Skip to main content

An official website of the United States government

Here’s how you know

Official websites use .gov
A .gov website belongs to an official government organization in the United States.

Secure .gov websites use HTTPS
A lock ( Lock Locked padlock ) or https:// means you’ve safely connected to the .gov website. Share sensitive information only on official, secure websites.

Digital.gov Logo

Guidance on building better digital services in government

  • News
  • Events
  • Resources
  • Communities
  • Tools
  • About
  • Subscribe
  • Write for us
  • Contact
  1. Home
  2. Topics
  3. Customer Satisfaction

Customer Satisfaction

News and Events on Customer Satisfaction

37 posts

5 Crucial Steps for Conducting an Effective Customer Interview

When focusing on customer experience, we all know that we need to truly understand our customer if we expect to provide them with an enjoyable experience. In an effort to do so, organizations often jump right to a survey to identify their customers’ needs and wants. While surveys are a great first step to understanding
Posts by Victoria McFadden Posts by Anahita Reilly
May 26, 2015

Top 5 Ways to Increase Email Survey Responses

Surveys are a great way to gain valuable insight into your customers’ true interests and needs. With the abundant number of survey tools available, it’s almost too easy to quickly put together a survey and send it out to your target audience. All too often, organizations will be in a hurry to get their survey
Posts by Zhanrui Kuang
May 20, 2015

Government Services Through a Life Events Approach

The federal government is increasingly focused on designing and delivering citizen-centered services with enhanced experiences that deliver value to customers. These ideals are established in the Presidential Management Agenda Customer Service Cross-Agency Priority Goal, the Digital Government Strategy, and various open government activities. Designing services to be responsive to be life events that drive public
Posts by Mary Ann Monroe
May 15, 2015

Our Customer is Your Customer: Working Together to Improve Search on .Gov Websites

We know search engines aren’t Magic 8 Balls, but that’s still how we expect them to behave. We want them to answer our complex and burning questions based on just a few words. And we’ve felt that frustration when the top search results don’t serve our needs, and the results page itself makes us work.
Posts by Dawn Pointer McCleskey
May 14, 2015

Customer Experience Roundup 2015

This month, our round up focuses on customer experience (CX). As I was rounding up the CX events and articles we’ve shared on DigitalGov over the past year, I realized that CX touches all of the work we do. From Web to mobile to contact centers and social media, we need to not only be
Posts by Alycia Piazza
May 11, 2015

Monthly Theme: Customer Service in the Federal Digital Space

“The customer is king.” “The customer is always right.” Regardless of your feelings on these age-old customer service adages, the fact remains: we’re all serving someone. No matter what corner of the federal digital space you occupy, you are connecting with people, and the outcome of those connections matters. To recognize the importance of these
Posts by Jacob Parcell Posts by Ashley Wichman
May 07, 2015

The Ex-Im Bank Annual Conference: A Valuable Tool in the Government CX Toolbox

It can be easy to forget that customer experience (CX) improvement efforts within the government sphere aren’t limited to surveys, journey maps, analytics, big data, apps, and technology. Watching Export-Import Bank’s Annual Conference come together, I’m reminded of the fundamental role that interpersonal communication plays in improving customer experience, from the front line of our
Posts by Stephanie Thum
Apr 20, 2015

Monthly Theme: How Federal Contact Centers Deliver Great Customer Service

At the end of last year, DigitalGov posted an article predicting that 2016 would be the year of the customer. Stephanie Thum, Vice President of Customer Experience at Export-Import Bank, looked at the great strides made in federal customer service in 2014 and called it the year of “planting seeds.” She then pointed to 2015
Posts by Ashley Wichman
Apr 08, 2015

What is the Digital Analytics Program (DAP)?

