United States Postal Service

The Postal Service Just Broke Analytics.usa.gov

Ok, so it didn’t *really* break it. But you might notice that the amount of “people on government websites now” on analytics.usa.gov is a lot higher than it used to be. The Digital Analytics Program (DAP) team has been working with a team from the U.S. Postal Service over the past few months to implement DAP on usps.com and all usps.com subdomains. Last week, DAP was activated on the pages, and we nearly passed out when we saw the first data coming in.

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Post Office Whenever and Wherever—USPS Mobile® App

Gone are the days when you have to drive miles on a hot and humid afternoon or a cold wintry morning to your local post office to mail your letters, get your stamps or determine how much postage you will need for that package. Technology has become integral to our lives, and now many of these familiar postal services are available at our fingertips on our mobile devices. Categorized under business, the USPS Mobile® app services customers’ postal needs.

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How Government will Accelerate Anytime, Anywhere Services and Information in 2015

Innovative wearables, stronger wifi and more 3D printing have been among the many projections for the future of mobile in 2015. Whatever comes to pass, we can be certain that the anytime, anywhere user will develop new habits and desires based on new trends. Government must accelerate its customer service approach with anytime, anywhere efforts to keep up. Here’s what I see agencies will have to do to keep up and–just maybe get ahead–in 2015.

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The API Briefing: NASA and USPS Explore the Holographic Computing Frontier

Big news in the technology world as Microsoft unveiled HoloLens and Microsoft’s use of holographic computing in the upcoming Windows 10 release. Holographic computing or augmented reality uses computer-generated images that are overlaid on real world videos. For example, a user can view a car through their smartphone. An app can project information such as make and model, fuel mileage, and other facts onto a real-time view of a particular car.

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Trends on Tuesday: Mobile Location Data Improving

Imagine a world where your mobile device delivers ads for goods and services within 100 yards of your location. According to Thinknear, a leader in targeted mobile advertising, that future may soon be a reality. Here’s what Thinknear found when measuring the accuracy of location data used in mobile advertising: 67% of ad inventory comes with latitude and longitude information compared to 10% a few years ago 34% of mobile impressions are accurate within 100 meters; 9% are between 100 meters and 1000 meters; and 30% are between 1,000 meters and 10,000 meters 20% of mobile location-based ad inventory is outside 10,000 meters—more than six miles off target Mobile marketers aren’t the only ones who can benefit from accurate location data.

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