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The Content Corner: Ranking Six Common Content Types

In last week’s column, I went back to a frequent theme of mine and discussed another method for helping to feed the content beast, which was learning when to say no to a new and potentially resource devouring digital channel or platform. However, we also need to take a look at six of the most common content types that you may be creating and examine the ROI for each. Ascend2 recently published the results of their annual Content Marketing Survey providing some useful insights into the effectiveness of specific content types measured against the difficulty it takes to create them.

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QR Codes

QR Codes or Quick Response codes are two-dimensional codes that are scanned with a smartphone, connecting individuals to additional online content or information. They are made up of modules arranged on a contrasting background. How QR Codes Work To use barcode technology, a barcode reader must be enabled or downloaded on your smartphone. Each reader is a little different, but the user typically lines up the code in their viewer and activates the reader.

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