The demand for more automated, self-service access to United States public services, when and where citizens need them, grows each day—and so do advances in the consumer technologies like Intelligent Personal Assistants designed to meet those challenges. The U.S. General Services Administration’s (GSA) Emerging Citizen Technology program, part of the Technology Transformation Service’s Innovation Portfolio, launched an open-sourced pilot to guide dozens of federal programs to make public service information available to consumer Intelligent Personal Assistants (IPAs) for the home and office, such as Amazon Alexa, Microsoft Cortana, Google Assistant, and Facebook Messenger.
DigitalGov University (DGU), the events platform for DigitalGov, provides programming to build and accelerate digital capacity by providing webinars and in-person events highlighting innovations, case studies, tools, and resources. Thanks to your participation, DGU hosted over 90 events with 6,648 attendees from over 100 agencies across federal, tribal, state, and local governments. DGU strives to provide training throughout the year that is useful and relevant to you. One of the most resounding comments from digital managers last year was people wanted to be able to attend all of our classes virtually.
We’ve been excited to see the outpouring of interest this week in response to Yelp’s decision to amend their terms of service for official government use, a clear message that citizens want more ways to ensure their voices are heard by the public programs that serve them. Yelp is just one of dozens of platforms similarly available for agencies to listen to the “Voice of the Customer,” like Feedback USA.
Around this month’s Communities Theme, the DigitalGov team thought we’d round up your community rock stars. These are people in your communities who’ve gone above and beyond, who’ve contributed content, organized events, participated in developing toolkits and more. Let’s kick it off with the DigitalGov Summit Sounding Board. DigitalGov Summit Sounding Board For the 2015 DigitalGov Summit we pulled together innovators from across the federal government to guide the programming, promote the CrowdHall (and Summit overall) and help identify speakers.
You have a question about a project. You ping a coworker, who texts another colleague, who emails a listserv and receives 3 responses. And the problem is: where will your supervisor find the answer next month, when someone else asks the same question? Corralling the cacophony of texts, tweets, and emails is a serious undertaking. Some of the free tools designed to manage communication and increase efficiency now have federal-friendly terms of service (TOS) agreements.
It’s a beautiful day in the DigitalGov neighborhood, and we want you to be our neighbor: no red sweater required. The strength of digital government depends on robust collaboration across agencies, offices, and disciplines. The virtual federal neighborhood collaborates through numerous communities of practice, each of which promotes the open exchange of ideas and resources. Communities have already made a big splash in 2015, and for this month’s DigitalGov theme, we’ll highlight those efforts.
The #SocialGov Community is coming up on three years of hard work and pushing the boundaries on using social tools across the federal government. I’d like to start this round up by taking a look at the event we hosted last year, State of the #SocialGov 2014: 2 Years of Smashing Silos + Elevating Citizen Services with Social Media. Justin Herman, #SocialGov Community Lead, moderated a talk looking at the work delivered by the SocialGov CoP over the past 2 years and looked ahead to the next year.
[youtube=http://www.youtube.com/watch?v=ohmyOKPSGPg&w=600] Animated gifs are increasingly found throughout the digital experience of today’s users. They offer a dynamic presentation of information in a format that can be both more performance-effective and cost-effective than standard video or images, making them valuable for federal teams looking to bring their programs to the modern digital space and improve customer satisfaction. To find out how animated gifs can be developed to measurably improve public services, we hosted “Essentials of Animated Gifs for Gov” for almost 200 managers in the U.
The federal government is one of the largest consumers of products and services in the United States. Yet, many agencies face tight budgets and firm guidelines that restrict the parameters under which agencies can use a product or service to complete projects. This presents an interesting opportunity and dilemma for agencies who want to procure new digital tools to complete their projects. Dilemmas There are strict guidelines that govern the contracts and legal agreements into which the federal government can enter in order to use a tool or service.
We released the United States Public Participation Playbook this week, a new open resource agencies can use to evaluate and build better programs that give a voice to the people they serve—and the response was fantastic. Public servants and citizens around the world have shared it, and already are contributing new ideas that build from the work of the team of 70 federal leaders, more than a dozen engagement experts, and citizens themselves who worked together to launch it.
Performance Analytics for Social Media Decision Making. Creating Adaptive Content. Usability Testing. These are just some of the areas of programming we are putting together. After taking a look at the most widely attended events in 2014, we decided to gather ideas we received from community and program leads for our 2015 events lineup through DigitalGov University (DGU). We’ve identified primary needs in each community, but this is just the top of the line-up because we will continue to offer just-in-time training on the things you need when you need it.
When the Americans with Disabilities Act (ADA) was passed in 1990, there was no Facebook, Twitter, or LinkedIn. Since then, the number of social media channels, and their use for communication among all demographics, has grown exponentially. Unfortunately, however, despite newer ways to reach individuals living with disabilities, many individuals in this community face challenges in gaining full access to the content and conversation on social media platforms.
Social media for public service is a diverse field that uses platforms and data from both the private and public sectors to improve citizen services, make them easier to access and deliver them more cost effectively. It is not just public affairs or communications, but spreads into customer service, resource development and more. Many of the best examples of social media in government can’t be seen on the surface of a tweet or post, but in how these collaborative, engaging strategies improve the processes of public services themselves.
Public participation—where citizens help shape and implement government programs—is a foundation of open, transparent, and engaging government services. From emergency management and regulatory development to science and education, better and more meaningful engagement with those who use public services can measurably improve government for everyone. A team across the government is now working side-by-side with civil society organizations to deliver the first U.S. Public Participation Playbook, dedicated to providing best practices for how agencies can better design public participation programs, and suggested performance metrics for evaluating their effectiveness.
