DAP
Resources on DAP
How to Build an Analytics Strategy —A case study using Digital.gov as an example of how to assess, report, and take action using web analytics as part of an analytics strategy.
OMB M-17-06 —Policies for Federal Agency Public Websites and Digital Services
Tools and Services
Digital Dashboard —Measures how U.S. government domains are following best practices for federal websites.
Analytics.USA.gov —A window into how people are interacting with the government online. Powered by the Digital Analytics Program (DAP)
Digital Analytics Program —A free analytics tool for measuring digital services in the federal government.
News and Events on DAP
50 posts
Become a DAP Certified Analyst—The Digital Analytics Program (DAP) now offers the opportunity to become a DAP Certified Analyst. Prospective analysts must complete the DAP Certification Exam with a score of 80 percent or better. The exam is 50 questions and is multiple choice. Prospective analysts can take the exam more than once. — via Digital Analytics Program
Analytics Case Study Part 3: Action
Analytics Case Study Part 2: Analysis
Analytics Case Study Part 1: Assessment
Analytics Lessons From Canada.ca
Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español—User data guides what we do at USAGov. Without it, we wouldn’t know what government questions people are searching for. And we wouldn’t know how to design our content to make it easier for people to find and understand the answers. — via USA.gov
Shifting Your Metrics Mindset
How USAGov en Español Uses Quantitative and Qualitative Data to Meet the Needs of Its Audience
Become a DAP Certified Analyst
An Introduction to the Basics of DAP
Listen to Customers by Asking the Right Questions
Spring Cleaning Tips for Web Content
Justifying the Web Analyst’s Role in Your Organization
The YouTube Event Option
The USA.gov’s team launched a new analytics dashboard that shows the top pages and topics that are trending on USA.gov and USA.gov/espanol. This gives agencies a better window into the information the public needs most so they can prioritize that information and make it more accessible to their users. — via USA.gov
