DAP – Digital.gov

Resources on DAP

How to Build an Analytics Strategy —A case study using Digital.gov as an example of how to assess, report, and take action using web analytics as part of an analytics strategy.
OMB M-17-06 —Policies for Federal Agency Public Websites and Digital Services

Tools and Services

Digital Dashboard —Measures how U.S. government domains are following best practices for federal websites.
Analytics.USA.gov —A window into how people are interacting with the government online. Powered by the Digital Analytics Program (DAP)
Digital Analytics Program —A free analytics tool for measuring digital services in the federal government.

News and Events on DAP

51 posts

Civic Tech

Building a Tech Career in Government

Starting a civic tech career in government is not as unusual as you think. Current GSA employees share how they are building theirs.

Dahianna Salazar Foreman

Oct 07, 2021

Become a DAP Certified Analyst—The Digital Analytics Program (DAP) now offers the opportunity to become a DAP Certified Analyst. Prospective analysts must complete the DAP Certification Exam with a score of 80 percent or better. The exam is 50 questions and is multiple choice. Prospective analysts can take the exam more than once. — via Digital Analytics Program

Dec 28, 2020

DAP Learning Series

Analytics Case Study Part 3: Action

In this webinar, we’ll address how to use the analysis and insights you created using DAP Google Analytics, to take action.

Tim Lowden

Freddie Blicher

Oct 21, 2020

DAP Learning Series

Analytics Case Study Part 2: Analysis

In this workshop, we’ll address how to pull reporting and conduct analysis through the lens of your analytics strategy.

Tim Lowden

Freddie Blicher

Sep 24, 2020

DAP Learning Series

Analytics Case Study Part 1: Assessment

In this workshop, we’ll address how to assess your web analytics strategy to ensure you’re pulling the most impactful and relevant data to enrich your analysis and understanding of your website performance.

Tim Lowden

Freddie Blicher

Aug 26, 2020

DAP Learning Series

Analytics Lessons From Canada.ca

In this session, we’ll be joined by Nicholas Pjontek of Canada.ca. Nick will talk about some of the analytics goals, lessons, barriers, and successes in the government of Canada.

Nicolas Pjontek

Tim Lowden

Freddie Blicher

Jul 23, 2020

Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español—User data guides what we do at USAGov. Without it, we wouldn’t know what government questions people are searching for. And we wouldn’t know how to design our content to make it easier for people to find and understand the answers. — via USA.gov

Jul 08, 2020

DAP Learning Series

Shifting Your Metrics Mindset

In this session, we’ll discuss the classic suite of “marketing metrics” vs what’s more important to us in government “content-based metrics”.

Tim Lowden

Jun 24, 2020

Multilingual

How USAGov en Español Uses Quantitative and Qualitative Data to Meet the Needs of Its Audience

In this workshop, we will show how USAGov en Español collects and analyzes data from across several social media channels and the USAGov Contact Center to design and improve content and outreach strategies.

Andres Quinones

Fabiola Herrera

Laura Godfrey

Jun 11, 2020

DAP Learning Series

Become a DAP Certified Analyst

In this session, we’ll tell you about the Digital Analytics Program’s Certified Analyst exam and how you can use it to demonstrate your analytics mastery!

Tim Lowden

May 27, 2020

DAP Learning Series

An Introduction to the Basics of DAP

New to DAP? No problem. Join us to learn about the reporting interface, common terminology, and basic reports. This 2.5 - 3 hour session is designed for novice users to “get off the ground” with DAP and Google Analytics.

Tim Lowden

Freddie Blicher

Apr 23, 2020

This Week's IDEA

Listen to Customers by Asking the Right Questions

This week, we’re exploring what it means to listen, and we’re taking a look at ways to use feedback to drive continuous improvement.

Ammie Farraj Feijoo

Rhett Skelton

Apr 20, 2020

This Week's IDEA

Spring Cleaning Tips for Web Content

This week, we’re providing a few tips for tidying up redundant, outdated, and trivial content.

Ammie Farraj Feijoo

Apr 07, 2020

DAP Learning Series

Justifying the Web Analyst’s Role in Your Organization

In this workshop, we’ll address how to think about justifying an analyst role on your team, and talk about the role’s many hats, as well as making the business case to your leadership team.

Freddie Blicher

Mar 25, 2020

DAP Learning Series

The YouTube Event Option

In this session, you’ll learn how to track plays of embedded YouTube videos on your DAP-enabled pages, and how to create reports for analysis.

Tim Lowden

Freddie Blicher

Feb 19, 2020