The Content Corner

The Content Corner: Government as API

Feb 22, 2016 |

Here at DigitalGov, we generally focus on federal governmental digital efforts within the U.S. It is where we live and operate, so it makes sense, but many governments across the world struggle with the same issues and leverage technology as a common solution. When I came across an article where Australia announced its “government as Read »

The Content Corner: Location-Aware Content

Feb 8, 2016 |

While January was about looking ahead, February is focused on content and many of the new possibilities and challenges that will face us as content creators over the next year and beyond. At the intersection of these two themes lies the genesis of my topic today: location-aware content. More than a Map One of the Read »

The Content Corner: Four Ways to Help Your Content Stand Out

Feb 1, 2016 |

When discussing trends for 2016, I made some mention of the content overload that started in 2015 but will certainly increase in 2016. Contently recently found that organizations created 73% more content in 2015 than in 2014. I see no reason why that number will decline in 2016, especially as content becomes the beast of Read »

The Content Corner: Content Trends for 2016

Jan 11, 2016 |

The beginning of a new year is generally a time where people on a personal and professional level look ahead and prognosticate. When it comes to almost any digital media, the one thing we can be certain of is that the pace will quicken, the offerings will expand, and something totally unexpected will jump out Read »

The Content Corner: Can You Leverage Cornerstone Content?

Dec 21, 2015 |

If you have a website, then you most likely have cornerstone content—though you may not think of it in that way or even considered it. Just as in architecture, a cornerstone is a basic and essential part of any online presence. Cornerstone content is also important to any new visitors to your agency site, even if you Read »

The Content Corner: Is Pair Writing Right for You?

Dec 14, 2015 |

Fresh from last week’s article about workflows and their importance in the content creation process, I stumbled upon a new twist in content production known as pair writing. Many of you familiar with agile methodologies or software programming in general should know the term pair programming. Pair writing hopes to take some of the same Read »

The Content Corner: Work Smarter with Workflows

Dec 7, 2015 |

I noticed recently that I have spent a decent amount of time discussing or referencing content workflow, but I haven’t spent much time on how to actually create or use workflows. Developing content workflows can be a fairly painless process that can make your regular content creation a much smoother and efficient process. Content workflows Read »

The Content Corner: The Balance Between SEO and the User

Nov 30, 2015 |

I always think of SEO like the dentist—no one really likes it, but you need to do it. Yet, despite my lack of excitement for the topic, this will be at a minimum my second post (here’s the first) about the relationship between creating good content and SEO practices. Today I want to dive a little Read »

The Content Corner: Good UX Needs Good Content

Nov 23, 2015 |

As DigitalGov focuses on user experience this month it is good to remember one harsh truth: You cannot have a good user experience with bad content. It is important to keep a “content first” strategy in place during any website redesign or new site development. It is so easy for the various disciplines involved in Read »

The Content Corner: User Research for Complex Systems

Nov 16, 2015 |

My office is preparing to embark on a complete redesign of a 10-year-old system that averages 20,000 users a month. The success and adoption of the new system design and the product as a whole will be heavily determined by how well our team translates users’ needs. Providing a good user experience will also play Read »

The Content Corner: Structured Content and the Power of Syndication

Nov 9, 2015 |

A recent DigitalGov webinar on syndicated content and the recent achievements of the Centers for Disease Control and Prevention helped open my eyes even wider to the possibilities of open and structured content. By offering critical health information via syndication, CDC and other Department of Health and Human Services agencies are helping resource-strapped local agencies share Read »

The Content Corner: The Joys of the Content Template

Nov 2, 2015 |

Many of us depend a great deal on subject matter experts (SMEs) to generate content that will eventually end up on our site. These are men and women that have critical knowledge to share with our audiences, and it is our job to make it match our various editorial and content guidelines. Using a simple Read »

The Content Corner: Twitter, Apple News and the Importance of Our Websites

Oct 26, 2015 |

First, McDonald’s started serving breakfast all day. Now, Twitter announced it is dropping its 140 character limit for tweets. Black is white, up is down. Or is it really that big a deal? Is Twitter just keeping itself relevant in the battle for your content? LinkedIn and Facebook were first with their strong push for organizations to Read »

The Content Corner: Helping Your Content Contributors

Oct 19, 2015 |

Recently, I shared some suggestions and personal lessons learned for agencies either shopping for a new CMS or preparing to revamp their content strategy and workflow. Let’s take things one step further and focus on arguably the most important parts of your CMS: the content creator or user. Arguments can be made that content is the most Read »

The Content Corner: Content Management System Considerations

Oct 5, 2015 |

These days you couldn’t be faulted for thinking your content management system (CMS) choices are limited to two open source systems and maybe an enterprise-level offering that no one uses anymore. And while it’s true that for the public sector the popular open source options are extremely attractive from a cost standpoint, if nothing else, Read »