Trends on Tuesday

Trends on Tuesday: Kids are Going Mobile

Sep 10, 2013 |

From the time they can grasp an object in their hands, children are reaching for electronic gadgets of all kinds—particularly our smartphones and tablets. The early adoption of mobile is growing each year as evidenced by this infographic from EveryDayFamily.com. 30 percent of 2- to Read »

Trends on Tuesday: Companies Use Mobile for Brand Loyalty

Sep 3, 2013

A recent survey of 100 retailers by EPiServer found that 46 percent of those with a mobile strategy in place and 74 percent of those planning to launch one soon said they are using mobile primarily to increase customer loyalty or provide a more personalized experience for Read »

Trends on Tuesday: Why You Should Be Accessible on Mobile

Aug 27, 2013 |

MobileMarketingWatch released an article explaining why it is important for the workplace to be making the move to mobile. When it comes to marketing, it is essential to understand your customer and be easily discoverable or else your product will go unseen. It is all about Read »

Trends on Tuesday: Latinos Embrace the Mobile Future

Aug 20, 2013 |

Latinos appear to be adapting to mobile technology faster than other groups, according to Mobile Future. They are ahead of the average U.S. population in several key categories, such as: 47% of Latino adults have embraced wireless exclusively versus 34% of all U.S. adults Read »

Trends on Tuesday: People Are Crazy about Mobile!

Aug 13, 2013 |

The way people are using mobile is changing—we are socializing in new ways; performing tasks in new ways, often multi-tasking between activities; and sharing and gathering information in new ways. Read »

Trends on Tuesday: A Record 230 Million Smartphones Shipped Q2 2013

Aug 6, 2013 |

According to research done by Strategy Analytics, global smartphone shipments grew 47 percent from 156.5 million units in the second quarter of 2012 to 229.6 million units in the second quarter of 2013. Additionally, the research finds that this growth is being driven by demand for Android phones Read »

Trends on Tuesday: Identify Your Mobile Personas

Jul 30, 2013 |

Sparksheet recently posted an article by Greg Hickman, where he explains how to create mobile personas for your consumers when developing a mobile strategy. When it comes to mobile Read »

Trends on Tuesday: Uprise of SMS Marketing

Jul 23, 2013 |

MobileMarketingWatch recently published an article on how the SMS marketing world is changing. Due to its popularity, SMS has evolved into one of the most effective mobile marketing strategies. Improves Relevance for All: Marketers tailor campaigns to a variety of interests in order Read »

Trends on Tuesday: Mobile a “Second Screen” for TV Viewing

Jul 16, 2013 |

A study conducted by Nielson for Q1 2013 reports that almost half of all mobile users use their mobile devices as second screens while watching TV on a daily basis (46% for smartphones, 43% for tablets). Read »

Trends on Tuesday: Top Smartphones on the Market

Jul 9, 2013 |

ComScore recently released key trends in the United States’ smartphone industry for three months (February-May) with Apple ranked as the top smartphone manufacturer and Android as the top smartphone platform. During the three months, 141 million people owned smartphones. Top Smartphone Original Equipment Manufacturers Read »

Trends on Tuesday: 10 Mobile Trends to Embrace

Jul 2, 2013 |

Jackie Rov of tmgmedia points out that with more than a billion smartphones in consumer’s pockets, it’s more important than ever for brands to adapt their strategy to mobile trends. To engage with consumers in the mobile era, we must understand the shift in consumer behavior Read »