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Trends on Tuesday: Smartphone Ownership Reaching Saturation, Fueling Media Consumption

ComScore released a report with a lot of great data about how mobile digital media usage continues to explode in 2016. It has 70 pages of charts and information to digest. Here are seven key mobile trends and takeaways: Smartphones are exponentially driving digital media usage. Digital media has tripled since 2013 and digital media

Will Sullivan

Apr 26, 2016

The Content Corner: Facebook Expands Access to Instant Articles

As I begin to wind down my time at The Content Corner, I have realized that one of my biggest content concerns uncovered during my tenure is digital sharecropping. The recent announcement from Facebook that they will soon open their Instant Articles publishing capability to everyone was reason enough for me to revisit the topic

Tyrus Manuel

Feb 29, 2016

Preliminary Results from USAGov’s Voter Registration Partnership with Facebook

The first phase of our partnership with Facebook included Facebook “megaphones” being rolled out in a handful of states with rapidly approaching voter registration deadlines. Facebook’s megaphone is a featured box that is displayed at the top of all user’s News Feeds. (You may recall seeing these after certain disasters giving users the option to

Jessica Milcetich

Feb 09, 2016

Trends on Tuesday: Facebook, TV and How to Reach Millennials and Hispanics

How do you capture millennial and Hispanic eyes? Through their hands. (More specifically: their mobile devices, and the social apps within!). AdAge recently analyzed a study from Nielsen’s Homescan panel which found that in a typical month, 12.2% of millennials can only be reached through TV (looking at the top 10 networks only) versus 14.2%

Ashley Wichman

Dec 01, 2015

Hispanics are one of fastest growing demographics in the U.S. But like any demographic, there are important nuances to consider when connecting with this audience. Insight into your audience’s motivations, behavior and preferences is key for anyone trying to engage with the public. We know every day that more and more Hispanics are on social

Leilani Martinez

Jessica Milcetich

Edgardo Morales

Victoria Bitzer-Wales

Nov 05, 2015

On DigitalGov, we frequently talk about some of the most popular app experiences, and research almost always shows that mobile messaging and social apps are the most frequently used. Pew Research released a new report specifically about

Will Sullivan

Sep 01, 2015

#SocialGov Round Up 2015

The #SocialGov Community is coming up on three years of hard work and pushing the boundaries on using social tools across the federal government. I’d like to start this round up by taking a look at the event we hosted last year, State of the #SocialGov 2014: 2 Years of Smashing Silos + Elevating Citizen

Alycia Piazza

Jun 08, 2015

ICE Wields Smartphones in Fight Against Child Exploitation

Armed with a smartphone instead of a badge, ordinary Americans are helping law enforcement officers capture child predators. After exhausting all investigative leads, U.S. Immigration and Customs Enforcement (ICE) Homeland Security Investigations (HSI) special agents turn to the public for help to

Kevin Downey

May 28, 2015

The Content Corner: The Content Wars

One of the most interesting trends forming at the start of 2015 is the rise of new digital publishers. Online entities from Facebook to GE are continuing their strong forays into the world of content production. This shift, especially among social media platforms such as Facebook, Linked In and Snapchat, could significantly alter the digital

Tyrus Manuel

Apr 27, 2015

Around the time that Tim Fullerton of the Department of Interior delivered his webcast to DigitalGov audiences about publishing video content to Facebook, we at the Broadcasting Board of Governors were comparing the differences in user behavior on the Facebook and YouTube video platforms

Randy Abramson

Jan 30, 2015

When it comes to implementing a social media strategy, determining how to measure success can be challenging. Yes, knowing how many followers and likes you have is beneficial. However, to really get valuable results from the trove of social

Byrhonda Lyons

Dec 02, 2014

Trends on Tuesday: What’s Currently the No. 1 Smartphone in the U.S.?

Do you ever find yourself conducting unofficial smartphone research? Ever since my agency decided to develop a mobile app, I know I do. Luckily, new data from ComScore on the U.S. smartphone subscriber market share can help eliminate the guesswork. Here are a few of the key trends ComScore found in the U.S. smartphone industry

Treci Johnson

Aug 19, 2014

Facebook Increases Public Service Verification to Improve Citizen Engagement

Facebook is now the first social media platform to start verifying all federal government pages with their signature blue checkmark using the Federal Social Media Registry API. The Federal Social Media Registry provides the singular source that allows social media platforms to quickly collect real government accounts—emphasizing the critical need to ensure the trust, quality and

Justin Herman

Jun 09, 2014

Why We Turned Off Comments on the USA.gov Blog

On Friday, we made a big change over on the USA.gov blog—we turned off the ability for people to comment on our posts. Now before you all start looking at me like I have five heads and wondering what Koolaid I’m drinking, let me explain our reasoning. We’ve had comments on blog.usa.gov since it launched

Jessica Milcetich

May 29, 2014

Trends on Tuesday: Apps Dominate Mobile Web Usage

“There’s an app for that.” New data from app analytics provider Flurry on mobile app usage reveals that smartphone users are taking this trademarked slogan to heart. Of the 2 hours and 42 minutes per day that a typical user is on a mobile device, mobile app usage accounts for 2 hours and 19 minutes

Treci Johnson

May 13, 2014

Ten Earth Day Activities in Digital Government

On this Earth Day, federal social media managers are hard at work, sharing and promoting what government and citizens can do to protect the environment. We’ve compiled a sample of the activities that also show how different agencies are using different social media tools in support of a common goal. The United States Environmental Protection

Apr 22, 2014

Earlier this month, stock photo giant Getty Images launched an embedded photo viewer, that permits sharing millions of its’ copyrighted images for free. The news generated headlines and questions about whether it’s okay for government content producers to use the tool. From Getty’s perspective, the

Judith Snyderman

Apr 03, 2014

For the last several years the National Weather Service has been rolling out social media accounts for all of their 122 field offices. Each office now has a Facebook page, Twitter handle and YouTube account to better communicate our life saving messages to the public. As these accounts were

Tim Brice

Mar 27, 2014

Nine Tips to Leverage your Facebook Page

Due to recent news feed changes, Facebook engagement is down nearly 50% since October for brand pages and is predicted to go lower, according to Social@Ogilvy. As a result federal agencies are continually monitoring the performance of their pages and diversifying their strategies. We talked to members of the Social Media Community

Scott Horvath

Jessica Orquina

Mar 19, 2014

Engagement

It’s one of the most important words to a federal social media account manager and knowing who to talk to can sometimes make or break a communications campaign. The idea of making sure your social media accounts are reaching key constituents and members of

Dorothy Amatucci

Feb 14, 2014

News and Events on Facebook