National Archives and Records Administration

Improving Customer Experience with Digital Personas

Jun 20, 2017 |

Keeping the customer’s needs front and center is important when developing new digital tools. We recently developed a set of user personas as part of our work to establish a more robust—and data informed—understanding of the individuals that engage digitally with the National Archives (NARA). User personas are fictional, but realistic representations of key audience Read »

The Digital Transition: How the Presidential Transition Works in the Social Media Age

Nov 2, 2016 |

Summary: Take a look at how we plan to preserve and pass on the digital history of the Obama administration. President Obama is the first “social media president”: the first to have @POTUS on Twitter, the first to go live on Facebook from the Oval Office, the first to answer questions from citizens on YouTube, Read »

Your First Thoughts on the Social Media Strategy

Oct 17, 2016 | , ,

This post is written by Jeannie Chen, Mary King, and Hilary Parkinson and is part of our ongoing series about our social media strategy. We welcome comments from staff, other cultural institutions, and the public, and will continue to update the strategy as a living document. When we introduced NARA’s new social media strategy in August, Read »

Join us for a Gender Equality Edit-a-thon on October 22, 2016

Oct 12, 2016 |

Come out and join us on Saturday, October 22, 2016 from 10:00 am – 5:00 pm for a Wikipedia Edit-a-thon on Gender Equality in the Innovation Hub at the National Archives Building in Washington, DC. Register for this event today! Read »

Crowdsourcing at the Law Library of Congress

Oct 7, 2016 |

The Law Library acquired a large collection from William S. Hein & Co., Inc. to make all volumes of several collections (like the Federal Register) available in open access to researchers. Preparing these files by adding metadata for easy searching takes a lot of work, so this summer we asked law students and library students from Read »

The Content Corner: Recapping Content Marketing Trends in 2016—How Have We Stacked Up?

Sep 26, 2016 |

Earlier this year, it was predicted that content marketing would become even more important due to its ability to enhance not just visibility, but also increase engagement with customers—who could, in turn, become great promoters of your content. Needless to say, much of our time these days as communicators is spent on developing, distributing, maximizing, and Read »

Gettin’ Giphy With It: NARA Shares Online Library of Animated Gifs

Sep 23, 2016 | , ,

Hi there, DigitalGov! Have you looked in vain for quality animated GIFs from a reputable source? Have your searches left you annoyed and frustrated because you can’t find a GIF with properly attributed and sourced content? Wondering what you can do and where to look? Come on over to the new Giphy channel from the Read »

Rebooting the Social Media Strategy for the National Archives

Aug 26, 2016 | , , ,

In six years, you can get a lot done! If you are the International Space Station, you could have orbited the earth 35,040 times. If you are Apple, you could have released 10 new iPhones. If you are the National Archives, you have gone from zero social media accounts to over 100! It’s been six Read »

95%: Describing the National Archives’ Holdings

Jul 20, 2016 |

The National Archives Catalog has reached a milestone: we now have 95% of our holdings completely described at the series level in our online catalog. This is a monumental achievement. Why? Because the National Archives holds over 14 billion pages of records, and we are adding hundreds of millions of pages to that total every Read »

The Content Corner: How to Leverage User-Generated Content to Resonate With Your Audience

Jul 11, 2016 |

User-Generated Content (UGC) is a buzzword as of late, popularized recently due to the ever increasing demand for new content. To define the phrase, let’s look to a shining example of it,Wikipedia, as a source, “any form of content such as blogs, wikis, discussion forums, posts, chats,tweets, podcasts, digital images, video, audio files, advertisements, and other Read »

U.S. Digital Registry

Jun 20, 2016 |

The National Archives is pleased to participate in the U.S. Digital Registry, the authoritative resource for official third-party websites, social media platforms and mobile apps managed by the U.S. federal government. The U.S. Digital Registry is an API-generating platform designed to authenticate third-party sites in the federal government in order to help maintain accountability over Read »

Analytics.usa.gov: Now with Agency-Specific Dashboards

Feb 18, 2016 | , , , , ,

We’ve added agency-specific dashboards to analytics.usa.gov! Starting today, you’ll see a dropdown from the main analytics.usa.gov page that allows you to view the same dashboard, but filtered for websites that are administered by one of 10 Read »

Interested in Using the New Poll Feature on Twitter? Here’s What You Need to Know!

Nov 16, 2015 |

Twitter polls allow you to tweet out simple A or B style opinion polls. These polls can spark some great engagement, but you’ll want to keep a few things in mind before getting started: To stay within the social media Read »

The Content Corner: Harness the Power of User-Generated Content

Sep 21, 2015 |

As of 2015, Millennials spent 30% of their time consuming user-generated content (UGC), and 54% of that group find UGC more trustworthy than content generated by a specific brand. This covers everything from user-generated reviews on Yelp! to short-form videos. Another benefit of UGC is that it helps crowdsource the burden of feeding the content Read »

Day 100: The Great Federal Mobile Product Hunt

Sep 10, 2015 |

A long time ago in a federal agency building far, far away on F Street… the Great Federal Mobile Product Hunt launched at the DigitalGov Citizen Services Summit in Washington, DC. Read »