National Weather Service

The Content Corner: Using Social Media to Promote, Enhance Preparedness for the Public We Serve

September is National Preparedness Month. FEMA’s Ready.gov is encouraging everyone to plan how they would stay safe and communicate during disasters that can affect their communities. Additionally, Ready.gov is encouraging full participation in America’s PrepareAthon! and the national day of action, National PrepareAthon! Day, which culminates National Preparedness Month on September 30. These days, you probably use social media to update your audience on what you are doing, share an interesting article or two, and catch up on the day’s news.

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Widgets, Mobile Apps, and SMS: Essential Agency Tools for Summer Heat Safety, Hurricane Season, and Emergency Preparedness

According to recent Pew Research Center surveys, 45 percent of American adults have tablets and 68 percent have smartphones. While the majority of smartphone owners use their mobile devices to keep up with breaking news and stay informed about what is happening in their communities, nearly half, 40 percent, also reported using their smartphones to look up government services or information. As is the case each summer, most of the U.

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The Content Corner: Branches—Stick to the Vine

A branch that does not stick to its source of nutrition will wither away and die. Just ask anyone who has received a bouquet of beautiful flowers about how long they really last. In the same way, as communicators we must stay connected to our audience, or we risk the chance of fading away into insignificance. First-time visitors are great, but return visitors are your loyal following. In the argument of whether to target your current audience or seek to grow more, why not stick your focus on equipping your current audience with ways and incentives to share your content?

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How FEMA Delivers Anytime, Anywhere Information During Disasters

No one wants to feel helpless in an emergency situation. To provide tips and assistance anytime, anywhere, the Federal Emergency Management Agency (FEMA) stepped up their mobile game. FEMA developed an SMS service and an app to engage with users while they’re on the go. The app is available on Android, Apple and Blackberry. While the SMS service is limited to alerts and searches for nearby shelters, the app offers additional functionality, including the Disaster Reporter crowdsourcing feature.

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The API Briefing: Top Five Findings for API Developers from Pew Research Center

The Pew Research Center just released a report on how Americans view open government data. The following findings were based on a November to December 2014 survey of 3,212 adults. Two-thirds of Americans use the Internet or an app to connect with the government. According to Pew, 37% use the Internet to connect with the federal government, 34% connect with their state government, and 32% connect with their local government.

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What Labor Department Data Do You Want?

Four years ago, we released our Labor Department-wide API—that is, an Application Programming Interface—with the hope that anyone who wants to build an app using our data could do so easily. At the time, we started off with three datasets. Today, we have around 200, including workplace injuries and illnesses, the unemployment rate, companies’ compliance with wage and hour laws, and many other important topics. We hope that the data we publish can help people who have jobs, are looking for jobs or are even retired from their jobs.

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#PrepareAthon 2014: Disaster Preparedness in the Palm of Your Hand

If there was one thing we learned on September 11, 2001, it’s that you can never be too prepared for a disaster of any magnitude. September is aptly named** National Preparedness Month** and the government’s #PrepareAthon campaign—led by the Federal Emergency Management Administration (FEMA)—is under way, culminating in National PrepareAthon! Day, September 30. What better way to show your patriotism this Patriot Day than to commit to be prepared should a disaster should strike your community.

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Trends on Tuesday: Maximizing Your Mobile Moments

The rise of mobile device ownership is rapidly changing the way we, and our stakeholders, interact with organizations and information. From local weather to the status of our train, we look to our smartphones to not only provide the answers, but anticipate our questions. Forrester refers to this behavior as the mobile moment—a point in time and space when someone pulls out a mobile device to get what he or she wants immediately, in context.

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DigitalGov IRL: 6 Ways To Get It Right

This morning I was walking down 18th Street, crossing Pennsylvania Avenue by the World Bank when I heard what sounded like “a test from the Emergency Broadcast System.” I looked behind me and realized it was coming from my purse and that my phone was jiggling. I pulled out my phone to see that there was a flash flood warning. I looked up and saw dozens of people on the crowded sidewalks pulling out devices.

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National Weather Service: Think Social Training

For the last several years the National Weather Service has been rolling out social media accounts for all of their 122 field offices. Each office now has a Facebook page, Twitter handle and YouTube account to better communicate our life saving messages to the public. As these accounts were being rolled the NWS did some basic training on how to use Facebook and Twitter, but it soon became clear that more in-depth training was needed to help NWS forecasters best use their new social media platforms.

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API Release Kit

These are the elements you should include in your federal API release. Homepage Each of your public APIs needs a page to serve as a hub to provide access to all information and tools associated with it. By using the page’s sidebar, footer, and sub pages, you can directly include or link to each of the following components that exist for the API. This allows for ready discovery of anything a potential developer may need, minimizing the effort that is asked of them and maximizing the adoption.

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