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USAGov Fourth Quarter 2021 Insights

USAGov’s Fourth Quarter 2021 Insights—From July to September 2021, people were concerned about COVID-19-related housing and international travel as they searched USA.gov. Get more user insights from our 4th quarter infographic for fiscal year (FY) 2021. — via USA.gov

Dec 07, 2021

Making World War I Relevant Today: Are WWI Propaganda Posters the Original Meme?

Merriam-Webster officially defines a meme as “an idea, behavior, style, or usage that spreads from person to person within a culture.” But these days, most of us think of memes as those viral posts online that convey a message using a photo with text. They range from funny to serious to offensive, and everything in

Sarah Herrmann

Jul 05, 2017

9 Reasons Your Infographics Might Be Too Big

Infographics are a useful tool for communicators to share complex data and information in a quick, easy-to-read format. Infographics can be beautifully designed works of art, pulling in a reader through storytelling and visual entertainment. And like art, infographics can be large, epic works, or small treasures. While a massive infographic immediately arrests due to

Sara Smith

Anne Rancourt

Oct 27, 2016

The Content Corner: Four Ways to Help Your Content Stand Out

When discussing trends for 2016, I made some mention of the content overload that started in 2015 but will certainly increase in 2016. Contently recently found that organizations created 73% more content in 2015 than in 2014. I see no reason why that number will decline in 2016, especially as content becomes the beast of

Tyrus Manuel

Feb 01, 2016

The Content Corner: Optimize Your Content

For the past several weeks, I have been writing about fairly cerebral and more technical aspects of content generation and language in general. This week, I felt it was time to get back to a more basic content concept: content optimization. Frequently when content optimization is discussed it is heavily focused on search engine optimization

Tyrus Manuel

Aug 31, 2015

The Content Corner: Create Better Mobile Content

All content needs to be developed with a mobile-first strategy, from headline choice to paragraph length. Although we are all now living in a post-mobilegeddon world, many of us are still implementing a mobile strategy. This strategy should consider several factors, including viewport size, cellular versus WiFi considerations, and load times. It should also include a

Tyrus Manuel

Jul 13, 2015

As with any communications effort, the social media bottom line comes down to impact. Can you prove that the time, money and effort put into social media helped achieve your agency’s goals? In a world obsessed with big data, it’s tempting to track every detail simply because you can. With more data comes more confusion

Katie Gresham

Jun 29, 2015

Visualizing BLS Data to Improve Understanding

If a picture is worth a thousand words, what’s the value of a striking, cool chart or map of some BLS data? At the U.S. Bureau of Labor Statistics (BLS), we’re always thinking of better ways to help our users understand the information we produce. The global economy is complex, and the statistics to explain

Erica L. Groshen

Jun 05, 2015

The Content Corner: Connecting With Customers at Labor

Here at DigitalGov, customer service is a focal theme during the month of May, and by some type of cosmic chance, I was invited to share my insights on content strategy and content creation at a Customer Service Community of Practice event at the Department of Labor. The event focused on topics I commonly discuss here

Tyrus Manuel

May 18, 2015

The Content Corner: Making Those Connections

A (possibly infamous) blog post from last Friday and the discussion/debate that followed reminded me of several important points that we all may lose

Tyrus Manuel

Mar 30, 2015

The Content Corner: Performing a Content Audit

Audit. It’s a word that generally has no positive connotations whatsoever. We hear the word audit and we think of tax audits or timesheet audits, etc. The word normally strikes fear or dread in the hearts of most mortals. But it is also a task that all websites will need to perform from time to

Tyrus Manuel

Mar 09, 2015

The more public information is digitized, the more it lands on or sprouts from social media channels. This is why there needs to be a greater level of awareness and consideration for those who can benefit most from that information—people with disabilities—since they have the least access to it. Like many websites, social media platforms

Victoria Bitzer-Wales

Jun 30, 2014

FDA Consumer Graphics – Usability Case Study

User testing isn’t just for websites—it’s for any product that has an audience. Which is everything, really. And that includes print materials, signage and infographics as well. Focusing on the User Experience is especially vital for the U.S. Food and Drug Administration (FDA), which is committed to effectively communicating about products that affect the public

Jonathan Rubin

Apr 09, 2014

Social Media Community of Practice developed a set of baseline social media metrics to help you assess whether your efforts are achieving the results you want. How do

Sarah Kaczmarek

Mar 14, 2014

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