Mobile

Trends on Tuesday: Retaining Your Mobile Audience Is Critical (and Difficult!) From Day 1

Feb 2, 2016 |

Google Product Director and author, Luke Wroblewski, wrote a piece about how perfecting your Day 1 experience for users is critical because retention after that point is incredibly difficult. Wroblewski said that 25% of native mobile apps are abandoned after their first use and that the number of active users drops 77% in the first three days after Read »

How FEMA Delivers Anytime, Anywhere Information During Disasters

Jan 28, 2016 |

No one wants to feel helpless in an emergency situation. To provide tips and assistance anytime, anywhere, the Federal Emergency Management Agency (FEMA) stepped up their mobile game. FEMA developed an SMS service and an app to engage with users while they’re on the go. The app is available on Android, Apple and Blackberry. Read »

Making Your Agency Apps Secure

Jan 21, 2016 |

It’s Saturday night: Do you know what your mobile app is doing? Securing your mobile device is hard (no matter what day of the week). And there are numerous threats that can be posed by the apps on your device: an app could be spying on you, stealing your money, stealing data or reconfiguring the Read »

Trends on Tuesday: Will Phablets Dominate the Mobile Market in 2017?

Jan 19, 2016 |

Phablets, once mocked for their large size, may be the next big form factor dominating mobile devices, if new data from the holiday season is any indication. Flurry Mobile, part of Yahoo’s mobile analytics division, published two reports about phablet devices at the beginning of the new year, showing their continued growth and that people use Read »

Trends on Tuesday: 10 Mobile, Government and Tech Trends for 2016

Jan 12, 2016 |

As we move into 2016, here are 10 trends I foresee flourishing around mobile, technology and government: The mobile-majority tipping point in government. Many agencies are already past this point, but as a whole, government websites are still desktop-majority, with 66% of people accessing federal websites via desktop and 34% on mobile. In 2016, the double-digit mobile Read »

Trends on Tuesday: Mobile-Only U.S. Audiences Grow While Broadband Usage Drops

Jan 5, 2016 |

The Pew Research Center released an interesting report about home Internet usage that revealed broadband usage plateaued in 2013 and, in fact, dropped 3% in 2015. Later in the report, Pew states the growth in mobile-only audiences compensated for the drop in home broadband usage, so the overall number of people with Internet access hasn’t changed Read »

How ABMC Got Started with Mobile App Development

Dec 31, 2015 |

In the sea of apps, users get choosey with which apps can take up space on their phone. With one uninstall click the user can decide to breakup with the app if they have a bad experience. To keep your app from being all alone, the MobileGov Community of Practice put together six Mobile User Read »

How FSA Revamped Their Online Presence with Mobile Moments in Mind

Dec 17, 2015 |

Let the mic drop! Mobile moments are created with the expectation that an app can stun the crowd. Do not let your audience down; they may never come back. Federal Student Aid (FSA), in an effort to provide better customer service, decided to build a mobile-responsive website. Kaegy Pabulos, a Borrower Experience Specialist and project Read »

Trends on Tuesday: Holiday Shopping Sales Show a Move Towards Mobile-First

Dec 15, 2015 |

U.S. shoppers are increasingly using their mobile devices to make purchases during the busiest shopping days: Black Friday and Thanksgiving weekend. According to Custora, online Black Friday sales rose more than 16% compared to last year, and smartphone use rose to more than 36% (up from 30% last year), with iPhones accounting for the lion’s share of Read »

Fascinating Geysers on the NPS Yellowstone Geysers App

Dec 3, 2015 |

Geological phenomena such as steaming mud craters, bubbling mud pools, hot springs and geysers are some of the exhilarating features of a geo-thermal wonderland. Old Faithful in Yellowstone National Park falls into this category. If you are planning a visit to Read »

Trends on Tuesday: Facebook, TV and How to Reach Millennials and Hispanics

Dec 1, 2015 |

How do you capture millennial and Hispanic eyes? Through their hands. (More specifically: their mobile devices, and the social apps within!). AdAge recently analyzed a study from Nielsen’s Homescan panel which found that in a typical month, 12.2% of millennials can only be reached through TV (looking at the top 10 networks only) versus 14.2% Read »

Wherever You Go, There We Are: the Geolocation API

Nov 23, 2015 | ,

No matter how you go mobile, you can meet your user’s needs. Recommendations based on location are plentiful, particularly on native apps. But don’t fret, agencies with mobile websites: you can also get in the location customization game. Geolocation is a W3C scripting API that can be used with JavaScript in Web browsers. In the Read »

Trends on Tuesday: 5 Tips for Designing Touch Interactions

Nov 10, 2015 |

Josh Clark, one of the pioneers of touch Web design, and author of Tapworthy and Designing for Touch, published an excellent article on A List Apart analyzing How We Hold Our Gadgets that has a wealth of data and graphics about this interesting and emerging design challenge. Below are 5 notable lessons from the post: 1. Portrait (vertical) orientation dominates Read »

The Content Corner: Structured Content and the Power of Syndication

Nov 9, 2015 |

A recent DigitalGov webinar on syndicated content and the recent achievements of the Centers for Disease Control and Prevention helped open my eyes even wider to the possibilities of open and structured content. By offering critical health information via syndication, CDC and other Department of Health and Human Services agencies are helping resource-strapped local agencies share Read »

Making Federal Employment Accessible thru DOD’s CAP App

Nov 5, 2015 |

“My Disability is One Part of Who I Am” was the theme of the 70th National Disability Employment Awareness Month this past October. We celebrated the many contributions of our friends and co-workers with disabilities and recognized the diverse skills and talents they bring to our workplace. However, the real question is: how do we create a Read »