Civic Tech
Building a Tech Career in Government
Starting a civic tech career in government is not as unusual as you think. Current GSA employees share how they are building theirs.
DAP
Resources on DAP
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How to Build an Analytics Strategy
A case study using Digital.gov as an example of how to assess, report, and take action using web analytics as part of an analytics strategy.
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Requirements for delivering a digital-first public experience
Learn how to implement 21st Century IDEA to design and deliver better websites and digital services.
Tools and Services
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Digital Dashboard
Measures how U.S. government domains are following best practices for federal websites.
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Analytics.USA.gov
A window into how people are interacting with the government online. Powered by the Digital Analytics Program (DAP)
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Digital Analytics Program
A free analytics tool for measuring digital services in the federal government.
News and Events on DAP
82 posts
Become a DAP Certified Analyst
Become a DAP Certified Analyst—The Digital Analytics Program (DAP) now offers the opportunity to become a DAP Certified Analyst. Prospective analysts must complete the DAP Certification Exam with a score of 80 percent or better. The exam is 50 questions and is multiple choice. Prospective analysts can take the exam more than once. — via Digital Analytics Program
DAP Learning Series
Analytics Case Study Part 3: Action
In this webinar, we’ll address how to use the analysis and insights you created using DAP Google Analytics, to take action.
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Hosted by Digital.gov and the Digital Analytics Program (DAP)
2020
DAP Learning Series
Analytics Case Study Part 2: Analysis
In this workshop, we’ll address how to pull reporting and conduct analysis through the lens of your analytics strategy.
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Hosted by Digital.gov and the Digital Analytics Program (DAP)
2020
DAP Learning Series
Analytics Case Study Part 1: Assessment
In this workshop, we’ll address how to assess your web analytics strategy to ensure you’re pulling the most impactful and relevant data to enrich your analysis and understanding of your website performance.
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Hosted by Digital.gov and the Digital Analytics Program (DAP)
2020
DAP Learning Series
Analytics Lessons From Canada.ca
In this session, we’ll be joined by Nicholas Pjontek of Canada.ca. Nick will talk about some of the analytics goals, lessons, barriers, and successes in the government of Canada.
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Hosted by Digital.gov and the Digital Analytics Program (DAP)
2020
Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español
Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español—User data guides what we do at USAGov. Without it, we wouldn’t know what government questions people are searching for. And we wouldn’t know how to design our content to make it easier for people to find and understand the answers. — via USA.gov
DAP Learning Series
Shifting Your Metrics Mindset
In this session, we’ll discuss the classic suite of “marketing metrics” vs what’s more important to us in government “content-based metrics”.
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Hosted by Digital.gov and the Digital Analytics Program (DAP)
2020
Multilingual
How USAGov en Español Uses Quantitative and Qualitative Data to Meet the Needs of Its Audience
In this workshop, we will show how USAGov en Español collects and analyzes data from across several social media channels and the USAGov Contact Center to design and improve content and outreach strategies.
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Hosted by Digital.gov and the Multilingual Community of Practice
2020
DAP Learning Series
Become a DAP Certified Analyst
In this session, we’ll tell you about the Digital Analytics Program’s Certified Analyst exam and how you can use it to demonstrate your analytics mastery!
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Hosted by Digital.gov and the Digital Analytics Program (DAP)
2020
DAP Learning Series
An Introduction to the Basics of DAP
New to DAP? No problem. Join us to learn about the reporting interface, common terminology, and basic reports. This 2.5 - 3 hour session is designed for novice users to “get off the ground” with DAP and Google Analytics.
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Hosted by Digital.gov and the Digital Analytics Program (DAP)
2020
This Week's IDEA
Listen to Customers by Asking the Right Questions
This week, we’re exploring what it means to listen, and we’re taking a look at ways to use feedback to drive continuous improvement.
This Week's IDEA
Spring Cleaning Tips for Web Content
This week, we’re providing a few tips for tidying up redundant, outdated, and trivial content.
DAP Learning Series
Justifying the Web Analyst’s Role in Your Organization
In this workshop, we’ll address how to think about justifying an analyst role on your team, and talk about the role’s many hats, as well as making the business case to your leadership team.
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Hosted by Digital.gov and the Digital Analytics Program (DAP)
2020
DAP Learning Series
The YouTube Event Option
In this session, you’ll learn how to track plays of embedded YouTube videos on your DAP-enabled pages, and how to create reports for analysis.
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Hosted by Digital.gov and the Digital Analytics Program (DAP)
2020
Taking a Look at the USAGov Analytics Dashboard
The USA.gov’s team launched a new analytics dashboard that shows the top pages and topics that are trending on USA.gov and USA.gov/espanol. This gives agencies a better window into the information the public needs most so they can prioritize that information and make it more accessible to their users. — via USA.gov
Learning Series
DAP Learning Series: Site Analysis, Live!
Join us for a live demonstration of a real site analysis - from defining website mission, goals, and KPIs, to pulling reporting to better understand site performance.
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Hosted by Digital.gov and the DAP
2019
We know there are many ways to use A/B testing to inform decision making at your agency – this is a quick introduction on the many ways CFPB has used it to improve UX across their website.
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Hosted by Digital.gov and the TTS Research Guild, Digital.gov
2019
A deep dive into behavior reporting to help DAP users understand how to use it and what are the pitfalls.
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Hosted by Digital.gov and the DAP
2019
Learning Series
DAP Learning Series: A Deep Dive Into Acquisition Reports
In this webinar, we’ll review the acquisition reporting section in-depth, and discuss usefulness of reports and where there may be gaps in data.
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Hosted by Digital.gov and the DAP
2019
