Digital Analytics Program
Tools and Services
Digital Analytics Program —A free analytics tool for measuring digital services in the federal government.
News and Events on Digital Analytics Program
59 posts
This Week's IDEA
Spring Cleaning Tips for Web Content
Three tips to tidy up the content on federal websites
DAP Learning Series
Justifying the Web Analyst’s Role in Your Organization
How to justify an analysts role on your team and make a business case for this person to leadership.
DAP Learning Series
The YouTube Event Option
Learn how to track plays of embedded YouTube videos on your DAP-enabled pages
Learning Series
DAP Learning Series: Site Analysis, Live!
Join us for a live demonstration of a real site analysis - from defining website mission, goals, and KPIs, to pulling reporting to better understand site performance.
Video
DAP Learning Series: A Deep Dive Into Behavior Reports
A deep dive into behavior reporting to help DAP users understand how to use it and what are the pitfalls.
Learning Series
DAP Learning Series: A Deep Dive Into Acquisition Reports
In this webinar, we’ll review the acquisition reporting section in-depth, and discuss usefulness of reports and where there may be gaps in data.
Learning Series
DAP Learning Series: A Deep Dive Into Audience Reports
Build upon your audience report knowledge and learn how to leverage these reports to better understand your audience.
Learning Series
DAP Learning Series: Misunderstood Metrics
What are some examples of misunderstood metrics, and how and when should you use them? We’ll talk about these metrics and their potential misinterpretations and pitfalls.
Learning Series
DAP Learning Series: Using the analytics.usa.gov API
Learn how Analytics.usa.gov, the public window into how the public interacts with federal government websites, uses an API and allows you to query data in machine-readable formats.
Video
DAP Learning Series: Using the Advanced Analysis Tool
We’ll demo the Advanced Analysis tool and show how you can use it to better understand your data and create drag-and-drop reports!
