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CDC’s surveillance systems track HIV, AIDS, viral hepatitis, STDs, and TB. Getting this information to those who need it most in an accessible, usable, and meaningful format is a primary goal for CDC. The launch of Atlas in 2012 made this a reality with an online resource that gave users tools to create customized tables,
As localities struggle with issues such as the Zika virus and the Opioid epidemic, gathering and disseminating trustworthy information can be daunting. But one group of Federal agencies and offices have come together to create a free and easy way to incorporate public health web content, images, video, microsites, data, and infographics into other sites,
We have previously written about microsites in the federal government. A microsite is a small collection of web pages—a subset of an organization’s full website. Partners can embed microsites that present curated information on a specific topic or campaign directly within their own websites. And perhaps best of all, microsites that are API-enabled are maintained and updated
Structuring your content for portability across media platforms gives your agency the ability to not only place your message on other properties, but gives you the assurance that your information will always be up-to-date across multiple platforms. This ability is never more important than during an emergency, whether it is a natural disaster or a
Lately, we have been hearing a lot about microsites—CDC’s Zika Virus microsite provides up-to-date information on the virus—but the big question is: What are they? A microsite is a single or small collections of pages that are meant to encourage user interaction while conveying information. A microsite has the power to educate consumers regarding a
How do you reach audiences with important health information and leave users asking for more? Is it enough to create responsive websites written in plain language or to design apps with health tips optimized for handheld devices? While those ideas are a step in the right direction, we do not live in a world where,
You can now help your audience stay up-to-date on the Zika virus outbreak—and others—through the Centers for Disease Control and Prevention (CDC)’s microsite, which is an easily embeddable collection of virus information for your agency’s website.
When discussing trends for 2016, I made some mention of the content overload that started in 2015 but will certainly increase in 2016. Contently recently found that organizations created 73% more content in 2015 than in 2014. I see no reason why that number will decline in 2016, especially as content becomes the beast of
Open and structured content models assist in the dissemination of information to various devices and media types. In the age of smartphones, tablets, social media tools, syndication and websites, the need for modular content is growing. How can you make your content adaptive to all of these mediums? Open and structured content models can help you create
If good content is essential to good user experience, as Tyrus Manuel proposes in his November 23, 2015, DigitalGov post, then plain language is also part of good user experience. Plain language helps the public do what they need to do—find forms, apply for benefits, look up information and more—when they use federal websites and other
A recent DigitalGov webinar on syndicated content and the recent achievements of the Centers for Disease Control and Prevention helped open my eyes even wider to the possibilities of open and structured content. By offering critical health information via syndication, CDC and other Department of Health and Human Services agencies are helping resource-strapped local agencies share
Hispanics are one of fastest growing demographics in the U.S. But like any demographic, there are important nuances to consider when connecting with this audience. Insight into your audience’s motivations, behavior and preferences is key for anyone trying to engage with the public. We know every day that more and more Hispanics are on social
The Challenge Much like GSA experienced three years ago, the Management Information Systems Office (MISO) organization at the Centers for Disease Control and Prevention (CDC) had a vision, a crazy deadline, and the need to change and change fast. MISO is responsible for developing, maintaining, and managing a variety of enterprise business systems across the CDC.
The Portable Document Format, or “PDF” file, is one of the staple productions of many communications professionals. It’s compact, prints exactly as formatted, and allows for clean, multiplatform distribution. However, it’s the old “U.S. Route” on the Digital Interstate. Let’s take an average user of a U.S. government website: a 45 year old PC user
While Facebook and Twitter are the most popular social media platforms (according to some rankings), your agency can and should evaluate the benefits of platforms like Pinterest, which have seen major growth in users and activity. In the last six months of 2014, Pinterest increased its membership by 57%, while Facebook and Twitter only grew by
This month, our round up focuses on customer experience (CX). As I was rounding up the CX events and articles we’ve shared on DigitalGov over the past year, I realized that CX touches all of the work we do. From Web to mobile to contact centers and social media, we need to not only be
Spread the Word about Clinical Trials! As we have recently seen with the Ebola outbreak, clinical trials are immensely important to medical advancement and treatment. The National Institutes of Health (NIH), in conjunction with the Centers for Disease Control and Prevention, has developed a new syndication tool to disseminate NIH Clinical Trials information. This effort
Don’t forget, mobile first strategy can include text messaging and SMS, not just native apps and responsive Web design. Ninety percent of all SMS messages are read within three minutes of being received, according to a recent blog post on Gigaom. Paired with an average open rate of 98% (versus 22% for email) and the
In December of 2004, the Office of Management and Budget (OMB) issued the first Policies for Federal Public Websites. Over the past decade, we’ve seen technology completely transform how government delivers information and services to the public. On this 10-year anniversary, we’re taking a walk down memory lane to recap some of the pivotal moments
Are you like me? Do you consistently eat too much on Thanksgiving to avoid invasive family conversations that have a high probability of 1) turning awkward and 2) forcing you to abandon a sworn blood oath to never again reveal details of your private life to loved ones? Don’t be like me. It’s your holiday,