Digital.gov User Experience Program

Avoid Weak ‘Links’ in Your Digital Chain

Users don’t like surprises. Unexpected or unwanted content undermines the credibility of your agency and frustrates users who come to your website looking for specific information. Using links appropriately in your website content is one way to build trust with users, according to an article by Kara Pernice of the Nielsen Norman Group. Here’s a

Ashley Wichman

Feb 25, 2015

Institutionalizing User Experience: Building Usability into Your Organization

So, you have some systems or tools your customers or employees access. Maybe you want to put together a robust capability to conduct usability testing. How do you start formalizing user experience (UX) into your organization? Brad Ludlow at GSA tossed this topic out on the User Experience community listserv, and I’ve encapsulated the superb discussion that

Beth Martin

Feb 13, 2015

Training Trends in 2014

In recent years, DigitalGov University (DGU) has evolved from a prescriptive training program to a more agile program looking to federal government leaders like you to share the innovations, tools, resources, hurdles and case studies of how you work to meet the digital expectations of the 21st century citizen customer better. Whew. That’s a mouthful.

Alycia Piazza

Jan 23, 2015

Usability Events Round-Up: 2014

This past year DigitalGov University has hosted at least one Usability event per month and we thought we’d give you a round-up of those events. After all, November 13th was World Usability Day. Since this year’s theme of World Usability Day is Engagement it would be great to take a look at the event recap

Alycia Piazza

Nov 26, 2014

World Usability Day 2014 theme: Engagement

There are many buzzwords thrown around in the digital government universe, but the most impactful ideas are rooted in one action: engagement. Whether it is a tweet, a mobile app, or a community of practitioners, every digital program or service requires interaction between an organization and its customer. Engagement is also the foundation of all

Jonathan Rubin

Nov 13, 2014

4 Tips on Great Survey Design

Whether they pop up while perusing an e-commerce site or land in your inbox after your bumpy flight in from Chicago, surveys are used in many different industries to gauge customer satisfaction and glean insight into user motivations. They are a useful tool in the kit of a user experience designer or anyone

Georgia Gallavin

Nov 10, 2014

Welcome to User Experience Month!

One challenge with digital government: it’s hard to see people. If you work at a U.S. Post Office, you interact with your customers, talk with them, and even see what they are feeling by looking at their faces. You can understand their experience fairly easily. In the digital world, technology decreases physical distance but increases

Jonathan Rubin

Nov 07, 2014

Member Spotlight – Hannah Rubin, Library of Congress

Meet Hannah Rubin, who works in the Congressional Research Service (CRS) at the Library of Congress. She’s the focus of this month’s Member Spotlight. In addition to her “real” job, she’s also currently working as a “20%-er” with the

Rachel Flagg

Sep 26, 2014

National Cancer Institute Launches New User Experience Lab

Why does a Cancer institute need a User Experience lab? Simply put: To learn about their customers—people living with cancer and those who care about them—and build the best possible products with them in mind. “Cancer has a journey and we wanted to create a

Pooja Sawant

Jonathan Rubin

Sep 04, 2014

System Usability Scale (SUS): Improving Products Since 1986

Trying to measure usability can be a head scratcher. How easy something is to use depends on where you are, who you are, and a number of other factors. Luckily in the world of usability, there exists a post-test survey known as the System Usability Scale, introduced in 1986 by an engineer named John Brooke,

Georgia Gallavin

Aug 29, 2014

API Usability Case Study: openFDA

The API Usability Program brings together developers from agency APIs and the private sector to evaluate how the API can be improved to be more user friendly. Sean Herron of 18F, who was a key member of the openFDA developer team, shared with us some of the major insights gained from this latest API usability session.

Georgia Gallavin

Aug 22, 2014

How to Choose a User Experience Technique

The good news: Your boss is interested in User Experience! The news: She wants you to do something about it… NOW. Well, don’t be alarmed; you can start by figuring out two simple things.

Pooja Sawant

Aug 18, 2014

Heat Mapping Case Study: Epa.gov Homepage

Most people relate the term “heat map” with something they see during the weather forecast on the nightly news, those colorful maps that vividly illustrate how hot it’s going to be during an impending heat wave. The word “heat map” may not usually however, conjure up images of a widely used Web usability tool; but for those

Georgia Gallavin

Aug 12, 2014

User Experience (UX) vs. Customer Experience (CX): What’s the Dif?

“User Experience” and “Customer Experience.” They sound pretty similar, right? Well, here at the Office of Citizen Services and Innovative Technologies, we look at it like this: User Experience (UX) deals with people interacting with your product and the experience they receive from that interaction. UX is measured with metrics like: success rate, error rate,

Tim Lowden

Jul 07, 2014

Using Top Tasks to be Top-Notch: Federal Reserve Board Usability Case Study

In 2012, the Federal Reserve Board used the Top-task methodology to redesign our intranet, called Inside the Board, which had not been significantly updated since it was launched in 1995. After determining the top tasks the audience needs to accomplish on a website, you can run usability tests to gain knowledge and improve the site. The project

Ben Rosset

Jul 02, 2014

Consumer Action Handbook – Usability Case Study

The annual Consumer Action Handbook, from GSA, is a guide to making smarter decisions with your money. In both its print and online formats, it includes a compilation of buying tips from across government agencies, updates on the latest scams, and a robust consumer contact directory. But the most popular part of the book is the

Tim Lowden

Marietta Jelks

Jun 06, 2014

The Road to Better Websites Gets Easier with Usability Walkthroughs

The road to more user-friendly government websites does not have to be long and scary. In fact, there is a growing network of people and resources to guide you along the way. My office in the National Oceanic and Atmospheric Administration (NOAA) has been fortunate enough to benefit from some of this support, most recently

Ashley Braun

May 21, 2014

Make Gov APIs Better with User Experience

APIs and User Experience go together like gummi bears and ice cream. An API is a product just like a car, a website or a ballpoint pen. It’s designed to help someone do something. Products

Jonathan Rubin

May 09, 2014

GSA Acquisition Portal – Usability Case Study

Incorporating usability testing throughout the entire design process, especially before launch, allows you catch glitches and/or make design changes prior to anyone seeing it live. When more than minor adjustments need to be made to your site, it’s much better to have completed them before the public sees it. For Christina Mullins, a Contracting Officer

Tim Lowden

Apr 21, 2014

Heatmapping Tools Show What’s “Hot” on Your Pages

Most analytics tools can tell you how many times a link on your page is clicked on, but they can’t help you draw conclusions about a page with just a mere list of top links. A tool called a heatmap turns data into a data visualization, so you can more easily see how people are

Tim Lowden

Apr 04, 2014

News and Events on Digital.gov User Experience Program