The Content Corner

A February Focus on Content on DigitalGov

Feb 12, 2015 |

Good content drives your digital presence. No matter what you produce content for—social media, websites, blogs—getting people to see your work is critical. But getting noticed is not as easy as it used to be. A recent Vox article on the future of blogging talked about this problem: “The incentives of the social Web make Read »

The Content Corner: Content Pillars: The Foundation of Any Effective Content Strategy

Feb 9, 2015 |

If you and your organization don’t already have a content strategy, then you are most likely working too hard to create content that is less effective in communicating your desired message and less relevant to your end-user. The lack of a content strategy can leave you at the mercy of the content “beast” where you Read »