Google Analytics

News and Events on Google Analytics

6 posts

DAP Learning Series: Using the Search Console

This online class will dive deeper into the benefits of integrating Google Search Console with your independently managed Google Analytics account

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Hosted by Digital.gov and the Digital Analytics Program

Posts by Freddie Blicher Posts by Tim Lowden Posts by Marybeth Murphy

Jun 07, 2018 2018

Analytics Trainings: 2016 So Far

In 2016, the Digital Analytics Program (DAP) team has ramped up our training schedule. We appreciate all the DAP users that have attended our trainings and we’re happy to provide the material. We’ve had many users ask about video of our sessions, so we wanted to provide you with some of our recorded trainings from

Posts by Immanuel Lee

Jul 14, 2016

Why Switching to HTTPS Will Make Your Analytics Better

Federal agencies are required to make all federal websites accessible through a secure, HTTPS-only connection by the end of the 2016 calendar year. What you might not have known is that the switch to HTTPS will improve your ability to track which sites are directing web traffic to yours. Recently, a federal colleague reached out

Posts by Tim Lowden

Jun 06, 2016

Seeing States the Right Way: How to Weigh Data by Population

One large issue my team has run into when analyzing and reporting data across different states is knowing whether sessions within an area are higher due to more interest, or a larger population. Time after time, we see the states with the largest populations show up with the largest amount of traffic, like the graph

Posts by Kelley Holden

Mar 11, 2016

Why Your Social Traffic Looks Low in Analytics Tools

Part of my job as an analyst on the Digital Analytics Program (DAP) team is to help agency users try to make sense of digital analytics data by using web analytics tools. I

Posts by Tim Lowden

Apr 07, 2015

Getting Started with the Digital Analytics Program

The Digital Analytics Program (DAP) is delighted to announce the launch of a DAP user group and new training program. These initiatives will support DAP users in getting the most from their implementation. The kick-off for this user group will be on Thursday, September 12, 2013, when we will

Posts by Marina Fox

Sep 03, 2013