Digital Analytics Program

How to Build an Analytics Strategy

A case study using Digital.gov as an example of how to assess, report, and take action using web analytics as part of an analytics strategy.

Digital Analytics Program

A free analytics tool for measuring digital services in the federal government.

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59 posts

Become a DAP Certified Analyst

Become a DAP Certified Analyst—The Digital Analytics Program (DAP) now offers the opportunity to become a DAP Certified Analyst. Prospective analysts must complete the DAP Certification Exam with a score of 80 percent or better. The exam is 50 questions and is multiple choice. Prospective analysts can take the exam more than once. — via Digital Analytics Program

Dec 28, 2020

In this webinar, we’ll address how to use the analysis and insights you created using DAP Google Analytics, to take action.

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Hosted by Digital.gov and the Digital Analytics Program (DAP)

Tim Lowden

Freddie Blicher

In this workshop, we’ll address how to pull reporting and conduct analysis through the lens of your analytics strategy.

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Hosted by Digital.gov and the Digital Analytics Program (DAP)

Tim Lowden

Freddie Blicher

In this workshop, we’ll address how to assess your web analytics strategy to ensure you’re pulling the most impactful and relevant data to enrich your analysis and understanding of your website performance.

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Hosted by Digital.gov and the Digital Analytics Program (DAP)

Tim Lowden

Freddie Blicher

In this session, we’ll be joined by Nicholas Pjontek of Canada.ca. Nick will talk about some of the analytics goals, lessons, barriers, and successes in the government of Canada.

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Hosted by Digital.gov and the Digital Analytics Program (DAP)

Nicolas Pjontek

Tim Lowden

Freddie Blicher

Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español

Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español—User data guides what we do at USAGov. Without it, we wouldn’t know what government questions people are searching for. And we wouldn’t know how to design our content to make it easier for people to find and understand the answers. — via USA.gov

Jul 08, 2020

In this session, we’ll discuss the classic suite of “marketing metrics” vs what’s more important to us in government “content-based metrics”.

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Hosted by Digital.gov and the Digital Analytics Program (DAP)

Tim Lowden

In this session, we’ll tell you about the Digital Analytics Program’s Certified Analyst exam and how you can use it to demonstrate your analytics mastery!

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Hosted by Digital.gov and the Digital Analytics Program (DAP)

Tim Lowden

New to DAP? No problem. Join us to learn about the reporting interface, common terminology, and basic reports. This 2.5 - 3 hour session is designed for novice users to “get off the ground” with DAP and Google Analytics.

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Hosted by Digital.gov and the Digital Analytics Program (DAP)

Tim Lowden

Freddie Blicher

This Week's IDEA

Spring Cleaning Tips for Web Content

This week, we’re providing a few tips for tidying up redundant, outdated, and trivial content.

Ammie Farraj Feijoo

Apr 07, 2020

In this workshop, we’ll address how to think about justifying an analyst role on your team, and talk about the role’s many hats, as well as making the business case to your leadership team.

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Hosted by Digital.gov and the Digital Analytics Program (DAP)

Freddie Blicher

In this session, you’ll learn how to track plays of embedded YouTube videos on your DAP-enabled pages, and how to create reports for analysis.

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Hosted by Digital.gov and the Digital Analytics Program (DAP)

Tim Lowden

Freddie Blicher

Join us for a live demonstration of a real site analysis - from defining website mission, goals, and KPIs, to pulling reporting to better understand site performance.

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Hosted by Digital.gov and the DAP

Freddie Blicher

A deep dive into behavior reporting to help DAP users understand how to use it and what are the pitfalls.

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Hosted by Digital.gov and the DAP

Tim Lowden

Freddie Blicher

In this webinar, we’ll review the acquisition reporting section in-depth, and discuss usefulness of reports and where there may be gaps in data.

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Hosted by Digital.gov and the DAP

Tim Lowden

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