The Digital Analytics Program (DAP) is a cornerstone of the 2012 Digital Government Strategy’s mission to improve the citizen experience by streamlining the collection and analysis of digital analytics data on a federal
Posts by Tim Lowden Posts by Marina Fox
Mar 04, 2015

4 Tips on Great Survey Design

Whether they pop up while perusing an e-commerce site or land in your inbox after your bumpy flight in from Chicago, surveys are used in many different industries to gauge customer satisfaction and glean insight into user motivations. They are a useful tool in the kit of a user experience designer or anyone
Posts by Georgia Gallavin
Nov 10, 2014

Should Your Agency Be Offering Chat Service?

Live Web chat is an important component of good customer service. People like having the option of talking with an agent in real-time without having to pick up the phone. While live chat is not widespread, several agencies have shown great success in serving the public through this alternative channel. At a recent Government Contact
Posts by Tonya Beres
Jul 28, 2014

Using Analytics to Create Change: USA.gov Usability Case Study

While many people tout the death of the home page, it’s still an important piece of the user experience on USA.gov. In 2013, 30 percent of all sessions on USA.gov included the home page—that’s 8.67 million sessions. The numbers for GobiernoUSA.gov are even higher—79 percent of all sessions included the home page. According to Jakob Nielsen, “A
Posts by Michelle Chronister
Jul 01, 2014

Government CX: Where Do You Find the Right Foundational Metrics?

Customer service. Customer satisfaction. Improving the customer experience. These buzzwords have become well-trodden territory among government strategists as a new wave of agencies attempt to ignite—or reignite—a focus on customers. Of course, putting customers first is a worthy goal. But what, exactly, do we mean when we use words like “service” and “satisfaction”? These terms
Posts by Stephanie Thum
Jun 16, 2014

Three Concepts for Excellence in Contact Centers

Using contact centers to deliver digital services is an emerging area in government. Due to the growth of online services, centers receive more attention and represent an important touch point for customers. When you need to speak directly with someone to get help or resolve an issue, it must be a good experience. This reflects on
Posts by Mary Ann Monroe
Jan 10, 2014

Top 8 Best Practices for Federal Contact Centers

Posts by Barbara Walton
Jan 09, 2014

What Is a “Customer Centric” Culture?

In our very first customer experience (CX) blog post about GSA’s Office of Citizen Services and Innovative Technologies’ (OCSIT) Customer Experience Program, we published our principles and values. Our core principles say that all staff will: Take responsibility for providing an experience greater than customer expectations. Engage, listen and resolve. Design business from the outside
Posts by Martha Dorris
Sep 27, 2013

Digital Metrics for Federal Agencies

Digital metrics are critical for measuring, analyzing, and reporting on the effectiveness of your Web, mobile, social media, and other digital channels. Every agency should have a metrics strategy to measure performance, customer satisfaction, and engagement, and use the data to make continuous improvements to serve its customers. Part 1: Common Metrics: Guidance, Best Practices, and
Posts by Marina Fox
Jul 15, 2013

comScore Report, October 2012

In October 2012, comScore, a Web analytics research company, released an independently produced report that analyzes 75 federal agency websites on a range of quantitative and qualitative factors. The report was provided to GSA as part of GSA’s contract with comScore to collect analytics on federal websites. This report focuses on consumer impressions of public websites. comScore
Posts by Marina Fox
Nov 14, 2012
  • 1
  • 2

Join 60,000 others in government and subscribe to our newsletter — a round-up of the best digital news in government and across our field.

Return to top

Learn

  • News
  • Events
  • Resources
  • Communities
  • Tools

Contribute

  • Write for us
  • Host an event
  • Edit on GitHub

About

  • About Us
  • Site Policies

Social

  • Twitter
  • Facebook
  • YouTube
  • RSS
  • Email us
GSA logo

Digital.gov

An official website of the U.S. General Services Administration

  • About GSA
  • Accessibility support
  • FOIA requests
  • No FEAR Act data
  • Office of the Inspector General
  • Performance reports
  • Privacy policy
Looking for U.S. government information and services?
Visit USA.gov
Report an issue