Government Launches Login.Gov to Simplify Access to Public Services

Aug 28, 2017 | ,

Joel Minton, a member of the U.S. Digital Service, is working with GSA’s Technology Transformation Service as the director of login.gov. Tom Mills is the Chief Technology Architect at U.S. Customs and Border Protection. In early April, the U.S. Digital Service and 18F launched login.gov, a single sign-on solution for government websites that will enable Read »

Government Launches Login.Gov to Simplify Access to Public Services

The Essentials of an Editorial Calendar

Oct 24, 2016 |

Anyone engaged in content marketing or content production probably owns a robust editorial calendar. A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year. At USAGov we cover a lot of topics and partner with many agencies. Having an editorial Read »

The New Vote.gov: Leaner, Faster and Multi-Lingual

Sep 28, 2016 |

One year ago this week, we launched vote.gov (also known as vote.usa.gov). It’s a concise and simple site with a single mission: direct citizens through the voter registration process as quickly as possible. It was created by a joint team of USA.gov staffers and Presidential Innovation Fellows, all of whom work within the General Services Read »

Joining Forces with BusinessUSA to Better Serve Our Nation’s Businesses

Jul 19, 2016 |

Four years ago, BusinessUSA launched with a mission to revolutionize the way government provides services to small businesses and exporters. Using technology to erase bureaucratic boundaries, BusinessUSA streamlined the way businesses find and get what they need from government. This “no wrong door” approach combined resources from over 800 websites and created a single point Read »

The Great Pinterest Experiment: One Year In

Jun 13, 2016 | ,

Last summer, Kids.Gov revamped its presence on Pinterest in an attempt to find new ways to connect with its followers. The Marketing Team set out to learn more about our audiences and the kind of content they like. Despite being a difficult platform to navigate, we set lofty goals for ourselves and developed a timely Read »

Kids.Gov Reenvisioned

May 23, 2016 |

At USAGov, we always put our customers first. In the wake of our rebranding efforts, our desire to create a positive user experience across the organization has pushed us to turn a scrutinous eye toward Kids.gov — a site focused on providing information and resources to parents, teachers, and kids. In a cross-organizational effort, individuals Read »

What do Mac & Cheese and Power of Attorneys Have in Common?

Feb 26, 2016 |

They ranked among our top three most popular emails in 2015. At USAGov, we know that email is often our #1 driver of traffic to our content, and nine out of 10 times it’s our go-to outreach tool for disseminating timely information. But doing email sends consistently and effectively isn’t always clear cut, especially when Read »

#SomosSocial: 5 Keys for Government to Reach Hispanics Through Social Media

Nov 5, 2015 | , , ,

Hispanics are one of fastest growing demographics in the U.S. But like any demographic, there are important nuances to consider when connecting with this audience. Insight into your audience’s motivations, behavior and preferences is key for anyone trying to engage with the public. We know every day that more and more Hispanics are on social Read »

USA.Gov Launches vote.USA.gov to Help Citizens Register and Connect with States

Sep 23, 2015 |

One of the most important rights of American citizens is the right to vote. It is the foundation of our democracy, and in many ways, the basis of our government. This is why the team at USA.gov is excited to announce the launch Read »

Journey Mapping the Customer Experience: A USA.gov Case Study

Aug 12, 2015 | ,

Journey maps are a visual representation of a customer’s end to end journey with your product or service. They are a powerful tool for exploring key interactions and experiences with your organization, programs, and/or services. Journey maps describe a customer’s entire journey, even the parts that occur before and after contact with your organization. They Read »

Real Internationalization Isn’t Just Geographic: It’s Linguistic

Jun 19, 2015 | , , ,

Twenty years ago, the chances of watching an NBA game with commentary in a language other than English were small. Today, the NBA transmits games in 47 languages to 215 countries across the world. This is a perfect example of how organizations have evolved over time to meet the demands of their audiences. Evidence like Read »

Finding the Best Mobile Moment Is the First Stepping Stone to Anytime, Anywhere Government

Jun 1, 2015 |

Mobile-friendliness is a must for government. But mobilizing the whole digital enchilada takes time due to various challenges, as experiences from the Department of Education and National Park Service have illustrated. Many agencies are thinking big things for 2015, but if your agency is struggling with that first mobile implementation, you will be asking yourself Read »

Government Services Through a Life Events Approach

May 15, 2015 |

The federal government is increasingly focused on designing and delivering citizen-centered services with enhanced experiences that deliver value to customers. These ideals are established in the Presidential Management Agenda Customer Service Cross-Agency Priority Goal, the Digital Government Strategy, and various open government activities. Designing services to be responsive to be life events that drive public Read »

USA.gov in Beta: Tell Us What You Think

May 4, 2015 |

Thirteen years in digital is an eon, and on the eve of its 13th birthday, we at USA.gov found ourselves reckoning with a mid-life crisis. In the thirteen years since Firstgov.gov was launched (and ten years for FirstGov en Español), the sheer volume and sophistication Read »

DigitalGov’s Inaugural Podcast: How IVR Supports Contact Centers

Apr 30, 2015 |

​DigitalGov University has added podcasts to our suite of offerings on DigitalGov, featuring interviews and discussions with leaders in the DigitalGov community. For the first edition, we talked to Diane ​Devera, “Voice of the IVR” for the USA.gov Contact Center. In this 10 minute discussion with Jacob Parcell, Manager of Mobile Programs, Devera discusses several Read »