DAP

Resources on DAP

Tools and Services

  • Digital Dashboard

    Measures how U.S. government domains are following best practices for federal websites.

  • Analytics.USA.gov

    A window into how people are interacting with the government online. Powered by the Digital Analytics Program (DAP)

  • Digital Analytics Program

    A free analytics tool for measuring digital services in the federal government.

News and Events on DAP

82 posts

Become a DAP Certified Analyst

Become a DAP Certified Analyst—The Digital Analytics Program (DAP) now offers the opportunity to become a DAP Certified Analyst. Prospective analysts must complete the DAP Certification Exam with a score of 80 percent or better. The exam is 50 questions and is multiple choice. Prospective analysts can take the exam more than once. — via Digital Analytics Program

Digital Analytics Program logo

Dec 28, 2020

DAP Learning Series

Shifting Your Metrics Mindset

In this session, we’ll discuss the classic suite of “marketing metrics” vs what’s more important to us in government “content-based metrics”.
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Hosted by Digital.gov and the Digital Analytics Program (DAP)

2020
DAP Learning Series

Become a DAP Certified Analyst

In this session, we’ll tell you about the Digital Analytics Program’s Certified Analyst exam and how you can use it to demonstrate your analytics mastery!
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Hosted by Digital.gov and the Digital Analytics Program (DAP)

2020
New to DAP? No problem. Join us to learn about the reporting interface, common terminology, and basic reports. This 2.5 - 3 hour session is designed for novice users to “get off the ground” with DAP and Google Analytics.
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Hosted by Digital.gov and the Digital Analytics Program (DAP)

2020

Taking a Look at the USAGov Analytics Dashboard

The USA.gov’s team launched a new analytics dashboard that shows the top pages and topics that are trending on USA.gov and USA.gov/espanol. This gives agencies a better window into the information the public needs most so they can prioritize that information and make it more accessible to their users. — via USA.gov

USA.gov logo

Jan 16, 2020