Gobiernousagov
News and Events on Gobiernousagov
29 posts
Why Marketing to U.S. Hispanics Is like the Offside Rule in Soccer
Do you scratch your head trying to figure out the latest trends to reach out to Hispanics in the U.S.? If you answered yes, don’t worry, you’re not alone. The current Soccer World Cup is lending a great analogy to help you think through your strategy to your customers. Some rules in soccer, as in
Using Analytics to Create Change: USA.gov Usability Case Study
While many people tout the death of the home page, it’s still an important piece of the user experience on USA.gov. In 2013, 30 percent of all sessions on USA.gov included the home page—that’s 8.67 million sessions. The numbers for GobiernoUSA.gov are even higher—79 percent of all sessions included the home page. According to Jakob Nielsen, “A
Multilingual Digital Content
Federal agencies are required to provide meaningful access to government information to people with limited English proficiency. This applies to your agency’s digital content too. You need to determine how much information you need to provide in other languages, based on an assessment of your audience.
Trends on Tuesday: Hispanic Millennials Provide Insight on Mobile Future
If you’re a frequent Trends on Tuesday reader, you may recall our post titled, “Latinos Embrace the Mobile Future,” which outlined several key categories where Latinos have adopted mobile technology faster than other groups. A new report by Univision and the Interactive Advertising Bureau, took an in-depth look at the mobile habits of Hispanic millennials,
Trends on Tuesday: Latinos Embrace the Mobile Future
Latinos appear to be adapting to mobile technology faster than other groups, according to Mobile Future. They are ahead of the average U.S. population in several key categories, such as: 47% of Latino adults have embraced wireless exclusively versus 34% of all U.S. adults
Embracing Responsive Design
See how a shift in consumer behavior during the last few years lead to the responsive redesign of USA.gov and GobiernoUSA.gov.
What We’ve Learned: Three Years of Answering Questions on Social Media
USA.gov and GobiernoUSA.gov have been engaging with the public on social media long before Mayor Cory Booker underscored the need at this year’s SXSW. In January 2010, we began to respond to questions and comments on our Facebook and Twitter accounts. We never advertised the service, but people naturally
What’s In a Name Does Matter
Can you imagine how frustrating and confusing it would be to find several variations of the same agency name on different sites or even different pages or documents on the same site? This is what happens everyday to Spanish-speaking customers accessing the Spanish names of
Accessibility Editorial Guidelines for YouTube
USAGov and USAGov en Español (formerly known as GobiernoUSA.gov) use social media to make government information easy for people to find, access, and use. Among the essential tools we use are videos, which we host on USA.gov and GobiernoUSA.gov’s YouTube channels.
