Social Media Metrics

How Facebook Live Increased Reach and Engagement of Scientific Lectures at NIH

May 22, 2017 |

Helping patients manage chronic pain has become an increasing challenge for health care providers, particularly in the face of an ongoing opioid epidemic in the United States. In response, the National Center for Complementary and Integrative Health (NCCIH) at the National Institutes of Health (NIH) has made funding research on integrative health approaches to pain Read »

Social Media Data Deep Dive: Turning Findings into Action

Oct 28, 2016 |

GobiernoUSA, just like USA.gov, is part of a unique effort with a large mission—to guide people to the government information and services they seek. We cover a lot of topics in Spanish via our website, social media platforms, email sends, and contact center. One of the communication channels we focus a lot of attention on Read »

The Essentials of an Editorial Calendar

Oct 24, 2016 |

Anyone engaged in content marketing or content production probably owns a robust editorial calendar. A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year. At USAGov we cover a lot of topics and partner with many agencies. Having an editorial Read »

The Content Corner: Quality Over Quantity—a Case for Long-Form Content

Jul 25, 2016 |

Content can be categorized in many ways. While breaking down your website analytics, pay a bit of extra attention to the difference between your short- and long-form content; you may find some interesting discoveries. Let’s first define the two terms: Short – Content that is generally created quickly, and consumed just as fast; e.g., tweets, Read »

Trends on Tuesday: Adoption for Pokémon Go Mobile App Goes Crazy

Jul 12, 2016 |

Augmented Reality games have existed for years, but have mostly failed to catch a mainstream audience; Pokémon Go just changed all that this weekend. The game that launched early this month has exploded in popularity and is close to surpassing Twitter in daily active Read »

The Great Pinterest Experiment: One Year In

Jun 13, 2016 | ,

Last summer, Kids.Gov revamped its presence on Pinterest in an attempt to find new ways to connect with its followers. The Marketing Team set out to learn more about our audiences and the kind of content they like. Despite being a difficult platform to navigate, we set lofty goals for ourselves and developed a timely Read »

The Content Corner: Social Media Metrics and the Challenge of Effective Measurement

Mar 21, 2016 |

I’ve recently been required to focus more attention on social media from a federal agency standpoint and this has directly led to a greater consideration of content. One of my first steps was to begin sharing various forms of content and gauge the success of each type. In today’s post, I’ll share what I have Read »

Preliminary Results from USAGov’s Voter Registration Partnership with Facebook

Feb 9, 2016 |

The first phase of our partnership with Facebook included Facebook “megaphones” being rolled out in a handful of states with rapidly approaching voter registration deadlines. Facebook’s megaphone is a featured box that is displayed at the top of all user’s News Feeds. (You may recall seeing these after certain disasters giving users the option to Read »

Optimizing Social at Peace Corps: Not a Zero-Sum Game

Oct 2, 2015 |

At the Peace Corps, we continually try to find new ways to test, measure and optimize our marketing and communications initiatives. Recently, we embarked on a project to design a framework to test and optimize content on the social media platforms we use to engage our stakeholders. This process required us to reboot our expectations in terms of Read »

NASA + Lunar Eclipse = A Super(moon) Match Made in Metrics Heaven

Sep 28, 2015 |

NASA’s reach over the last 24 hours eclipsed that of the regulars typically seen in government digital metrics. But, all agencies can drive the conversation Read »

Creating a Social Media Report That Matters

Jun 29, 2015 |

As with any communications effort, the social media bottom line comes down to impact. Can you prove that the time, money and effort put into social media helped achieve your agency’s goals? In a world obsessed with big data, it’s tempting to track every detail simply because you can. With more data comes more confusion Read »

#SocialGov Round Up 2015

Jun 8, 2015 |

The #SocialGov Community is coming up on three years of hard work and pushing the boundaries on using social tools across the federal government. I’d like to start this round up by taking a look at the event we hosted last year, State of the #SocialGov 2014: 2 Years of Smashing Silos + Elevating Citizen Read »

Social Sharing Buttons: Location, Location, Location

Apr 14, 2015 |

DigitalGov has seen posts from members of the community who land on opposite sides regarding social sharing buttons. There are those who find social sharing buttons useful (When Sharing Buttons Read »

Why Your Social Traffic Looks Low in Analytics Tools

Apr 7, 2015 |

Part of my job as an analyst on the Digital Analytics Program (DAP) team is to help agency users try to make sense of digital analytics data by using web analytics tools. I Read »

Sharing Social Media Strategies: The National Strategy for Trusted Identities in Cyberspace Program Office

Apr 3, 2015 |

Creating a tweet, posting a photo, or updating a status may take mere seconds. However, a well-thought-out social media strategy is needed for long-term success. In fact, the recently released U.S. Public Participation Playbook mentions strategy in its very first play: clearly define and communicate your objectives. Knowing what you hope to accomplish and how Read »

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