How do we choose color in digital design? In print, we have the Pantone fan and what you see is what you get — as long as your printer is color calibrated. With computer monitors, one does not get such precision, even within one office. So how much time and effort do you spend on color selection? What you select could be your agency or office standard for the next five, ten or one hundred years!
User Experience Community Of Practice
If you were to perform research on the value proposition of training videos, you would notice that opinions are split on their efficacy. Despite all the tools that are out there that can help you evaluate video quality, views, and drop-off, there are some things that should be considered in the analysis of your organization’s videos. As a member of the Service Design practice at the Consumer Financial Protection Bureau (CFPB), I was tasked with a research project evaluating how non-consumers interact with the CFPB in regards to complaint data.
When you want to do a usability test, sometimes you have to step out of your comfort zone and get creative to get the job done. That’s just what happened to us. We’re well practiced at usability testing at USAGov—in person, remote, hallway tests, first-click tests—all of these things we manage without blinking an eye. But this spring, we tried something new. Our office was planning to make some changes to our IVR script.
Summary: Clinicians using electronic health record (EHR) systems to make requests for patients need an intuitive, but safe, method of confirming that they want to cancel a started function or form. Recently, Veterans Health Administration (VHA) developers asked Human Factors Engineering (HFE) to assess a concern that a confirmation dialog in the EHR contained unclear button labeling that might easily confuse or slow down clinicians who encountered it, and created inconsistent messaging across the application.
Paying incentives to test participants is standard practice in research and usability testing. While some people may be willing to participate for free, many aren’t. Incentive payments help ensure people will take the time to travel to your office and give you 30, 60 or even 90 minutes of their time. However, government researchers and user experience specialists have limitations on how—and how much—they can pay participants. Recently, federal user experience practitioners discussed the mechanics of how to get the right payments to the right people for the right research.
Over the past few years, many agencies have learned how to do user experience (UX) with few resources. And while that’s still a problem at many agencies, many UX initiatives have been gaining momentum and attracting new stakeholders. Federal-wide efforts like the Social and Behavioral Sciences Team (SBST) and the U.S. Digital Service’s (USDS) promotion of good design principles, such as 18F’s recently-released Web Design Standards, show just how far this effort has come.
Users have questions. Your content and website navigation can help them find answers, or potentially cause frustration. One tool for answering questions is up for debate: are FAQ sections still relevant in 2015, or are they a relic of bygone days? Nielsen Norman Group recently published two articles arguing for the continued use and usefulness of FAQs: FAQs Still Deliver Great Value and An FAQs User Experience. In response, a counter opinion was released by Gerry McGovern: FAQs Are the Dinosaurs of Web Navigation.
Users don’t like surprises. Unexpected or unwanted content undermines the credibility of your agency and frustrates users who come to your website looking for specific information. Using links appropriately in your website content is one way to build trust with users, according to an article by Kara Pernice of the Nielsen Norman Group. Here’s a real life example: If the link above led to an article about 3D printing, you’d probably be pretty annoyed right now.
So, you have some systems or tools your customers or employees access. Maybe you want to put together a robust capability to conduct usability testing. How do you start formalizing user experience (UX) into your organization? Brad Ludlow at GSA tossed this topic out on the User Experience community listserv, and I’ve encapsulated the superb discussion that followed below. Here, then, are four easy steps to building User Experience into your office:
Performance Analytics for Social Media Decision Making. Creating Adaptive Content. Usability Testing. These are just some of the areas of programming we are putting together. After taking a look at the most widely attended events in 2014, we decided to gather ideas we received from community and program leads for our 2015 events lineup through DigitalGov University (DGU). We’ve identified primary needs in each community, but this is just the top of the line-up because we will continue to offer just-in-time training on the things you need when you need it.
In 2012, the Federal Reserve Board used the Top-task methodology to redesign our intranet, called Inside the Board, which had not been significantly updated since it was launched in 1995. After determining the top tasks the audience needs to accomplish on a website, you can run usability tests to gain knowledge and improve the site. The project was wildly successful. Task completion ratings rose to more than 90% after the redesign, from 58% on the legacy site—drastically increasing the productivity of the Board’s employees.
We were hoping for 30, but we got more than 100 user experience professionals and novices on Jan 28, 2014, for our User Experience (UX) Summit at the General Services Administration. The event was sponsored by the User Experience Community of Practice and the DigitalGov User Experience Program. Here’s what we discussed: The Paperwork Reduction Act (PRA) Three speakers shed some light on the vitally important PRA process: Bridget C.