NWS

The Content Corner: Using Social Media to Promote, Enhance Preparedness for the Public We Serve

September is National Preparedness Month. FEMA’s Ready.gov is encouraging everyone to plan how they would stay safe and communicate during disasters that can affect their communities. Additionally, Ready.gov is encouraging full participation in America’s PrepareAthon! and the national day of action, National PrepareAthon! Day, which culminates National Preparedness Month on September 30. These days, you probably use social media to update your audience on what you are doing, share an interesting article or two, and catch up on the day’s news.

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Widgets, Mobile Apps, and SMS: Essential Agency Tools for Summer Heat Safety, Hurricane Season, and Emergency Preparedness

According to recent Pew Research Center surveys, 45 percent of American adults have tablets and 68 percent have smartphones. While the majority of smartphone owners use their mobile devices to keep up with breaking news and stay informed about what is happening in their communities, nearly half, 40 percent, also reported using their smartphones to look up government services or information. As is the case each summer, most of the U.

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The Content Corner: Branches—Stick to the Vine

A branch that does not stick to its source of nutrition will wither away and die. Just ask anyone who has received a bouquet of beautiful flowers about how long they really last. In the same way, as communicators we must stay connected to our audience, or we risk the chance of fading away into insignificance. First-time visitors are great, but return visitors are your loyal following. In the argument of whether to target your current audience or seek to grow more, why not stick your focus on equipping your current audience with ways and incentives to share your content?

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How FEMA Delivers Anytime, Anywhere Information During Disasters

No one wants to feel helpless in an emergency situation. To provide tips and assistance anytime, anywhere, the Federal Emergency Management Agency (FEMA) stepped up their mobile game. FEMA developed an SMS service and an app to engage with users while they’re on the go. The app is available on Android, Apple and Blackberry. While the SMS service is limited to alerts and searches for nearby shelters, the app offers additional functionality, including the Disaster Reporter crowdsourcing feature.

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The API Briefing: Top Five Findings for API Developers from Pew Research Center

The Pew Research Center just released a report on how Americans view open government data. The following findings were based on a November to December 2014 survey of 3,212 adults. Two-thirds of Americans use the Internet or an app to connect with the government. According to Pew, 37% use the Internet to connect with the federal government, 34% connect with their state government, and 32% connect with their local government.

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#PrepareAthon 2014: Disaster Preparedness in the Palm of Your Hand

If there was one thing we learned on September 11, 2001, it’s that you can never be too prepared for a disaster of any magnitude. September is aptly named** National Preparedness Month** and the government’s #PrepareAthon campaign—led by the Federal Emergency Management Administration (FEMA)—is under way, culminating in National PrepareAthon! Day, September 30. What better way to show your patriotism this Patriot Day than to commit to be prepared should a disaster should strike your community.

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Trends on Tuesday: Maximizing Your Mobile Moments

The rise of mobile device ownership is rapidly changing the way we, and our stakeholders, interact with organizations and information. From local weather to the status of our train, we look to our smartphones to not only provide the answers, but anticipate our questions. Forrester refers to this behavior as the mobile moment—a point in time and space when someone pulls out a mobile device to get what he or she wants immediately, in context.

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NOAA National Weather Service Meteorologist Twitter Use Shows that All Government Employees are Communicators

During the run up to a recent winter storm, Twitter was aflutter with reports of 20-30 inches of snow falling across wide swaths of the Midwest. Unfortunately for snow lovers, those rumors were highly speculative and unfounded. That didn’t stop members of the public from contacting their local National Weather Service (NWS) Weather Forecast Office (WFO) with questions about the storm, so NWS Meteorologist Mike Ryan from the Indianapolis WFO used his office’s Twitter account to inform the public that “Rumors of 20-30″ of #snow are EXTREMELY premature & improbable and not supported by fcst model data at this time.

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