Trends on Tuesday

Trends on Tuesday: As Mobile and Desktop Email Open Rates Converge, Responsive Sites Are Crucial

Mar 15, 2016 |

A new report about email usage reinforced the importance of always building responsive websites. Yesmail’s quarterly report showed that mobile and desktop email click-to-open rates are converging to almost the same level for the first time ever. As people become more mobile-first and mobile-only users of the Internet, users opening emails on their desktop devices Read »

Trends on Tuesday: Facebook and Google Products Dominate App Usage

Mar 1, 2016 |

Comscore released new data this month about trends in the smartphone space. The data showed that the Android platform grew in market percentage (when combining all Android manufacturers). Android overall grew 1% from September to December at the cost of Apple and Blackberry, which dropped 0.7% and 0.3%, respectively, in smartphone market share. Comscore’s data on the most Read »

Trends on Tuesday: Robot Messaging Goes Mainstream

Feb 16, 2016 |

John Connor can’t save you. Robots are here to take over the world. Two interesting new consumer mobile and digital content experiences were launched in the past week, signaling some of the first mainstream brands embracing this new paradigm of interactive, bot-driven content experiences: Quartz’s News App and The New York Times Election Slack Bot. Both Read »

Trends on Tuesday: Retaining Your Mobile Audience Is Critical (and Difficult!) From Day 1

Feb 2, 2016 |

Google Product Director and author, Luke Wroblewski, wrote a piece about how perfecting your Day 1 experience for users is critical because retention after that point is incredibly difficult. Wroblewski said that 25% of native mobile apps are abandoned after their first use and that the number of active users drops 77% in the first three days after Read »

Trends on Tuesday: Will Phablets Dominate the Mobile Market in 2017?

Jan 19, 2016 |

Phablets, once mocked for their large size, may be the next big form factor dominating mobile devices, if new data from the holiday season is any indication. Flurry Mobile, part of Yahoo’s mobile analytics division, published two reports about phablet devices at the beginning of the new year, showing their continued growth and that people use Read »

Trends on Tuesday: 10 Mobile, Government and Tech Trends for 2016

Jan 12, 2016 |

As we move into 2016, here are 10 trends I foresee flourishing around mobile, technology and government: The mobile-majority tipping point in government. Many agencies are already past this point, but as a whole, government websites are still desktop-majority, with 66% of people accessing federal websites via desktop and 34% on mobile. In 2016, the double-digit mobile Read »

Trends on Tuesday: Mobile-Only U.S. Audiences Grow While Broadband Usage Drops

Jan 5, 2016 |

The Pew Research Center released an interesting report about home Internet usage that revealed broadband usage plateaued in 2013 and, in fact, dropped 3% in 2015. Later in the report, Pew states the growth in mobile-only audiences compensated for the drop in home broadband usage, so the overall number of people with Internet access hasn’t changed Read »

Trends on Tuesday: Providing Anytime, Anywhere Government Through Mobile App Competitions

Dec 29, 2015 |

Agencies have used an open data competition approach in their quest to provide anytime, anywhere government. For example, in 2011, the Environmental Protection Agency (EPA) conducted the Apps for the Environment challenge and has a hub for apps created using EPA data. Here’s an update on challenges hosted by other agencies: The National Institute of Standards Read »

Trends on Tuesday: Holiday Shopping Sales Show a Move Towards Mobile-First

Dec 15, 2015 |

U.S. shoppers are increasingly using their mobile devices to make purchases during the busiest shopping days: Black Friday and Thanksgiving weekend. According to Custora, online Black Friday sales rose more than 16% compared to last year, and smartphone use rose to more than 36% (up from 30% last year), with iPhones accounting for the lion’s share of Read »

Trends on Tuesday: Adobe Moves Beyond Flash

Dec 8, 2015 |

Half a decade since Steve Jobs declared war on Adobe Flash and refused to support it on Apple’s mobile and tablet devices, Flash is finally losing its crown as one of the stand-alone products of Adobe. In the announcement, Adobe said, “Flash has played a leading role in bringing new capabilities to the Web. From Read »

Trends on Tuesday: Facebook, TV and How to Reach Millennials and Hispanics

Dec 1, 2015 |

How do you capture millennial and Hispanic eyes? Through their hands. (More specifically: their mobile devices, and the social apps within!). AdAge recently analyzed a study from Nielsen’s Homescan panel which found that in a typical month, 12.2% of millennials can only be reached through TV (looking at the top 10 networks only) versus 14.2% Read »

Trends on Tuesday: What Mobile Devices Do People Use to Access Federal Sites?

Nov 24, 2015 |

Mobile users of government websites are growing in double digit percentages and will likely soon become the majority. For some recent internal project research, I dove into some of the federal government-wide analytics looking at mobile usage and found a few interesting tidbits to share: It’s an OS battle of the As. Apple devices slightly Read »

Trends on Tuesday: Smartphone and Tablet Adoption Grows While Other Digital Devices Slump

Nov 17, 2015 |

Pew released a recent report tracking trends in digital device ownership and found smartphones and tablets have continued to grow in recent years, while other devices have stalled. The big headlines from the report are: Cell phones are now in the hands of more than 92% of U.S. adults, although this trend started to flatten Read »

Trends on Tuesday: 5 Tips for Designing Touch Interactions

Nov 10, 2015 |

Josh Clark, one of the pioneers of touch Web design, and author of Tapworthy and Designing for Touch, published an excellent article on A List Apart analyzing How We Hold Our Gadgets that has a wealth of data and graphics about this interesting and emerging design challenge. Below are 5 notable lessons from the post: 1. Portrait (vertical) orientation dominates Read »

Trends on Tuesday: Forecasting the Internet of Things

Nov 3, 2015 |

An industry group tracking the growth and production of the “Internet of Things,” a term given to Internet-connected devices and accessories, is predicting that growth will slow over the next 6 months, but then surge 3 times as fast, over the following year. The research was organized by the IoT M2M Council, which is made Read »