Content is no longer limited to .gov sites. As mentioned in a recent blog post, Sharing is Caring, Adding Social Media Accounts to Search, DigitalGov Search uses Flickr, Instagram, and YouTube to populate image and video search results. On September 30, 2014, I presented with Justin Herman from the Social Media Community of Practice about: What DigitalGov Search is How it integrates social image and video search How search analytics can help social media managers better understand their customers’ needs If you weren’t able to join us, you can download the slides or view the 30 minute webinar on YouTube.
Here at the U.S. Office of Personnel Management, we recently announced two exciting new government-wide working group teams with the mission of helping us use social media in ways we haven’t explored before. We’re hoping to recruit federal employees who are eager to dive in and help us tackle two important topics: employee recognition and recruitment and hiring. The first team will work on building a government-wide digital recognition program.
More than 100 digital engagement and open data managers from across government met with leaders in the private sector startup community August 7 at the White House for a summit on integrating our digital services with public participation to create more opportunities for innovation and tackle tougher challenges. The SocialGov Summit on Open Data Innovation was organized by the 700-member SocialGov Community and White House Office of Science and Technology Policy, launching a new inter-community initiative to apply combined open data, digital engagement, and innovative technologies to fields ranging from the Internet of Things and emergency management to modernization of the regulatory process.
We wanted to learn a little more about the Office of Women’s Health at FDA, where Alison Lemon, the SocialGov Community Knowledge Manager, works. So we sat down with Alison and learned about the interesting social media approach her office has taken, some of the thinking behind their strategy and what she sees as the future of social media in government. You can also follow her office’s work @FDAWomen. [youtube=http://www.youtube.com/watch?v=aKyfJTMszAY&w=600]
The Federal #SocialGov Community, a collective of almost 700 digital engagement managers from more than 120 government agencies, marked the 2nd anniversary of our program by releasing a suite of new collaborative services to help us better work together and with partners in the private sector to share resources and build public services of the 21st century. The online event, U.S. Federal SocialGov: 2 years of Smashing Silos + Elevating Citizen Services, focused on how collaborative, open participation in the development process will help public services better tackle performance analysis, policy development, accessibility for persons with disabilities, international partnerships and global digital engagement support.
The Web now contains over 1.51 billion pages of content, according to WorldWideWebSize.com. That’s a lot of reading material, and a lot of content competing with yours for attention. People won’t waste time (even a few seconds) on an article that doesn’t matter to them in some way—not when there are so many other interesting things to read on the Web. But what makes something “tweet-worthy?” What can you do to capture your audience’s attention and entice them to share broadly in their networks?
Now that Thunderclap has been approved for government use for nearly a year, we checked in with two agencies that have successfully used the crowd-speaking tool to rally their supporters and amplify their messages. In case you missed it, you can replay the webinar. [youtube=http://www.youtube.com/watch?v=QuACkq02GVw&w=600] What Makes a Thunderclap? Nicholas Garlow, public affairs specialist with the Department of Health and Human Services (HHS) used Thunderclap to support Open Enrollment Season for Healthcare.
As highlighted in this Trends on Tuesday post, time spent on mobile phones—about 3 hours per day—has surpassed that of daily PC usage. This yields a significant opportunity for consumer interaction with federal agencies’ mobile apps, not just websites, and social media outlets. To take advantage of new opportunities for consumer interaction, federal agencies are implementing social media as part of their mobile products. We surveyed the mobile products submitted to the Federal Apps Registry to see how agencies are incorporating social media into their mobile products.
Facebook is now the first social media platform to start verifying all federal government pages with their signature blue checkmark using the Federal Social Media Registry API. The Federal Social Media Registry provides the singular source that allows social media platforms to quickly collect real government accounts—emphasizing the critical need to ensure the trust, quality and security of citizen engagement. When the public searches for the new Central Intelligence Agency Facebook account, many different accounts pop up—but only one of them is managed by the actual CIA.
This week the SocialGov Community took the step of recruiting a Digital Engagement Knowledge Manager, and I am excited to join the team through the innovative new Open Opportunities Program. At this point, though, you may be asking—is there really so much information out there that it needs to be managed? Yes! The truth is that the same challenges pop up all across government, and the same questions are asked over and over.
Social Media tools, trends and algorithms come and go, but federal managers continue to see improvements in their digital engagement initiatives when they put citizens at the center of their programs. It’s common to hear that government social media lags behind the private sector especially when held to standards that don’t consider government’s unique needs and goals. Yet, even as marketers call for exit strategies from some platforms, many of our agencies see an increase in their performance even without paid promotions because of effective engagement strategies.
Social Media Community of Practice developed a set of baseline social media metrics to help you assess whether your efforts are achieving the results you want. How do you take the next step and present your data in a way that tells a comprehensive story and grabs your stakeholders’ attention? Sarah Kaczmarek, from GAO, developed an infographic template to help you bring together your data in one amazing report. You can also use the template to help you present answers to seven key questions about your social media channels:
“Dark Social” media took the web by storm this week, unveiling to many the shadows in measuring your social media impact. This accounts for the majority of your traffic and yet lives untraced where standard metrics fear to tread (or simply cannot) — places like email and instant messaging. Alexis Madrigal, senior editor of The Atlantic, proposed last week in a post: “The sharing you see on sites like Facebook and Twitter is the tip of the ‘social’ iceberg.