Multilingual Community of Practice

The USAGov Bilingual Style Guide Is Now Online!

Apr 14, 2016 |

About a year and a half ago, the Federal Citizen Information Center—today called USAGov—embarked on a very ambitious task: integrating our content operations. We blurred lines that defined silos and adopted a bilingual content approach to offer a more consistent experience, regardless of language preference or point of access to our information. See more about Read »

Transcreation: Why Do We Need It?

Apr 8, 2016 |

Transcreation is a relatively new term that blends the words translation and creation. In a nutshell, transcreation involves taking a concept in one language and completely recreating it in another language. A successfully transcreated message (either written or visual) evokes the same emotions and carries the same implications in the target language as it does Read »

#SomosSocial: Bilingual Twitter Chats—How to Do Them Effectively

Jan 8, 2016 |

There are 11.7 million + reasons to be on Twitter—the approximate number of Hispanics in the U.S. who are using the platform. And out of those 11.7 million, 43% tweet in English and in Spanish. Hispanics over index their counterparts when it comes to digital technologies and services, but how do you reach them and Read »

Spanish Language Mobile Apps from Gobierno.USA.gov

Jan 15, 2015 |

In mobile app development, if you aren’t making it multilingual, you miss providing anytime, anywhere information and services to important mobile-only audiences. Regular DigitalGov readers know that we’ve touched on Hispanic mobile trends before, including the high rates of mobile usage among Hispanic millennials. Today, we’re highlighting five Spanish language Read »

Promoting Women’s Health Through Dynamic Multilingual Content

Dec 5, 2014 |

Sonia stands at the pharmacy counter, flashing her most brilliant smile. Jorge, the handsome neighborhood pharmacist, dispenses his own easy smile as they chat. Sound like an ordinary soap opera? This telenovela is actually a tool to help Spanish-speaking women make smart medication decisions. The four Read »

Trends on Tuesday: Meet the Mobile Power Users

Sep 30, 2014 |

U.S. Hispanics are ahead of the digital curve, according to an analysis of strategies of leading brands and forward-thinking marketers by Lisa Gevelber, Vice President of Americas Marketing. As we’ve noted before, Hispanics not only lead in adoption of new devices, they are also power users of mobile. Read »

Why Marketing to U.S. Hispanics Is like the Offside Rule in Soccer

Jul 11, 2014 |

Do you scratch your head trying to figure out the latest trends to reach out to Hispanics in the U.S.? If you answered yes, don’t worry, you’re not alone. The current Soccer World Cup is lending a great analogy to help you think through your strategy to your customers. Some rules in soccer, as in Read »

Multilingual Digital Content

Jul 1, 2014 | ,

Federal agencies are required to provide meaningful access to government information to people with limited English proficiency. This applies to your agency’s digital content too. You need to determine how much information you need to provide in other languages, based on an assessment of your audience. Read »