The Content Corner

The Content Corner: Defining Your Core

Sep 28, 2015 |

Through the course of this blog, I have frequently mentioned the need to feed the content beast and have discussed tactics such as the content pillar and various other aspects of developing a solid content strategy. Recent research from the Content Marketing Institute found the average business-to-business (B2B) company uses 13 content marketing tactics or Read »

The Content Corner: Harness the Power of User-Generated Content

Sep 21, 2015 |

As of 2015, Millennials spent 30% of their time consuming user-generated content (UGC), and 54% of that group find UGC more trustworthy than content generated by a specific brand. This covers everything from user-generated reviews on Yelp! to short-form videos. Another benefit of UGC is that it helps crowdsource the burden of feeding the content Read »

The Content Corner: Should You Stop Writing and Start Podcasting?

Sep 14, 2015 |

Several months or so ago, I raised the question of whether you and your agency should be podcasting. Incidentally, my post coincided with the launch of DigitalGov’s new podcast series. As I discussed in my previous post, the long-niche broadcasting format has continued to grow in popularity and success with popular podcasts such as NPR’s Serial and Read »

The Content Corner: Optimize Your Content

Aug 31, 2015 |

For the past several weeks, I have been writing about fairly cerebral and more technical aspects of content generation and language in general. This week, I felt it was time to get back to a more basic content concept: content optimization. Frequently when content optimization is discussed it is heavily focused on search engine optimization Read »

The Content Corner: Modular Design and Structured Content

Aug 24, 2015 |

Several months ago I discussed the concept of a world without Web pages and the importance of structured content and thinking about content, not pages. This week, I’m taking that discussion further by discussing the importance of modularity in Web design and how that complements our efforts to create more structured and reusable data. Break Read »

The Content Corner: Using Natural Language Processing to Improve Rulemaking

Aug 17, 2015 |

For the past several weeks, I have been inflicting you with my recent dive down the rabbit hole of natural language generation and the larger discipline of natural language algorithms. Most of the focus has been on the power of natural language generation and how it can help you rapidly produce content on a wide Read »

The Content Corner: Can Automated Content Creation Help Your Agency?

Aug 10, 2015 |

Nearly half of companies recently surveyed said that automating content creation would save their content marketing teams the most time. We’ve already covered Natural Language Generation (NLG) algorithms and how they have made some forms of automated content generation a reality already, such as for sports recaps or financial data reporting. Let’s take a deeper Read »

The Content Corner: Rise of the Machines

Aug 3, 2015 |

In the span of two days, I received as many emails from respectable content marketing blogs worrying about the dangers of machines taking the jobs of bloggers and other content creators. The man vs. machine dynamic has existed since the dawn of the industrial age, but is it finally reaching the point where a technology Read »

The Content Corner: Supporting Your Content

Jul 27, 2015 |

This column revolves mostly around content creation and strategy, but an overlooked part of the content lifecycle is helping people find your content. Your content is made to be seen and without planning for promotion, it may never be found. The methods available to you may vary (wildly) at your agency, so remember your mileage may Read »

The Content Corner: Determining Your User’s Needs

Jul 20, 2015 |

I recently wrapped up a series of user interviews as part of a review of our judiciary-wide intranet in order to provide better digital services to our customers (and yes, our internal users are our customers, not just the general public). As I prepare to delve back into determining user and content needs for a Read »

The Content Corner: Create Better Mobile Content

Jul 13, 2015 |

All content needs to be developed with a mobile-first strategy, from headline choice to paragraph length. Although we are all now living in a post-mobilegeddon world, many of us are still implementing a mobile strategy. This strategy should consider several factors, including viewport size, cellular versus WiFi considerations, and load times. It should also include a Read »

The Content Corner: Creating Good Content is Hard

Jul 6, 2015 |

Throughout my five-plus months so far on this blog, I have focused a great deal on creating content, the various methods to improve your content, and what exactly content is. One thing that I may not have emphasized enough is the quality of the actual writing itself and how no content strategy on the planet Read »

The Content Corner: Telling Your Story

Jun 29, 2015 |

Storytelling plays an important role in helping to establish the human connection that is often lost in today’s digital deluge of information, shares and tweets. A large amount of the content we consume today is derivative, second-hand, and generally passes through us like a breeze. But by using a method of sharing content that is as Read »

The Content Corner: Writing Better Headlines

Jun 22, 2015 |

The clarity of a headline or title plays a critical role in whether your content is ever seen and read by your customers. As the battle for eyeballs continues to escalate, digital media providers seem to be resorting more and more to “clickbait” titles and headlines. However, as with all forms of overused marketing, consumers Read »

The Content Corner: Creating Engaging Content with Data

Jun 15, 2015 |

Over the last several years, continuing advances in computer processing power and storage have brought about the growth of what some call big data. Mobile and wearable devices now also generate large amounts of data via our Read »