2019
New USAGov Program Aims to Help Agencies Market Within the Federal Government

New USAGov Program Aims to Help Agencies Market Within the Federal Government

The Outreach and Marketing team from USAGov helps agencies amplify their key messages through a variety of channels.
Claire Loxsom
Apr 02, 2018

The Essentials of an Editorial Calendar

Anyone engaged in content marketing or content production probably owns a robust editorial calendar. A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year. At USAGov we cover a lot of topics and partner with many agencies. Having an editorial
Victoria Bitzer-Wales
Oct 24, 2016

Where Content and Marketing Meet: An email Case Study

Content marketing is everywhere and you’re hearing more about it every day—but how do you do it well? While content marketing can take many forms (articles, infographics, videos, and more), it shares a common purpose: providing useful content to attract new customers to your product or service. At USAGov, customized email messages to our subscribers
Victoria Bitzer-Wales Darren B. Lurie
Jul 15, 2016

Join 60,000 others in government and sign-up for our newsletter — a round-up of the best digital news in government and across our field.

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