Digital Analytics Program
Tools and Services
Digital Analytics Program —A free analytics tool for measuring digital services in the federal government.
News and Events on Digital Analytics Program
60 posts
DAP Learning Series
Analytics Case Study Part 3: Action
How to take action using the analysis and insights you created using DAP and Google Analytics.
DAP Learning Series
Analytics Case Study Part 2: Analysis
How to pull reporting and conduct analysis through the lens of your analytics strategy.
DAP Learning Series
Analytics Case Study Part 1: Assessment
How to assess your analytics strategy to ensure you’re pulling impactful and relevant data
DAP Learning Series
Analytics Lessons From Canada.ca
We’ll be talking analytics goals, lessons, barriers, and successes with our neighbors up north.
Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español—User data guides what we do at USAGov. Without it, we wouldn’t know what government questions people are searching for. And we wouldn’t know how to design our content to make it easier for people to find and understand the answers. — via USA.gov
DAP Learning Series
Shifting Your Metrics Mindset
Learn how to orient your analytics strategy around success metrics.
DAP Learning Series
Become a DAP Certified Analyst
Learn about the Digital Analytics Program (DAP) exam and how you can use it to demonstrate your analytics mastery
DAP Learning Series
An Introduction to the Basics of DAP
Learn about the reporting interface, common terminology, and basic reports in Google Analytics
This Week's IDEA
Spring Cleaning Tips for Web Content
Three tips to tidy up the content on federal websites
DAP Learning Series
Justifying the Web Analyst’s Role in Your Organization
How to justify an analysts role on your team and make a business case for this person to leadership.
DAP Learning Series
The YouTube Event Option
Learn how to track plays of embedded YouTube videos on your DAP-enabled pages
Learning Series
DAP Learning Series: Site Analysis, Live!
Join us for a live demonstration of a real site analysis - from defining website mission, goals, and KPIs, to pulling reporting to better understand site performance.
Video
DAP Learning Series: A Deep Dive Into Behavior Reports
A deep dive into behavior reporting to help DAP users understand how to use it and what are the pitfalls.
Learning Series
DAP Learning Series: A Deep Dive Into Acquisition Reports
In this webinar, we’ll review the acquisition reporting section in-depth, and discuss usefulness of reports and where there may be gaps in data.
Learning Series
DAP Learning Series: A Deep Dive Into Audience Reports
Build upon your audience report knowledge and learn how to leverage these reports to better understand your audience.
Learning Series
DAP Learning Series: Misunderstood Metrics
What are some examples of misunderstood metrics, and how and when should you use them? We’ll talk about these metrics and their potential misinterpretations and pitfalls.
Learning Series
DAP Learning Series: Using the analytics.usa.gov API
Learn how Analytics.usa.gov, the public window into how the public interacts with federal government websites, uses an API and allows you to query data in machine-readable formats.
